Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism. Mika: Nail the elevator pitch.

Interviews 284

Interviews Radio Small Business Pitching 284

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is this a sign of the future of PR (and journalism)? Is it interesting to get pitches?

Pitching 174

Pitching Journalism Video Advertising 174

Bianchi Biz Blog

MAY 8, 2023

I had a great time filming a piece with our video team in which we charged an EV at a regional supermarket and bought the ingredients for a Boston Cooler, an ice cream float that is famous in Detroit. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?

Automotive 85

Automotive Report Meeting Radio 85

Bianchi Biz Blog

AUGUST 9, 2021

How long have you been in journalism and how did you get started? About a decade – my interest in journalism started in high school. I then reported for my college newspaper, The Michigan Daily , at the University of Michigan. What advice do you have for PR people that want to pitch you?

Transportation 96

Transportation Meeting Automotive Report 96

Bianchi Biz Blog

NOVEMBER 9, 2020

the number of media outlets has dropped by almost 60 percent since 2015, with the lion’s share of the decline coming from the daily newspaper ranks; The number of reporters has dropped significantly as well, with U.S. Consider that: The number of bona fide independent media outlets is declining – in the U.S.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Bianchi Biz Blog

MARCH 7, 2022

HDT has a monthly video and podcast segment on HDT Talks Trucking where the editors give insights on the top trucking news stories of the previous month. How long have you been in journalism and how did you get started? By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper.

Meeting 82

Meeting Automotive Media Transportation 82

Bianchi Biz Blog

MAY 16, 2022

As technical editor of Power & Motion I work with my fellow editors to create content – whether that be written, video or otherwise – focused on modern motion systems and their power sources including pneumatic, hydraulic, electric and hybrid. How long have you been in journalism and how did you get started?

Meeting 74

Meeting Media Engineering Journalism 74

PR in High Definition

SEPTEMBER 24, 2019

These are three traditional job titles in the journalism world which have been around for over a century. They’re the main players that make up the journalist line-up that you’ll find in every national newspaper in the UK today. So, do you pitch to an editor in the hope they pass the story to a freelancer? Columnists.

Media 54

Media Newspapers Journalism Video 54

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise.

Meeting 98

Meeting Media Print Enterprise 98

Bianchi Biz Blog

NOVEMBER 1, 2021

I love the written word, but video and audio exponentially add new ways to get my point across or to accentuate a specific idea. How long have you been in journalism and how did you get started? I started by writing for the Arts & Life section of my college newspaper at The University of Akron roughly 12 years ago.

Meeting 75

Meeting Automotive Media Newspapers 75

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. These posts help PR writers come up with more relevant story angles and media pitches and craft them in a way that is more likely to gain journalist attention.

Blogging 170

Blogging Writing Creativity Storytelling 170

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services.

Survey 96

Survey Industry Leadership Study 96

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar. For your reference, here’s a.

How To 121

How To YouTube Pitching LinkedIn 121

Communications Conversations

SEPTEMBER 10, 2019

I want to be in the Wall Street Journal. In fact, time spent with newspapers is now down to 11 minutes a day (while time with digital sits at 6 hours and 35 minutes). ” And yes, Cheddar is that media outlet that posts those crazy videos on LinkedIn (see below–robot gardens are a thing!). I want to be in Forbes.

How To 79

How To Media YouTube Twitter 79

Bianchi Biz Blog

AUGUST 7, 2023

I’m the Chief Editor of Commercial Carrier Journal (CCJ). We currently have a wide mix of digital verticals, including a daily newsletter, various supplemental weekly newsletters and several video-based series. I was the news editor of a small daily newspaper in Alabama. Metro weekly newspaper that no longer exists.

Journalism 79

Journalism Meeting Newspapers Automotive 79

Cision

FEBRUARY 17, 2016

Learn how to build a brand journalism strategy with our free white paper! Smaller newsroom budgets have resulted in more website space being devoted to clickbait, and TV news broadcasts relying on syndicated stories and viral videos. My daily newspaper of choice is…The Washington Post. Is your content driving results?

Policies 120

Policies Internal International Public Affairs 120

Waxing UnLyrical

DECEMBER 11, 2013

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. It is rightly said that PR and journalism are interdependent. The Monday and Saturday papers will remain unaffected.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Flatiron Communications

JULY 5, 2022

My role was to keep the startup founders’ strict two-minute elevator pitches flowing — for three hours — which worked out to roughly 17 presentations/hour, including interstitials! I gravitated to the Centre Stage, but checked out the PandaConf (ad/marketing), and FourthEstate (media/journalism) stages. This is our audience.”.

Conference 36

Conference Journalism Web Comparison 36

Beyond PR

JUNE 8, 2016

Although the trio’s conversation focused on the state of journalism in the District, the obstacles and opportunities they discussed not only apply to most news markets, they also impact their PR counterparts. Regularly assess whether they and the publication are still covering the topics you’re pitching them on. Take photographs.

Media Relations 40

Media Relations Media Journalism Print 40

Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. Serious journalism from unexpected sources. More data journalism.

Journalism 120

Journalism Trends Local Print 120

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? According to Search Engine Journal, SEO leads have a 14.6 100, 500, maybe 1,000? percent close rate.

Strategy 67

Strategy How To B2C Content Marketing 67

Burrelles Fresh Ideas

APRIL 2, 2024

As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9 Print media is the most trusted source of news in the world at 58% (vs.

Media 103

Media Radio Print Newspapers 103

Maxim Behar

MAY 31, 2021

When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine. But I was such a big fan of journalism, so I became a correspondent, travelled all over the world and met a lot of people. A PR expert opens a newspaper and reads a bad story about a client.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. I saw that the Star Tribune was doing video so I asked if I could help them shape their video product. The journalism world is much more fast-paced.

Media 112

Media Journalism Report Video 112

Cision

JUNE 24, 2016

In this recap of the Cision Connects event series, we dig into how The Washington Post, one of the top newspapers in the U.S., The editors’ discussion demonstrated three major themes at work at The Washington Post that you’ll want to keep in mind if you plan on pitching the outlet in the future. Social Is Integral. The takeaway?

Pitching 159

Pitching Social Media Fashion Newspapers 159

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism. My own predictions are listed at the very bottom. I see a few things.

Marketing 192

Marketing Content Marketing Data Social Media 192

Beyond PR

MAY 17, 2018

In 2004, Jon Forsythe was one of just a handful of Washington Post journalists who were given a video camera and told to go report on the news. Technology is so advanced that reporters can shoot and edit a short 90-second video in 15 or 30 minutes,” he says. Use Multimedia to Tell a Better Story.

Infographics 54

Infographics Print Video Real Estate 54

Journalistics

MARCH 2, 2013

Ideally, you majored in Journalism (or English) – or your PR or Communications program had a heavy concentration of writing-related courses. You should be able to show examples of stories you pitched and placed, or campaigns you worked on and generated results for. Ideally, with agencies or larger organizations.

Pinterest 52

Pinterest Writing Interviews Social Media 52

MaccaPR

FEBRUARY 25, 2015

If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. Paul Business Journal, Twin Cities Business, Minnesota Business, MinnPost and more? "We

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

OnePitch

JUNE 21, 2022

During the episode, Jeremy tells us how he’s vetting pitches, his extremely busy role as an editor and bureau chief, why MarketWatch doesn’t cover exclusives, and more. Most people would wait until the next morning’s newspaper at that time, when we were founded 25 years ago. That’s just bad pitching, though. 00:13:52] BB: God.

Financial 58

Financial Pitching Web Journalism 58

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The Daily Telegraph was the first UK national newspaper to go online in November the same year.

Media Relations 115

Media Relations Media Print Newspapers 115

NewsWhip

MAY 27, 2021

Influence of local newspapers | Jump to text. I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall. Finding relevance diamonds, like maskne | Jump to text.

Healthcare 78

Healthcare Storytelling Communications Local 78

Contently - Strategy

JULY 31, 2019

You’ll need to speak their language to recruit them, and veteran newspaper reporters don’t necessarily know what “ map against your KPIs ” means. This gamification of a company’s own website is also a hallmark in data visualization journalism like the stories on FiveThirtyEight. ” Why? Hub and spoke.

Content Marketing 111

Content Marketing Marketing Media SEO 111

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. Without paid advertising to support publishers and broadcasters, PR professionals would have no media outlets to pitch stories to. Why do I know that?

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48