Mindful Marketing

JUNE 22, 2015

Last week PR Newser wrote an interesting article on the value of media relations. Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”.

Media Relations 50

Media Relations Measurement Report Media 50

Bianchi Biz Blog

MAY 6, 2024

I regularly write articles on market reports, industry regulations, information management technology, and operations. How long have you been in journalism and how did you get started? I joined my university’s newspaper as a reporter in 2018. Finish this sentence: If I am not reporting, I am … In meetings!

Meeting 87

Meeting Media Pitching Newspapers 87

PRSay

MAY 24, 2021

24, Chuck Todd of NBC’s “Meet the Press” shared his insights on the state of journalism and its future. Over the next decade, Todd predicted, his profession will slowly move beyond the public scorn and skepticism toward the news media that has grown amid the country’s current political divide. Opportunities for independent journalism.

Nonprofit 174

Nonprofit Local Journalism Newspapers 174

PRSay

APRIL 9, 2021

Mackenzie Nestor, an agency pro in Indiana, was reaching out to a Wall Street Journal writer. The Journal reporter responded and respectfully demurred on the suggestions Mackenzie had made but honored her homework by explaining what he did in fact need that week. Get more media pitching knowledge from him here.

Pitching 166

Pitching Travel Journalism Exercises 166

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

They’ve been a staple of the business for decades because they serve a distinct purpose: to inform the media of news. Have reporters stopped asking to see the full release when you contact them about news – a partnership, company milestone, new product or a big hire? The comprehensive reports can be helpful.

SEO 279

SEO Print Financial Product Launch 279

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly.

Strategy 96

Strategy Publicity Media Video 96

Communications Conversations

SEPTEMBER 10, 2020

Let’s go back to the beginning–how did you get your start in the media world? I was a radio news reporter for three years in St. Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism.

Radio 167

Radio Journalism Interviews Energy 167

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Much, much tougher. The stats back up the claim.

Media Relations 100

Media Relations Pitching Media Report 100

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98

Media Nonprofit Pitching Analytics 98

Sword and the Script

AUGUST 15, 2017

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. This fee will cover an expanded profile in print which will run even sooner – within 30 days of purchase, in addition to an online listing,” according to the publisher’s message [emphasis added].

Journalism 65

Journalism Brand Branding Advertising 65

Bianchi Biz Blog

OCTOBER 23, 2023

I am the editor of AftermarketNews at Babcox Media in Akron, Ohio. I am in charge of gathering news for our daily newsletter, hosting and producing podcasts, covering events and writing original content for our monthly print magazine and daily newsletter, among other projects. I transitioned to a reporter there after a year.

Meeting 95

Meeting Automotive Media Journalism 95

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Social media marketing is not slowing down.

Media Relations 60

Media Relations Media Newspapers Print 60

Landis PR

JULY 12, 2021

The image of the sportswriter’s world is pretty limited to those of us on the outside — endless hotdogs at the ballpark, squabbles in the locker rooms and tough-talking reporters jostling for the biggest story. Related articles: The Power and Glory of Sportswriting – New York Times.

Meeting 128

Meeting Sports Media Print 128

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Plus, bigger outlets like to report on bigger companies.

Pitching 168

Pitching Real Estate B2B Journalism 168

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). Try our services.

Survey 96

Survey Industry Leadership Study 96

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. How long have you been in journalism and how did you get started?

Meeting 73

Meeting Automotive Engineering Journalism 73

Landis PR

APRIL 12, 2021

How is reporting different at newspapers, TV and wire services? The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. Oh, where to start?

Meeting 98

Meeting Media Print Enterprise 98

Bianchi Biz Blog

NOVEMBER 19, 2020

Moving beyond the traditional who, what, where, when, how and why, we focus on this question when we’re working to really engage a key reporter to generate that special story for a client. This is part of the reason we created our Meet the Media blog series. What is the takeaway?” Timeliness.

Automotive 86

Automotive Journalism Interviews Engineering 86

Beyond PR

JUNE 8, 2016

DC Reporters Discuss How Social Media Has Changed the Game on PR Newswire’s media blog Beyond Bylines. In the article, senior audience relations manager Christine Cube ( @cpcube ) shares a few lessons from a recent Society of Professional Journalists panel. Among them, race and ethnicity now is a beat,” reports Christine.

Media Relations 40

Media Relations Media Journalism Print 40

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). How long have you been in journalism and how did you get started? I’ve been with SAE International’s Media Group for nearly 23 years.

Engineering 78

Engineering Automotive Agriculture Media 78

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. How long have you been in journalism and how did you get started? I started my journalism career in South Texas as a newspaper reporter in 1997 and followed that with newspaper jobs in Mississippi, Kentucky and Ohio.

Meeting 78

Meeting Automotive Media Newspapers 78

Cision

MAY 4, 2016

It will include reputation management, crisis management, brand enhancement and media relations. How do you think your background in journalism will help you in this new role? How did you make the switch from journalism to PR? A reporter is in pursuit of a given story; we coach a client to help tell that story.

Newspapers 120

Newspapers Journalism Pitching Report 120

Bianchi Biz Blog

NOVEMBER 11, 2021

Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. Traditional print titles, who now also have large online audiences, still have tremendous power and credibility. Author: Jim Bianchi.

Automotive 78

Automotive Media Report Print 78

Sword and the Script

APRIL 12, 2022

Propel is an all-in-one PR platform with media contacts, email distribution and monitoring. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage.

Software 90

Software Pitching Measurement Enterprise 90

Bianchi Biz Blog

OCTOBER 24, 2022

FleetOwner , part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers. As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. Our newspaper ended up winning an award for our reporting.

Meeting 60

Meeting Automotive Transportation Newspapers 60

Bianchi Biz Blog

SEPTEMBER 7, 2021

We are in the early stages of humans evolving from physical to digital creatures and no one knows how it will play out, but the spectrum of outcomes ranges from Skynet (from The Terminator ) taking over to Star Trek , where AI and 3D printing usher in a flourishing utopia. How long have you been in journalism and how did you get started?

Meeting 90

Meeting Transportation Media Journalism 90

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. If I’m not reporting I’m flying.

Meeting 93

Meeting Media Journalism Education 93

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. 43% of respondents reported that there is a lack of talent in PR.

Government 103

Government Education Print Ethics 103

Critical Mention

DECEMBER 3, 2019

Unfortunately for them, many of today’s major news sources have these restrictions that limit media access, which means media professionals are limited to what kind of content they can share to their brand’s audiences. This is also true of some important industry and academic journals. Until next time! Critical Mention.

How To 90

How To Journalism Radio Newspapers 90

David PR Group

OCTOBER 17, 2014

More than 15 years ago, I began telling people that the Internet might kill newspapers but that it won’t end journalism. Remember, journalism was created to educate, inform, and persuade people, and our nation’s first journalists were not writing to please advertisers. Do we charge for it?

Journalism 85

Journalism Print Newspapers Advertising 85

Bianchi Biz Blog

MAY 16, 2022

My first article on the project also holds a special place in my memory as it was the first big article I wrote after I started in B2B journalism in which I had come up with the idea and it wound up being the cover story for a print issue. How long have you been in journalism and how did you get started?

Meeting 74

Meeting Media Engineering Journalism 74

Solo PR Pro

JULY 5, 2022

at the latest every workday to launch breaking news, post and respond to earnings reports and field security analyst inquiries. I still subscribe to one print newspaper, the Atlanta Journal-Constitution, and read it every morning. Financial markets open trading at 6:30 a.m.

Meeting 98

Meeting Writing Pitching Case Study 98

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. What drew you to the field of public relations? Want more insights on media professionals?

Fashion 120

Fashion Pitching Journalism Social Media 120

Critical Mention

FEBRUARY 27, 2020

How did you use your experience as a reporter to your advantage in PR? My years’ experience as a reporter has taught me a very important thing – people want to content that is relatable and solution based. I always remind clients it’s about storytelling. Where do you see PR going in the next five years? Share Tweet Share.

Journalism 78

Journalism Social Media Radio Fashion 78

Journalistics

FEBRUARY 25, 2013

For many of us, it’s what attracted us to media relations in the first place. It was pure magic the first time I read an article in print that was the result of a story I pitched. In this post, I’ll share what I believe to be the two most effective media relations tactics for 2013 (hint: it’s all about inbound and real-time).

Media Relations 52

Media Relations Media Pitching Writing 52

Bianchi Biz Blog

MAY 2, 2022

I am the senior editor at Charged – I write daily blog posts, as well as articles for the print magazines, and do copy editing. How long have you been in journalism and how did you get started? I’m also a contributing writer for EVannex – I write a weekly blog post. What advice do you have for PR people that want to pitch you?

Meeting 81

Meeting Media Travel Interviews 81

Critical Mention

JUNE 10, 2020

This allows your pitch to stand out from the mass blasts that reporters receive all the time. The issue today is that the “media” itself is much larger and more fractured than it was in the past. Social Media is an invaluable Resource for Pitching. For instance, it’s always been important to set a good first impression.

Media 104

Media Pitching Trends Resources 104