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Changes in journalism impacting PR

Prakkypedia

In a recent PR Daily post , Mike Schneider wrote of the ‘4 ways journalism changes are affecting PR’. The Australian Senate Select Committee on the Future of Public Interest Journalism released its findings in February 2018. PR pros (and the general public) have increased access to journalists through social media.

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This Week in PR Ethics (5/18/23): Taking on Climate Lies

Ethical Voices

The studies showed how social media and news media are spreading climate misinformation. Three key takeaways include: Reddit and Twitter are helping drive the spread of climate misinformation – The research found 50 organizations drove 22,000 climate tweets that created clusters of misinformation.

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How Reach uses NewsWhip to stay on top of the news cycle

NewsWhip

Yara Silva, group head of social media for Reach, supports these publications with social media posts, but also tracks the success of Reach’s stories. Her team of 25 editors is so dialed into social media that a key part of their job is to suggest story ideas based on topics they see trending online.

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How Niche Social Media Platforms Like Quora Can Be Valuable for PR

Cision

After all, Obama is synonymous with social media savvy – and Quora is not a social platform that has been embraced by the masses. Similarly, I read an article in the Wall Street Journal about Lindsay Graham’s use of the app Sidewire , a politics-only social media platform described as “ Twitter for politics.”

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Tips for Working with Millennial Media Outlets

Business Wire

Collins , and Buzzfeed writer/editor Norberto Briceno at Business Wire’s Meet the Media: Mastering Millennial Media Breakfast in Los Angeles. What is Millennial Media anyway? When asked to define millennial media, the panelists said it was all about meeting the readers where they are; on social media video, web and mobile.

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My Take on the Fake News Debate

Flack's Revenge

For all the grousing that it is too hard a problem to solve, check out these articles: Media in the Age of Algorithms. Reddit’s r/news/world Community used a Series of Nudges to Push Users to Fact-check News. These College Students Created a Fix for the Fake News Problem. Who Should Judge Truth?

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COP26 saw 20x more coverage than COP25

NewsWhip

There were articles of a similar nature examining British Prime Minister Boris Johnson that were discussed on Reddit. The presence of delegates and other invited speakers from the conference reverberated across social media platforms.