PR for Anyone

MARCH 24, 2020

Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Landing in the media can expose you to hundreds of thousands, even millions of new people. One of my first interviews was in Examiner.com.

Publicity 331

Publicity Television Local Pitching 331

Presspage

FEBRUARY 10, 2020

That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. Long-winded PR pitches will lose a journalist’s interest almost immediately. Long-winded PR pitches will lose a journalist’s interest almost immediately. Personalize your PR pitches.

Pitching 78

Pitching Advertising Advertising Product Launch 78

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Maybe the story idea simply isn’t compelling or timely enough to capture media attention. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Explain what is required . Again, communication is key. .

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

MAY 1, 2019

B2B brands can often rely on their own website analytics to gauge the power of earned media, while others use third-party vendors to conduct baseline customer research, or calculate share-of-voice movement within a category. This can particularly apply to media relations, where you typically get one shot at a story idea. Bad timing.

How To 257

How To Interviews Measurement Storytelling 257

5W PR

AUGUST 23, 2023

They create press releases , media pitches, and coordinate interviews to generate positive media coverage. PR specialists build relationships with journalists, bloggers, and influencers to secure media placements and handle crisis communication when necessary.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. Finally, the header image was created using DALLE-2.

Interviews 99

Interviews Publicity Technology Social Media 99

Bianchi Biz Blog

SEPTEMBER 7, 2021

It was great watching them at their craft, being so close to crazy stunts and actors, and interviewing the directors between takes. What advice do you have for PR people that want to pitch you? Do a little research on if the brand you are pitching would care about the news. Meet the Media: Alexa St.

Meeting 90

Meeting Transportation Media Journalism 90

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 109

Video Marketing SEO Social Media 109

Bianchi Biz Blog

AUGUST 17, 2023

It can be thrilling to be a part of such a huge, impactful show and have the chance to interact with major media outlets and potential customers – for some scope, last year’s CES hosted 3,200+ exhibitors (including 1,000 new exhibitors) and 4,800+ media across nearly 2.2 million square feet of exhibits. What worked for them?

Automotive 76

Automotive Mobile Technology Resources 76

Rock the Status Quo

AUGUST 15, 2014

It certainly didn’t help that some media outlets were all-too-eager to report intimate details of his death. It’s a one-way ticket to social media #virality.” It’s one thing to newsjack a story by pitching media when you have a relevant client that can enhance the news.

Pitching 272

Pitching Viral Interviews Education 272

Prohibition

AUGUST 29, 2023

Influencer partnerships : Collaborate with influential food bloggers, vloggers, or social media personalities to create buzz around your new product or menu item. Media coverage : Reach out to food journalists and writers to secure media coverage for your launch.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Any team asked to budget an event, product launch, or other initiative is expected to stand by their projections, and it’s smart to estimate “up” to allow for last-minute contingencies. Occasionally we see overconfident executives who feel they aren’t in need of media training. The negative media story.

Media Training 249

Media Training Policies Agency Interviews 249

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. An incongruous message or delivery only raises suspicion that something is amiss, or is just a media ploy.

Instagram 159

Instagram Reddit Transportation Creativity 159

OnePitch

APRIL 14, 2022

While her role has shifted over the last couple of years, her true PR passion remains media relations, strategizing with her team and clients to land strategic placements that drive results. Read below for the entire interview with Cortney Williams: 1.) What information do you always make sure to include in your pitch?

Healthcare 52

Healthcare How To Pitching Product Launch 52

Bianchi Biz Blog

JUNE 30, 2022

It can be thrilling to be a part of such a huge, impactful show and have the chance to interact with major media outlets and potential customers. The pre-pandemic CES 2020 hosted some 4,400 exhibitors and 6,500 media. Your company needs to be finalizing what big announcements, product launches, unveilings, etc.

Automotive 74

Automotive Mobile Technology Resources 74

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. We once worked with a tech company that experienced rapid growth and found itself scrambling when media came calling. News like that doesn’t stay quiet for long.

Company 136

Company Interviews Reputation Privacy 136

OnePitch

JANUARY 10, 2023

During this episode, Eric talks about simplicity, straightforwardness, and personalization in pitches, interest as a key component of a successful pitch, and his preferences when it comes to approaches to sending relevant pitches. 00:04:18] BB: Okay, so back to the pitch question. 3 Elements of a Pitch. [00:08:27]

Pitching 81

Pitching Financial Video Product Launch 81

OnePitch

MAY 3, 2022

During the episode, Tom shares about the constant array of crypto news he receives, what kind of information he wants to see in a pitch, his personal thoughts on exclusives, and more. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. His Thoughts on Pitches. [00:03:50]

Banking 52

Banking Product Launch Pitching Interviews 52

Presspage

AUGUST 24, 2018

What is a Media or Press Kit? Most companies today provide website visitors with a downloadable media or press kit. Designed to summarize a business, product, or event, media kits are primarily utilized by journalists and are typically known as a “one stop shop” for media contacts when they need quick access to information.

Media 68

Media Leadership Product Launch Television 68

ImPRessions - Crenshaw Communications

APRIL 21, 2016

B2B is about people as much as products and companies. Especially as media spokespeople — trade journalists will thank you, and it might drive more, better, and deeper coverage for the brand. B2B companies are full of such characters — learn to identify them, media train them, and use them well.

B2B 120

B2B B2C Product Launch Creativity 120

Prohibition

JULY 7, 2023

With the right PR approach, restaurants, food companies, and drink brands can connect with their target audience, generate positive media coverage, and create a loyal customer base. This includes crafting compelling stories, identifying media opportunities, organising press events , and managing crisis communications.

Agency 62

Agency Case Study How To Crisis 62

ImPRessions - Crenshaw Communications

MARCH 15, 2017

It can happen when PR people know that a client wants a splashy press event, or that the CEO thinks USA Today is the most influential media outlet for his message, and somehow those kinds of deliverables become the goals of the PR effort. That takes time and talent, and those skills deserve recognition. Flawed or half-baked messaging.

How To 149

How To Government Product Launch Internal 149

PR Fuel

OCTOBER 19, 2021

You may think your social media platforms are enough to get your name out there in the public eye. However, social media doesn’t assert your brand as an authoritative voice in your industry. Do you have an upcoming product launch of an innovative product? Pitch the Right People. Include the Answers.

Writing 52

Writing Product Launch Storytelling Pitching 52

ImPRessions - Crenshaw Communications

MARCH 6, 2018

Tech PR and media relations are sometimes a bit like dating. ” If a PR pro fails to consider offering a story to media as an exclusive, he may forfeit a great opportunity. But an exclusive typically means offering a key tidbit, news item, or interview to a single journalist with the understanding that he or she will be first.

Pitching 189

Pitching How To Media Interviews 189

Solo PR Pro

NOVEMBER 6, 2018

If the first 30 days will be discovery and planning, clearly state that so that your client is not expecting media interviews or bylined articles out of the gate. This includes staffing changes, product launches, expansions, partnerships and more. Share in the comments below or on social media using #solopr.

How To 49

How To Trade Shows Meeting Product Launch 49

Prohibition

NOVEMBER 10, 2021

Furthermore, just as technology has made it easier for businesses to create videos, it is now much easier for people to view them through social media and other platforms used on a daily basis – making it one of the most popular ways content is consumed. Always – #LikeAGirl. Get in contact today to find out how we could help you!

Video 62

Video Sports Film Employee 62

Contently - Strategy

SEPTEMBER 25, 2018

The company’s pitch was a 90-second animated video and a sign-up form. They were about the same product launch, and JotForm used them side-by-side with the same budget. Maybe create a 30-second, 45-second, or one-minute video that actually explains your product and service. That’s it.

Marketing 111

Marketing Video Product Launch YouTube 111

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. If pitching in the U.S. goes “email first, phone second,” pitching in China goes “call first, WeChat second, WeChat moving forward, email may be never.” Unlike in the U.S.

Pitching 36

Pitching Transportation Conference Report 36

Shift Communications

MAY 26, 2015

Don’t rely on basic corporate announcements or product launches. Is your client developing a new product within a budding industry? Support your pitch with examples of other companies in the ecosystem, ideally complementary versus competitive, to give it more weight and demonstrate the broader impact (e.g.,

Print 60

Print Product Launch Fashion Report 60

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Marketers tend to pay attention to the “new shiny idea,” often taking action on new media campaigns. Asking “OK, Google, what’s the latest news?”

Media 100

Media Print Radio Consumer 100

Beyond PR

APRIL 27, 2016

Owned Media Oasis. Blog posts are a great way to candidly discuss everything from your brand’s excitement about an upcoming event to dropping hints about a new product launch at the show. Targeted email invites for demos or interviews are another place to promote your press kit link. Social Media Straits.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2017

The best and brightest public relations teams have guidelines to achieve the best media relations results. However, when it comes to connecting with a producer or editor who is pitched hundreds of times in a single day, sometimes it pays to break the rules. Break these rules; improve media relations. Always offer an exclusive.

Media Relations 195

Media Relations Media Pitching Product Launch 195

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This is especially effective for consumer technology products. Media Relations: Building and maintaining relationships with journalists, bloggers, and influencers is a cornerstone of Tech PR.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Bianchi Biz Blog

JULY 22, 2021

It can be thrilling to be a part of such a huge, impactful show and have the chance to interact with major media outlets and potential customers, especially after being limited to remote events during the pandemic. Your company needs to be finalizing what big announcements, product launches, unveilings, etc. What did they hate?

Automotive 107

Automotive Mobile Technology Resources 107

Buzzstream

FEBRUARY 9, 2024

A press release is an official statement or proclamation announcing news that provides relevant information to the media. But that is the job of the media you are trying to reach, and what the media needs is an informational source – a press release. Tip: Look at the product specs or any marketing and sales material.

Examples 62

Examples Product Launch Data Report 62

Newsfile

JANUARY 30, 2024

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Download the report!

Trends 105

Trends YouTube Video Social Media 105

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are your secrets for media relations success?

Pitching 228

Pitching Agency Social Media Creativity 228