Interviews Journalism Pitching Storytelling 
ImPRessions - Crenshaw Communications
AUGUST 4, 2023
When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” But I do know something about interviewing experts, which is often the basis for B2B comms writing. In a way, this idea ties back to the old “Show, don’t tell” principle in storytelling.
Cision
JANUARY 17, 2018
Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers. Developing just the right pitch has never been easy, however. S/he is reading 100 PR pitches a day. All of them are bad. Not almost all.
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Bianchi Biz Blog
MARCH 11, 2024
The more people I get to interview, the merrier. In my journalism career, the story I’m most proud of is a documentary short video I did on PTSD. Hearing the voices of both sides, portraying what this meant for the automakers, workers and consumers – it was a true testament to journalism practices.
Cision
JULY 30, 2015
There’s something about the last-minute interview request that has even the most seasoned spokespeople feeling a pinch of dread. Here’s what you need to do to deliver your best interview yet, even if you have only 10 minutes to spare: Set up a Time. If a reporter calls on deadline, never jump right into the interview.
Deirdre Breakenridge
APRIL 29, 2019
Journalists are bombarded with email pitches, many which stink, and there seems to be less opportunity to build an actual relationship with journalists.”. The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. This isn’t just a tactical application.
Bianchi Biz Blog
SEPTEMBER 11, 2023
How long have you been in journalism and how did you get started? My teachers would often comment on my writing, and that boost of confidence along with a love of storytelling led me to journalism. What advice do you have for PR people that want to pitch you? Any pet peeves with PR people?
ImPRessions - Crenshaw Communications
APRIL 23, 2019
But that’s not how things work— not when there are dozens of notable deals pitched daily. Key business outlets like The Wall Street Journal, Bloomberg and Forbes generally wont touch anything under $20 million. And they receive so many funding pitches, an embargoed story on a small round has little value to them.
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