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The 22 Responsibilities of PR and What They Entail

Onclusive

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Data Journalism Data journalism entails gathering internally curated data and turning that information into marketable stories, whether that’s earned media pitches or brand-published content.

Training 195
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Barbie dominates August brand coverage

NewsWhip

The article referred to Barbie getting near a billion dollars in ticket sales heading into its third weekend, making it one of the biggest movies of 2023 at the time, and in fact it has only continued to grow since then to become the biggest release of the year at the end of August. The story originally totaled over 1.4

Brand 78
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A Conversation With New PRSA CEO Linda Thomas Brooks

PRSay

She holds a Bachelor of Arts in journalism from the Ohio State University. In the past few years, I’ve seen a growth in — people refer to it in different ways — brand journalism, branded content, native content. He has a Bachelor of Arts in journalism from the Ohio State University. And that’s fantastic.

Energy 182
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How the PESO Model Changes PR’s Conversation

Cision

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. Paid Media. Earned Media.

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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98
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5 Tips for Working with the Media in 2022

Solo PR Pro

Journalism has changed a lot over the last few years, but you don't have to feel left behind. The state of journalism in 2022. Being a successful PR pro requires having a pulse on the current state of journalism, trends that are on the rise and figuring out how you can adapt. One thing that hasn't changed?

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Attention to Black Lives Matter protests shows the power of the movement

NewsWhip

The most engaged publisher writing about Black Lives Matter since George Floyd’s death has been NBC and its local affiliates, by a considerable distance. An Englishman in New York, he is interested in the intersection of PR, brands, and journalism, and the trends and innovation around that. Top publishers about Black Lives Matter .

Local 183