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The Untold History of the News Release (Infographic)

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post The Untold History of the News Release (Infographic) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. The news release turns 110 years old on Oct.

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How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics.

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Native Advertising: Where Content Marketing and Journalism Overlap

Cision

From where Melanie sits, native advertising is at the cross-section of advertising and journalistic storytelling. The emergence of native advertising on editorial sites is giving birth to a new discipline that combines marketing and journalism. shared her perspective on native advertising in a recent podcast recording.

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The Top 10 Storytelling Posts for 2016

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. The post The Top 10 Storytelling Posts for 2016 appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

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Ways to Make Employee Communications More Engaging

PRSay

Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand. We’re seeing movement toward allowing all employees to be the storytellers, whether it’s on LinkedIn or social media,” Purcell said. Find the story behind the news. Show don’t tell.

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How to Combine Social Strategy and Brand Journalism to Help You Earn Your Own Media

Presspage

Enter brand journalism , the darling of content creators and savvy PR specialists. Brand journalism is a strategy to generate content that is relevant and meaningful to an audience and provide them with information on an industry or related topics without selling them anything. ” Now, think about the “why.”

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9 Ways To Up Your PR Game

Onclusive

These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling established newsrooms. 3–Visual Storytelling. Last but certainly not least, is the adjustment the PR industry has had to make with the emergence of visual storytelling.