PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. Because of this, there is an opportunity for you and your brands to take an active stance in supporting journalism.

Communications 187

Communications Journalism Advertising Advertising 187

Maxim Behar

FEBRUARY 15, 2024

In 1999, in an interview with Bulgarian online media expert Justin Toms, I declared that print newspapers would be gone by 2025. Max, you’re going against your livelihood — you started in the press, with the printing press and newspaper ink! And by “press,” I don’t just mean newspapers, but also the actual printing press.

Newspapers 59

Newspapers Print Media Social Media 59

Landis PR

APRIL 12, 2021

The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. So stories tend to be tight, with an emphasis on video.

Meeting 98

Meeting Media Print Enterprise 98

Business Wire

MAY 18, 2017

Perhaps none have been affected more than print newspapers. Hinds likes to reiterate the message that people are reading newspapers and that media professionals should not buy into the idea that journalism doesn’t matter. It’s a business challenge, not a reader challenge.”

Newspapers 177

Newspapers Industry Print Journalism 177

Cision

MAY 24, 2016

On Wednesday, May 18, editors John Corrigan , Marc Bernardin , Sarah Rodman and Richard Nordwind gathered at the Times’ headquarters to give an in-depth look at the evolving entertainment journalism landscape. Is it interesting?” “Some stories will work well in print, others in video. Richard agrees.

Film 211

Film Pitching Print Journalism 211

Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. Do I need to parse the fine print of a scientific study every time I cite a statistic? Finally, if the information comes from social media, make sure it’s true before you regurgitate it in print or online.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Deirdre Breakenridge

APRIL 25, 2016

Snapchat turns moments into one-time secrets, Vine has evolved videos into mini versions of themselves, and Periscope (Twitter’s live video-streaming platform that lets you view “transmissions” for up to 24 hours after the live broadcast) all help to facilitate a digital conversation that’s meant to fade with time. What Jane said.

Print 150

Print Video Technology Software 150

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. As noted I enjoy the educational side of journalism.

Meeting 93

Meeting Media Journalism Education 93

Flatiron Communications

MAY 7, 2015

At a recent Publicity Club of New York luncheon , Recode’s Peter Kafka , one of the more astute chroniclers of all things media, told the sold-out audience of 130 publicists that a print-only media story no longer has the market-moving punch it once enjoyed. Get your clients on a morning show and charge them a ton of money to do it.”

Video 28

Video Print Television Journalism 28

Sword and the Script

APRIL 12, 2022

launched a new video earnings product , providing an alternative for delivering quarterly earnings results. Intrado added some new capabilities to its Notified product including social media monitoring for TikTok, Instagram, YouTube, Twitter, and Facebook – and press release metrics, such as total views and unique readers.

Software 89

Software Pitching Measurement Enterprise 89

Critical Mention

FEBRUARY 6, 2020

During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding. If anything in this piece sounds familiar, take a look at this one-minute video to see how fast and intuitive a media monitoring platform can be. . .

How To 106

How To Media Radio Print 106

Cision

APRIL 17, 2015

Some industry stories we’re following this week: The Big News: Hillary Clinton announces her 2016 presidential campaign via social media , followed by Marco Rubio a day later ( The Huffington Post ) and ESPN reporter Britt McHenry is suspended for a week after video of her bad-mouth outburst with a towing attendant goes viral ( NBC News ).

Media 120

Media Viral Radio Sports 120

Bianchi Biz Blog

MAY 16, 2022

As technical editor of Power & Motion I work with my fellow editors to create content – whether that be written, video or otherwise – focused on modern motion systems and their power sources including pneumatic, hydraulic, electric and hybrid. How long have you been in journalism and how did you get started?

Meeting 74

Meeting Media Engineering Journalism 74

Critical Mention

FEBRUARY 27, 2020

Much like journalism, you must let the viewer/reader know straight away how this affects them and what types of solutions you can share. Articles will get shorter and video will remain king. One thing to remember: when the audience thinks and feels you’ve grabbed their attention. Where do you see PR going in the next five years?

Journalism 78

Journalism Social Media Radio Fashion 78

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services.

Survey 98

Survey Industry Leadership Study 98

Presspage

FEBRUARY 10, 2020

Journalism faces enough challenges as it is – all you want is an engaging story for their audience. Include high-quality images and video. If the image is to go into print, it needs to be at least 1MB. If you’ve got engaging and professional video footage, include that too.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. You’ve secured media coverage in outlets like The New York Times, The Wall Street Journal, Entertainment Tonight and more. In a fragmented media environment, the segmentation between print, online and broadcast is disappearing. What’s your secret to success?

Fashion 120

Fashion Pitching Journalism Social Media 120

Communications Conversations

JANUARY 26, 2016

Think Netflix + The Wall Street Journal (and a bunch of others here ). Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. Social media marketing is not slowing down.

Media Relations 60

Media Relations Media Newspapers Print 60

Barokas

DECEMBER 5, 2019

Digital and interactive media have largely displaced print. Video is now an integral part of marketing for all businesses. Is a Wall Street Journal mention going to make more of an impact for your business than an in-depth feature in a key vertical publication? Executives who once asked, “Can you get me on Oprah?”

Strategy 78

Strategy Media Storytelling Pinterest 78

OnePitch

MAY 12, 2022

With my experience behind the scenes and in front of the camera, I can help Bospar clients navigate broadcast journalism like an insider. What are the benefits of a broadcast placement rather than a digital/print one? Video is powerful. If a picture is worth a thousand words, video is worth a million.

Strategy 52

Strategy Interviews Pitching Energy 52

PR in High Definition

DECEMBER 13, 2017

Attending a recent digital journalism conference, news rewired, showcasing the latest IoT inventions for the media world, we came across PrinterThing. Anyone who clicks on a link and finds out that the article or video is irrelevant will be annoyed. This is something the media world is starting to recognise.

Print 48

Print Consumer Conference Video 48

Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. More data journalism.

Journalism 120

Journalism Trends Local Print 120

Rock the Status Quo

MARCH 30, 2015

Facebook native video. The same way YouTube videos are uploaded then embedded or shared, this me-too gesture of Facebook expects users to upload a video to Facebook, which will then host the original video, then share it on other platforms. It could be used for customer service, sure, but how about journalism?

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Beyond PR

JUNE 8, 2016

Although the trio’s conversation focused on the state of journalism in the District, the obstacles and opportunities they discussed not only apply to most news markets, they also impact their PR counterparts. 1. Summing up the panelists’ remarks, Christine writes that journalists must “become familiar with audio and video.

Media Relations 40

Media Relations Media Journalism Print 40

Stephen Waddington

DECEMBER 30, 2019

has been exploring in her work on women in journalism. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. The use of social platforms and the creation of content, notably video, are both up year-on-year. It’s a theme that Topi? Good news is hard to find.

Government 103

Government Education Print Ethics 103

Communications Conversations

OCTOBER 15, 2019

Cloud) and print (The Minneapolis St. Paul Business Journal). They’re also expected to manage social media, shoot photos and video, run blogs and network to maintain fresh sources. Before joining the Life Time communications team I was a journalist for about five years across radio (WJON-St.

Media Relations 100

Media Relations Pitching Media Report 100

Waxing UnLyrical

DECEMBER 11, 2013

It is rightly said that PR and journalism are interdependent. Also, media buyers estimate that video advertising on the Internet has been growing at a rapid 40% over the past year and is expected to speed up further to 60% in the next few months. The Monday and Saturday papers will remain unaffected. 300 crore (~$48.3M) in FY 2013.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 103

Media Radio Print Newspapers 103

Polaris

DECEMBER 14, 2014

Eden also recommends Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business, co-authored by Ann Handley and C.C. Jayme got this book in journalism school, using it extensively throughout her Chicago agency days when she was an “upstart whippersnapper.”

Marketing 251

Marketing Resources Content Marketing Leadership 251

Beyond PR

MARCH 6, 2018

You can spend months writing a white paper or spend thousands on a video, but if it’s not laser focused and doesn’t reach the right audiences it’s not going to convert. According to Search Engine Journal, SEO leads have a 14.6 percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7

Strategy 67

Strategy How To B2C Content Marketing 67

PR Conversations

JULY 4, 2016

We have permission to link to a fascinating video that has recently been unearthed, which I’m really excited to be able to share. Other texts I’ve spotted in the reference lists of old journal articles, history papers or other books. What have I discovered in collecting old books over the last seven years or so?

Advertising 71

Advertising Advertising Resources Print 71

Doctor Spin

DECEMBER 21, 2023

PR Resource: Journalism vs PR What is a media kit? Websites also allow the sharing of audio, video, and interactive elements. Historically, when media kits were distributed physically on paper at press conferences and events, it made sense to make the printed media kit brief and to the point. How long should a media kit be?

Media 52

Media Wikipedia Product Launch Journalism 52

Norton's Notes

DECEMBER 21, 2014

Videos including demonstrations and training compilations using a variety of different methods in order to inspire and encourage the preferred D-I-Y style of training. There is also a link to the online store, which includes video footage and e-book tutorials to suit a wide range of different training methods and process.

Blogging 44

Blogging Training Exercises Sports 44

PR Conversations

JULY 4, 2016

We have permission to link to a fascinating video that has recently been unearthed, which I’m really excited to be able to share. Other texts I’ve spotted in the reference lists of old journal articles, history papers or other books. What have I discovered in collecting old books over the last seven years or so?

Advertising 40

Advertising Advertising Course Print 40

PR Conversations

JULY 4, 2016

We have permission to link to a fascinating video that has recently been unearthed, which I’m really excited to be able to share. Other texts I’ve spotted in the reference lists of old journal articles, history papers or other books. What have I discovered in collecting old books over the last seven years or so?

Advertising 40

Advertising Advertising Resources Course 40

PR Fuel

JULY 24, 2018

7. Add Images, Audio and Video – How many times have you read a story and wondered, “Hmm… I wonder what she looks like?” Satisfy your readers’ curiosity by adding images, audio, video or any other relevant multimedia to your business story. Don’t throw a list of facts at your target customers.

Pitching 40

Pitching Media Small Business Writing 40

Stephen Waddington

JUNE 25, 2020

Print is down but digital is booming. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. Consumption of printed newspapers has fallen as lockdowns undermine physical distribution. The future of news is complicated.

Newspapers 103

Newspapers Print Local Television 103