PR 20/20

MAY 19, 2020

Joe Pulizzi is the author of seven books including Corona Marketing and his marketing thriller novel, The Will to Die. Not only did we pen articles, but we helped construct research projects, we coordinated small in-person events, and we gladly served as guests of multiple webinars.

Writing 72

Writing Brand Branding Construction 72

Polaris

NOVEMBER 18, 2014

More than 40 subject-matter experts, including Ann Handley , Joe Pulizzi and Mark Schaefer , each contributed a short chapter to the books, ensuring a high level of interest among attendees. Lee Odden of Top Rank Blog used the conference to launch a series of 4 eBooks on—what else?—content content marketing.

Conference 171

Conference eBook Content Marketing Brand 171

Cision

NOVEMBER 2, 2015

Joe Pulizzi ( @ JoePulizzi ), Founder of Content Marketing Institute, Author, Speaker and Entrepreneur shared this gem: Don’t be afraid to be bold in your campaigns. Last week, I attended MarketingProfs B2B Forum, a place specifically geared to educate business-to-business marketers.

B2B 120

B2B Marketing Content Marketing Technology 120

Cision

FEBRUARY 4, 2016

Social has brought a multitude of new ways to distribute a brand’s messaging, and as Joe Pulizzi pointed out at his recent webinar , consumers can afford to ignore what’s being said. Content marketing has evolved, but only 38 percent of B2C marketers consider their strategy to be effective in boosting the bottom line.

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

Polaris

DECEMBER 6, 2014

Other shows listed on the network include: Inside PR with Gini Dietrich, Martin Waxman and Joe Thornley. Joe Pulizzi and Robert Rose host the Content Marketing Institute’s weekly This Old Marketing Podcast , which brings its listeners the latest in content marketing. Chats with Chip, hosted by CustomScoop CEO Chip Griffin.

Marketing 147

Marketing Content Marketing Social Media Film 147

Polaris

DECEMBER 7, 2014

Who: Joe Pulizzi, a leading evangelist for content marketing, founded the Content Marketing Institute (CMI) in 2007. Joe is an entrepreneur, speaker and author. WebpageFX also provides links to additional resources such as guides and free downloads. 3: Content Marketing Institute.

Content Marketing 154

Content Marketing Blogging Marketing B2C 154

The Proactive Report

JANUARY 5, 2016

” Joe Pulizzi, founder of the Content Marketing Institute, says we’re starting to see more failures than successes and gives these reasons: They focus on campaigns, not conversations —where content marketing is executed with a beginning and an end explicitly to drive short-term results for the business.

Content Marketing 100

Content Marketing Digital PR Marketing Storytelling 100

Cision

MAY 26, 2016

A few of my favorite examples of content that delights, in no particular order, are: PNR with This Old Marketing – This is a great content marketing podcast hosted by Joe Pulizzi and Robert Rose. Need I say more?

Analytics 200

Analytics Energy Google Data 200

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. Tracy, which he first heard about in Joe Pulizzi’s book, Epic Content Marketing. 2 Kathi Kruse. He also enjoyed the Monkeewrench mystery series by P.J.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Sword and the Script

OCTOBER 20, 2020

Keep in mind many of these are also available on audio today The Art of Rhetoric by Aristotle New Rules for Marketing and PR by David Meerman Scott Positioning: The Battle for Your Mind by Al Ries and Jack Trout The Fall of Advertising and Rise of PR by Al Ries and Laura Ries Crossing the Chasm by Geoffrey Moore (a must-read for B2B professionals) (..)

Resources 117

Resources Publicity Reddit Interviews 117

Sword and the Script

JULY 28, 2020

To be clear, you can spend a fortune acquiring an audience and ruin it. But that’s no different from other deals: businesses make M&A transactions that don’t work out all the time.

Content Marketing 108

Content Marketing Marketing B2B Advertising 108

Sword and the Script

OCTOBER 28, 2014

To his credit, CMI founder Joe Pulizzi asked Spacey one question that ought to be posed to every conference speaker before they are allowed to leave the stage. As Spacey summed it up. Our stories become more interesting when they go against the natural order of things.”. Start with a Story, not a Result.

Marketing 116

Marketing Storytelling Content Marketing Conference 116

PR 20/20

OCTOBER 20, 2015

I remember a session at Content Marketing World 2014 where Buddy Scalera ( @MarketingBuddy ) was interviewing Joe Pulizzi ( @JoePulizzi ). Pulizzi was telling us how he made the decision to leave his job and start his own company. So, Pulizzi switched to listing out the specific steps to build your brand.

How To 40

How To Content Marketing Conference Interviews 40

The Proactive Report

JANUARY 5, 2016

” Joe Pulizzi, founder of the Content Marketing Institute, says we’re starting to see more failures than successes and gives these reasons: They focus on campaigns, not conversations —where content marketing is executed with a beginning and an end explicitly to drive short-term results for the business.

Content Marketing 100

Content Marketing Digital PR Marketing Storytelling 100

The Proactive Report

JANUARY 5, 2016

” Joe Pulizzi, founder of the Content Marketing Institute, says we’re starting to see more failures than successes and gives these reasons: They focus on campaigns, not conversations —where content marketing is executed with a beginning and an end explicitly to drive short-term results for the business.

Content Marketing 100

Content Marketing Digital PR Marketing Storytelling 100

Polaris

DECEMBER 1, 2014

In the Content Marketing Framework Joe Pulizzi and Robert Rose write, “for content marketing it’s a long season. Do you need outside resources to help them? How much budget can you dedicate? 5: Measure Your Efforts. It’s a mistake to measure your efforts on only an annual basis.

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

PR 20/20

JANUARY 16, 2023

Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice. Check out (and follow) Joe Pulizzi’s Twitter list, CMI Content Contributors , for more. The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Like the man, the blog is energetic and helpful.

Blogging 52

Blogging Marketing Pinterest SEO 52

The Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. The first one is operating with the old campaign mindset, rather than focusing on generating conversations.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. The first one is operating with the old campaign mindset, rather than focusing on generating conversations.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. The first one is operating with the old campaign mindset, rather than focusing on generating conversations.

Digital PR 100

Digital PR Corporate Groups Training 100

Sword and the Script

NOVEMBER 25, 2014

The most practical of arguments – one Joe Pulizzi makes in his book Epic Content Marketing – centers on the natural friction a gate brings to web content. It depends on the goals across the content marketing spectrum – is the content intended to attract, convert or retain customers? Gated Content Doesn’t Go Viral.

Viral 116

Viral Infographics Web Content Marketing 116

Cision

SEPTEMBER 11, 2015

Joe Pulizzi echoed his words as he closed the conference, saying content marketers have a unique opportunity to effect change in the world. “Are you making content, or are you making a difference?” Jay asked in his keynote speech. With passion for their work, marketers can create content that will excite, entertain and make people act.

Content Marketing 120

Content Marketing Marketing Conference Creativity 120

PR 20/20

AUGUST 24, 2015

And of course, CMWorld wouldn't be the same without the man in the orange suite, Joe Pulizzi ( @JoePulizzi ). If you haven’t registered yet, there’s still time. And, if you’re gearing up for a trip to Cleveland, below we’ve listed 5 things not to miss in Browns’ town, and how to get the most out of CMWorld.

Content Marketing 40

Content Marketing Marketing Course Company 40

PR 20/20

FEBRUARY 21, 2017

Joe Pulizzi ( @JoePulizzi ), the “godfather of content marketing,” featured several predictions for the industry on the Content Marketing Institute blog ( @CMIContent ). Pulizzi discusses specific trends, such as native advertising, influencer marketing, purpose driven marketing, mobile, Facebook, video and visual and more.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Sword and the Script

DECEMBER 16, 2014

Medium-sized and large businesses will begin to purchase niche media companies because they thirst to create real relationships with targeted audiences,” says Joe Pulizzi , who founded CMI. Joe’s book also tops my reading list for any business leader trying to understand what content marketing means for business.

Content Marketing 117

Content Marketing Marketing Writing Infographics 117

Cision

SEPTEMBER 8, 2016

With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees. When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address. Only 20 percent.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Cision

MAY 18, 2015

Day two featured industry luminaries—including Joe Pulizzi , Scott Stratten and Danny Sullivan —and punk music legend business DIY-er Henry Rollins to cover everything from content to email to search to testing to passion.

Creativity 120

Creativity Analysis Communications Resources 120

MaccaPR

NOVEMBER 5, 2021

Content guru Joe Pulizzi agreed with this in our agency’s interview with him.). That’s so important in this era of ‘rented land’ (ie. social channels and content platforms that brands have no control over) . you can’t underestimate email.” Podcasts, Niche Content and the Power of Chicken Experts.

Content Marketing 62

Content Marketing Marketing Employee LinkedIn 62

Sword and the Script

DECEMBER 15, 2015

Joe Pulizzi has often noted there are two choices in content marketing – build and audience or buy one. by Frank Strong. In 2016, a company such as Amazon , eBay or WalMart will acquire Yahoo.

Content Marketing 60

Content Marketing Marketing Retail Web 60

MaccaPR

MARCH 18, 2015

World-renowned content marketing expert Joe Pulizzi openly admits in his book, Epic Content Marketing, that there are many definitions of content marketing. In a past MaccaPR interview with content marketing guru Joe Pulizzi , we discussed that a content marketing department can actually create another silo.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

MaccaPR

JANUARY 6, 2015

On perhaps one of the most popular marketing topics of 2014 - content marketing - Maccabee published, " Become Epic with Content Marketing: Interview with author Joe Pulizzi." His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

MaccaPR

APRIL 2, 2015

Joe Pulizzi , founder of the Content Marketing Institute, finds this tool to be incredibly helpful for brands to deliver targeted content. For Pulizzi, that means subscribers. According to Pulizzi, use the 411 rule. Pictured at right from top: SMMW15 Speakers Joel Comm, Guy Kawasaki, Kim Garst and Joe Pulizzi).

Social Media 48

Social Media Pinterest Marketing Media 48

PR 20/20

FEBRUARY 6, 2020

The creators: Joe Pulizzi ( @JoePulizzi ) founded the Content Marketing Institute (CMI) and Content Marketing World, and is the author of Killing Marketing , Content Inc. Joe and Robert discuss the marketing news of the week each episode, offering a big-picture look at what’s happening in the industry. This Old Marketing.

Marketing 74

Marketing Conference Content Marketing Agency 74

wiredPRworks

DECEMBER 22, 2016

Joe Pulizzi. Influential speakers become corporate spokespersons. I’m honored to be included in the company of many legendary marketers I admire and follow. Here’s the list. • Sujan Patel. Michael Brenner. Jayson DeMers. Mandy McEwen. Brian Carter. • Ann Handley. • Sam Hurley. • Arnie Kuenn. Amanda Maksymiw. • Tom Pick. •

B2B 40

B2B Trends Marketing Customer Service 40

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst.

Trends 124

Trends SEO Leadership Print 124

Cision

MAY 21, 2015

16) Joe Pulizzi. Podcast creator Joe Pulizzi, known as the “godfather of content marketing,” believes that most small businesses and startups are going to market in the wrong way. Marketing over coffee is a weekly discussion of what’s new in marketing with John Wall and Christopher Penn. Content Inc.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

SEPTEMBER 29, 2015

“Instead of having to advertise in someone else’s channel, I have the opportunity to create my own valuable, relevant and compelling content in our own channels, to really create loyalty, build relationships directly, with what we like to call subscribers, instead of having to go out and pay for that attention, ” says Joe Pulizzi.

Content Marketing 60

Content Marketing Marketing Agriculture Newspapers 60