ImPRessions - Crenshaw Communications

JANUARY 29, 2019

Let’s say you’re working to promote a supply chain software sold to equipment manufacturers. In public relations, we rely on a blend of experience, storytelling instinct, and imagination to inform our programs and our work. Other resources may be internal. Test it with research.

Strategy 265

Strategy How To Resources Employee 265

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. The Hoffman Agency stood out to me due to its driving mission of storytelling and its welcoming culture. The difficult part was discovering where to apply them.

Wireless 36

Wireless Internal International Agency 36

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. The Hoffman Agency stood out to me due to its driving mission of storytelling and its welcoming culture. The difficult part was discovering where to apply them.

Wireless 36

Wireless Internal International Software 36

Ishmael's Corner

MAY 19, 2015

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. I say “undervalued” because PR trainings abound on topics like pitching journalists or how to use social media for brand storytelling. Junko Yoshida (chief international correspondent for UBM Electronics ).

Storytelling 60

Storytelling Interviews Software Industry 60

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. By applying data to storytelling, communicators can learn what resonates with people and create campaigns that earn results.

Data 145

Data How To Storytelling Analytics 145

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Internally, data can inform our PR strategy and make our branded content better and more engaging. data-driven storytelling drives some of our best tech PR campaigns by winning points with journalists, boosting end-user or customer engagement, and attracting the most relevant audience.

Trends 157

Trends Privacy Data Reputation 157

ImPRessions - Crenshaw Communications

JUNE 7, 2017

When a client is in a position to make fast decisions, they get more done and maximize the PR investment, whether there’s an outside agency team involved or an internal expert. With a smaller client, a PR strategist has the opportunity to adapt one of the more powerful storytelling archetypes we know – the David v.

Small Business 168

Small Business SMB Local Viral 168

The Resolution Blog

OCTOBER 15, 2019

The issue was that Amazon wanted its HQ in a bustling hub with an international airport, a population of more than one million, and access to plenty of different forms of transport?—?things StoreKit, a startup that sells point of sale software to pubs, tapped into this familiarity with their version of the underground map.

B2B 120

B2B B2C Facebook Storytelling 120

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Graphic designer / visual storyteller. What are our plans to augment the team through more advanced internal training or staff changes? Data analyst.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

JUNE 30, 2021

Shel Holtz , Director of Internal Communications, WEBCOR Builders and Co-Host of the For Immediate Release podcast. Blog: What Does “Storytelling” Mean to You? Michael Smart , CEO, Michael SMART PR , LLC. Michelle Garrett , PR consultant, Garrett Public Relations. Stacey Miller , Senior Director, Communications, Auto Care Association.

Survey 121

Survey Communications Ethics Measurement 121

Stephen Waddington

JULY 17, 2018

We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. We do it through storytelling. It’s a means of news to story gathering from around a national or international organisation and making decisions about which stories to develop as part of a PR campaign.

Storytelling 60

Storytelling Local Community Case Study 60

Shift Communications

OCTOBER 26, 2015

Blogging is storytelling, whether you’re posting content on your company’s website, on services like Quartz and Medium, whether you’re using written words, video, or audio. For example, suppose you were telling the narrative of how a new enterprise software platform was rolled out. Let’s back up a bit.

Blogging 60

Blogging Enterprise System Media 60

PRSay

SEPTEMBER 19, 2017

9 at PRSA’s 2017 International Conference in Boston. All the while, the PR pro remains out of sight from the public view, instead acting as the connective tissue between the organization and the storytellers. This post is brought to you by AirPR , a proud sponsor of PRSA. Public relations can be a thankless job.

Measurement 136

Measurement Analytics Data Conference 136

The Resolution Blog

MAY 7, 2019

The reality is storytelling is definitely not a craft that AI can do just yet. But I think a lot of people who read a newspaper still want to hear the personality of a specific person, so I still think we’re about 50–10 years from seeing AI take over storytelling. Is machine learning going to take over the PR workflow? Definitely not.

Technology 120

Technology Analysis Data Tools 120

ImPRessions - Crenshaw Communications

OCTOBER 15, 2019

At a time when we have more data than we can possibly use and people connect on social platforms, storytelling is an ideal tool for PR and marketing. When considerations collide, storytelling suffers. There’s a real tendency to sugarcoat anything negative or embarrassing when it comes to business storytelling.

Storytelling 140

Storytelling How To Software Small Business 140

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 198

Writing Communications Marketing B2B 198

Ishmael's Corner

MAY 5, 2015

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. I say “undervalued” because PR trainings abound on topics like pitching journalists or how to use social media for brand storytelling. Junko Yoshida (chief international correspondent for UBM Electronics ).

Interviews 60

Interviews Storytelling Software Engineering 60

Shift Communications

OCTOBER 17, 2014

One minute I’m participating in a brainstorm for ideas around a new lifestyle store opening, the next I’m editing a byline for a tech trade from the founder of an enterprise software company. If we’re not getting results, it’s usually either a storytelling issue or a target issue. It requires agility, and keeps me thinking creatively.

Agency 146

Agency Pitching Training Meeting 146

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. The international event featured speakers from Albert, Conversica, Facebook, Grant Thornton, HubSpot, IBM, MIT Technology Review, Publicis Sapient, SoftBank Robotics, The Natori Company, Yext and many more. Topically, this event covers a lot of ground. Media and journalism. Professional development.

Conference 97

Conference Marketing Case Study Content Marketing 97

Presspage

FEBRUARY 26, 2024

The Power of Storytelling in Investor Relations Storytelling isn't just for books and movies. Renowned cognitive psychologist Jerome Bruner highlighted the power of storytelling by suggesting that we are 22 times more likely to remember a fact when it is embedded in a narrative. Want to transform your IR comms?

Corporate 78

Corporate Strategy Communications Storytelling 78

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Internal comms takes center comms stage in hybrid work. CISOs turn to comms pros for comms help.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 28, 2022

Buyers of B2B software want published pricing. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. You’re kidding yourself if you think a motivated buyer doesn’t know what they are going to pay for your software. Annual spending on PR software grew 14.7%

B2B 122

B2B Marketing Survey Software 122

ImPRessions - Crenshaw Communications

JULY 10, 2019

That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. Further, many companies use blogs content to communicate directly with both internal and external stakeholders, requiring more carefully measured tones.

Case Study 231

Case Study Writing Pitching SEO 231

Deirdre Breakenridge

SEPTEMBER 3, 2014

At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. Many of the programs you work on today require images, because you know that a picture is worth a thousand words and visual storytelling is powerful. Yellowdig is an internal collaboration tool. I discovered.

Communications 383

Communications Tools Google Resources 383

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. What are some other services you offer to clients in addition to PR?

Media Relations 97

Media Relations Media Social Media Internal 97

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Internal communications teams use video to convey a corporate culture. It’s pure storytelling. A personalized way to attract talent.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

JUNE 4, 2019

The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product reviews and PR tech briefings. 1) PR software market estimated at $4 billion. It’s an unenviable but often necessary position for any software company that has tied its growth strategy to acquisitions. Here we go….

Software 106

Software Reddit Marketing Survey 106

PR 20/20

OCTOBER 31, 2017

When pitching the idea to top executives, showcase how NLG could improve internal reporting to stakeholders, and highlight the potential to reduce headcount. Enable Data Visualization to Empower Data Storytelling. We aren’t surprised that the data visualization software field continued to explode throughout 2017.

Enterprise 57

Enterprise Tools Strategy Marketing 57

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. The accelerated funding helps these companies invest in the talent and technology needed to make their software smarter. And, then, of course, there’s Amazon.

Marketing 53

Marketing Software eBook Technology 53

NewsWhip

JULY 29, 2021

We also have to figure out, well, how do we get that activated internally for them? I mean, I think that’s why storytelling is so important, even when you’re talking about analytics, because it’s not just about the numbers. And what you’re doing like, our software’s predicting 24 hours down the line.

Brand 78

Brand Branding Marketing Data 78

Maxim Behar

MARCH 6, 2022

I have been the President of the International Communications Consultancy Organization (ICCO) and now am currently in the Executive Committee of ICCO, in the Chair for International Growth. And the reason is very simple, everything is about the content, everything is about storytelling and we are the “Masters of the Content.”

B2B 52

B2B Communications Media Newspapers 52

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Epic, a B2B healthcare software company, has also been active on this front. In data-driven industries like healthcare and finance, internal information is a powerful differentiator.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. Here are some filters to consider for your marketing technologies: Filter out internal IP addresses (Google “What is my IP address?”). The best example of this is common among software as a service companies. sites.com).

Report 52

Report How To Marketing Analytics 52

Contently - Strategy

SEPTEMBER 15, 2021

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Epic, a B2B healthcare software company, has also been active on this front. In data-driven industries like healthcare and finance, internal information is a powerful differentiator.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Encourage internal authenticity first. What we want to stress is the importance of starting internally. ” According to the Melcrum Inside Internal Communications study , effective internal communication contributes to a 40% increase in customer satisfaction and is linked to increases in overall company performance.

Brand 160

Brand Branding Film Internal 160

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. He’s also an inspiring storyteller and author. Jonathan Hill hit reply when he received my letter a couple of weeks ago.

Tools 69

Tools Insurance Insurance Handbook 69

ReimaginePR

SEPTEMBER 21, 2016

Additionally, protecting source codes and software from being tinkered with sends the message that consumers aren’t allowed to understand how their devices work or how they can tinker with them to better fit their needs — even though they purchased and own the device or software. The EFF notes that, “U.S.

Telecommunications 120

Telecommunications Privacy Software Data 120