Onclusive

NOVEMBER 8, 2023

Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Media Measurement Reporting on established metrics isn’t enough today. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Reputation Us

MARCH 20, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. Academia’s Deep Dives The success of influencer collaborations is closely tied to a company’s reputation, according to numerous studies — many of them academic.

Reputation 78

Reputation Journalism Financial Corporate 78

Onclusive

AUGUST 9, 2021

Studies show that brand loyalty plays a huge role in why people spend their money the way they do. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Media Measurement. Data Journalism. Messaging & Positioning. How do you know what’s working?

Training 370

Training Media Training Reputation Crisis Communications 370

Cision

SEPTEMBER 25, 2017

With the advent of digital journalism, it is journalists who find their objectivity scrutinized more often than before. The Cision 2017 Global Social Journalism Study provides some fascinating insights into how journalists view PR professionals and the PR profession. Does Industry Matter? Conclusion.

Journalism 258

Journalism Social Media Study Comparison 258

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . PR Week Measurement Conference – UK. Location: Miami, FL.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

We’ve toiled to measure the impact of strategic public relations, and to prove its outcomes are worth the investment. The fruits of a quality PR campaign aren’t always easily measurable or even obvious, but we’ve made great strides in demonstrating the power of good PR.

Policies 309

Policies Creativity Reputation Groups 309

Karen Freberg

SEPTEMBER 20, 2021

One was on a psychology study, and the other focused on this little area called influencers. This study was rejected by several journals and conferences before it was finally published. Evaluate what best practices have been done with the industry, previous studies, and your own experience and expertise.

Measurement 83

Measurement Study Conference Industry 83

Onclusive

AUGUST 22, 2017

Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. This includes writing and editing informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Data Journalism.

Media Training 397

Media Training Crisis Communications Conference Training 397

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Contrary to idea that attention spans on the web are shrinking and you should keep your content short, this study revealed that people are reading longer news content – even on a mobile phone.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Sword and the Script

AUGUST 17, 2019

Yes, according to the study: “Over 58% of consumers say they at least sometimes trust what a company says about itself on its owned channels more than what a reporter says about that company in a news article.”. [And Most people find independent journalism and earned media to be the most credible source of information.

Study 61

Study Survey B2B Advertising 61

Cision

OCTOBER 4, 2017

BuzzSumo , a content analysis company, also evaluated over 1 million articles in a study that revealed articles with an image every 75-100 words received double the shares versus articles with fewer images. Multimedia is a crucial component to impactful modern-day journalism. To make an impact, content needs to shine.

How To 282

How To Storytelling B2C Measurement 282

The Proactive Report

FEBRUARY 22, 2016

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Contrary to idea that attention spans on the web are shrinking and you should keep your content short, this study revealed that people are reading longer news content – even on a mobile phone.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

Sword and the Script

DECEMBER 19, 2023

“Next is article abstracts or story pitches (13%), press kits (9%), contributed article by a subject matter expert (6%), and case studies (5%).” Read more: Pithy PR Pitches Get a Better Response Rate Study Says 7. Roughly half of respondents (47%) say they spend at least 25% of their time on PR measurement, the survey found.

B2B 106

B2B Survey Pitching Software 106

Cision

SEPTEMBER 20, 2016

As Cision’s 2016 Global Social Journalism Study notes, email continues to not only be the most common form of contact between journalists and PR professionals, it’s also the most preferred. Keep scrolling for key insights and download the 2016 Global Social Journalism Study for the full results.

Infographics 120

Infographics Social Media Media Journalism 120

Sword and the Script

MARCH 10, 2020

Just the other day I was reading an article that was built on a premise supported by a study it cited. The study looked interesting, so I clicked the link for a closer look: the ‘source’ document was another blog post, which in turn cited several other studies. This happens a lot and it seems to be happening more.

Blogging 97

Blogging Company Journalism Study 97

Stephen Waddington

FEBRUARY 24, 2020

Brand journalism is seldom done well by B2B organisations. Brand journalism is a form of content marketing whereby an organisation reports on its business, people, events and industry news. This isn’t journalism in the traditional sense. Education and information are important values of brand journalism.

B2B 88

B2B Journalism Case Study Storytelling 88

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

The public is increasingly skeptical of our institutions, but despite the disruption of traditional media business, journalism still matters. In fact, a new study on public trust in media shows that while trust in media platforms where we seek news is down over last year, trust in journalism is actually on the rise.

Journalism 185

Journalism Advertising Advertising SEO 185

Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. But after that, it gets more nuanced.

Content Marketing 144

Content Marketing Marketing Viral Study 144

PRSay

APRIL 2, 2021

This blog is based on an original article in the Public Relations Journal , a peer-reviewed academic publication presented by the Institute for Public Relations and PRSA. Government, Department of Defense, Department of the Navy or the Department of Homeland Security. Kaye Sweetser, Ph.D., Follow her on LinkedIn or JMS on Twitter.

Public Affairs 99

Public Affairs Publicity Journalism Study 99

Stephen Waddington

MARCH 26, 2020

Dr Alenka Jelen-Sanchez is looking for PR and communication practitioners based in the UK, who would be willing to participate in the study about their lived experience during the current Covid-19 pandemic. The study is looking for around 300 to 500 word long entries (in a written, audio or video format). Could you help?

Policies 109

Policies Government Study Crisis Communications 109

Reputation Us

MAY 15, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. The Value of Reputation…A Five Part Series from ReputationUs.

Reputation 78

Reputation Financial Employee Survey 78

Mindful Marketing

JUNE 22, 2015

Now we’ve all heard that journalism is dying and brand content is taking over and blah, blah, blah but at the end of the day the same principles apply to PR that have always applied – third party credibility and endorsement is crucial and that third party being a media outlet still matters and will continue to matter. Content is great.

Media Relations 50

Media Relations Measurement Report Media 50

Agility PR Solutions

SEPTEMBER 18, 2018

A new study measuring “trust” among readers of their newspapers-of-choice from Brand Keys found The New York Times and The Wall Street Journal #1 among fifteen papers examined in this wave of research.

Newspapers 82

Newspapers Trends Print Media 82

Deirdre Breakenridge

JUNE 12, 2018

He’ll review how to distill and disseminate the key points of your research including journal articles, abstracts, case studies, white papers, presentations, reports, or book chapters to external audiences. He’ll also share tips on how to maximize results, align outreach with organizational goals, and measure success.

Communications 150

Communications How To Case Study Community 150

Sword and the Script

FEBRUARY 16, 2021

The study polled 33,000 respondents in 28 countries. That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” Both media and government were labeled – by survey responses – as unethical and less competent. It also surveyed 1,500 respondents in the U.S.

Government 143

Government Survey Ethics Media 143

5W PR

FEBRUARY 16, 2021

The study was conducted over the course of more than a year and a half by SocialInsider between January 2019 and October 2020. Because the study began way before the pandemic and ran through nearly nine months of it, SocialInsider broke down some of its findings. 26% average engagement rate in 2020 remained low for all industries.

Social Media 88

Social Media Healthcare Brand Branding 88

Stephen Waddington

FEBRUARY 15, 2022

Indeed, paper published in The Journal of Marketing in 1978 suggested that alignment of marketing and communication functions drove better business outcomes. A recent case study highlights the issue. It’s a debate that’s been ongoing for more than 50 years. Each has its own set of stakeholders and objectives.

Trends 157

Trends Publicity Marketing Case Study 157

Communications Conversations

SEPTEMBER 26, 2014

Now, the drawback to this intense focus on “story” is the Microsoft folks lack a couple of key potential measurement signals. For example, this 88 Acres post that really effectively launched Microsoft Stories is really 8 different posts in one–a chapter-based blog post, if you will. And, it’s all about the story.

Storytelling 165

Storytelling Web Case Study Brand 165

Cision

SEPTEMBER 28, 2017

Of the three pillars of the marketer’s media mix — paid, owned and earned — earned media can be the most challenging to measure. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. Sometimes, it feels like paid media budgets are invincible.

Media 230

Media Measurement Advertising Advertising 230

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

PR is not a band-aid in times of crisis, nor is it a quick study or one-off tactic. If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities. No measure of success. But it isn’t usually quite so simple. It’s underfunded . Look what I did!

SEO 178

SEO Storytelling Product Launch Measurement 178

PRSay

OCTOBER 2, 2017

According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. However, paid media has historically had a significant advantage over earned when it comes to measuring success. So how can brands build trust? Browser used. Device used.

Data 146

Data How To Storytelling Analytics 146

Burrelles Fresh Ideas

JANUARY 30, 2024

Dr. Cayce Myers, JD, APR, the legal research editor for The Institute for PR (IPR) and director of graduate studies at the Virginia Tech School of Communication, penned a piece about whether to disclose the use of AI or not. A moment that will likely stretch into years.

Ethics 97

Ethics Crisis Transportation Airlines 97

Sword and the Script

APRIL 6, 2021

The Linkfluence product helps “brands to identify buyer communities online and understand how to activate them, see how a brand is associated with certain topics or values to measure brand perception as well as detect and monitor trends or analyze customer experience.”. G2 names best media monitoring solutions for 2021. PR tech mentions.

Media 106

Media SEO Analytics Analysis 106

Cision

SEPTEMBER 17, 2015

According to Cision’s 2015 Social Journalism Study , 83 percent of media professionals prefer receiving pitches through email. Can it be measured? Study your data and find out what worked and what didn’t. Pitching to media professionals and influencers is a delicate process. Start by establishing your goals.

Pitching 120

Pitching Study Measurement Journalism 120

Stephen Waddington

JULY 6, 2022

Practitioners enter practice via a variety of routes ranging including administration, journalism, marketing, publicity, and social studies. Chartered status is typically recognised a measure of competence within a profession. The CIPR was founded in 1948 as the Institute of Public Relations (IPR).

Publicity 167

Publicity Ethics Training Education 167

Onclusive

JUNE 14, 2017

Yes, you can test messages effectively through A/B testing, UserTesting.com, Facebook ad campaigns, and so forth; but you can also align with your PR team to see which messages are resonating the most with the audiences who are reading articles about your brand in Business Insider, The Wall Street Journal, Inc. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170