Masters in Communications

DECEMBER 10, 2018

Today's journalism is a far cry from what it used to be. Journalism as a whole has changed in response. Let's take a look at what journalism is today, and some of the people changing it. What Really Is Journalism? Journalism is the act of gathering, assessing, creating, and presenting news and information.

Journalism 65

Journalism Newspapers Web Data 65

Burrelles Fresh Ideas

APRIL 2, 2024

These insights form the foundation for our infographic – a must-see for any PR pro! More than half of US adults (55%) found nine major news outlets (ABC News, CBS News, NBC News, CNN, Fox News, MSNBC, The New York Times, The Wall Street Journal and NPR) to be credible. 7 Reasons Traditional Media is Still Relevant in PR 1.

Media 103

Media Radio Print Newspapers 103

Norton's Notes

JULY 17, 2014

Today the BBC announced that it is cutting almost 500 jobs but reinvesting in a further 195 posts to back what it calls ‘digital journalism’. So I think we can safely say that digital journalism is where the BBC believes the future of that industry is headed. So the future of journalism is creative clever digital journalism.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. In the last few years, as the news industry has been in flux, data-driven journalism has become the standard, as journalists forage for interesting data to either find a new story or support a current one.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Solo PR Pro

MAY 10, 2022

Journalism has changed a lot over the last few years, but you don't have to feel left behind. The state of journalism in 2022. Being a successful PR pro requires having a pulse on the current state of journalism, trends that are on the rise and figuring out how you can adapt. One thing that hasn't changed?

Pitching 58

Pitching Media Journalism Data 58

Onclusive

MAY 10, 2018

These shifts include everything from the implications of brand journalism on the PR function to the dwindling number of journalists filling established newsrooms. A lot happens in six months and I want to make sure I always send thank-you notes and get a copy of the publication.”

Storytelling 230

Storytelling Technology Tools Infographics 230

Landis PR

JULY 5, 2022

When all goes well, the working relationship between a public relations professional and a journalist is something to be admired. Here are samples of some of the rest of the highlights that stood out in the surveys: The fight against “fake news” was the biggest challenge for journalism in the last year. Photo courtesy of Unsplash.

Survey 52

Survey Media Pitching Study 52

Cision

MARCH 29, 2017

At a time when targeting and engaging with the right influencers is more critical than ever, Cision’s 2017 State of the Media Report reveals key findings that show a growing opportunity for journalists and PR professionals to work together to bring credible and compelling news stories to the public. Follow him on Twitter @cglynch.

Brand 120

Brand Branding Media Infographics 120

Cision

MAY 26, 2016

Financial brands are subject to strict regulations regarding stakeholder communication, making some financial professionals fearful of embarking on social media and public relations. You’ve earned clients coverage in publications such as The Wall Street Journal, Reuters, CNBC and more.

Financial 168

Financial Infographics Pitching Consumer 168

Buzzstream

FEBRUARY 3, 2021

Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. One of the key aims of outreach is to build links to your client’s website from a range of online news publications. Supercharging SEO. The New York Times.

Digital PR 170

Digital PR Industry Strategy Film 170

Critical Mention

JANUARY 3, 2018

Now, public relations practitioners are expected to deliver real ROI. Why do many PR majors graduate with a degree in Journalism? Learn what makes a compelling visual, be it a photo, video or infographic, so you can contribute to this part of the campaign as well. By Michelle Garrett, Garrett Public Relations.

Measurement 119

Measurement Content Marketing Writing Infographics 119

Deirdre Breakenridge

JULY 18, 2016

Summer class for the UMASS Journalism Online Program is officially in session. My course, Social Media and Public Relations, kicked off last week with the students building and branding their Twitter profiles and actively engaging in our classroom community (#UMASSPRSM). Participate in Twitter chats.

Community 150

Community Twitter Infographics Tools 150

Cision

MARCH 8, 2016

As journalism trends continue to evolve, communication professionals do not remain unaffected. This could mean sharing news via a YouTube video or creating an infographic on a recent industry trend. Other reasons include marketing and promotion and monitoring public opinion. Build Relationships on Social Media.

Trends 120

Trends Mobile Media Infographics 120

Rock the Status Quo

AUGUST 19, 2015

I came across this interesting infographic (below) from BusinessWire this morning. I’d seen it before, but here’s what struck me about it this time: publications are using vanity metrics to determine if a story is successful or not. Is that what today’s journalism stands for? What does that actually mean?

Local 100

Local Journalism Infographics Social Media 100

Sword and the Script

SEPTEMBER 14, 2019

Earlier this year, Muck Rack , one of the PR technology vendors I’m tracking, published a survey of 700 reporters for a report it calls State of Journalism 2019. >>> Related: The Top Challenges in Journalism According to a Survey of Journalists and the Cliff Notes to 3 Studies by PR Tech Vendors [UML].

Survey 79

Survey Media Relations Report Media 79

Sword and the Script

NOVEMBER 9, 2021

began trading on the Toronto Stock Exchange under the ticker symbol QFOR with an initial public offering (IPO) on October 25, 2021. In an email, OnePitch says it added filtering that to “refine your list of journalists by outlet for an easier view of reporters working for specific trade or top-tier publications.” Content picks.

Software 94

Software Banking Technology Data 94

Burrelles Fresh Ideas

JUNE 27, 2023

The primary goal of a press release— to gain public attention — hasn’t changed much, but our methods and formats have advanced in recent years with emerging and new technologies. Why press releases are still important While the media landscape continues to evolve, press releases remain a valuable tool for public relations professionals.

Pitching 40

Pitching Writing Engineering Wikipedia 40

PR Fuel

JUNE 5, 2020

Do you want your business to gain more publicity in your local area or online? The four principles of ethical journalism include: Seeking the truth and reporting it Minimizing harm Acting independently to avoid conflicts of interest Being accountable and transparent. Then it may be time for you to write a press release. Credibility.

How To 98

How To Ethics SEO Guidelines 98

Rock the Status Quo

FEBRUARY 3, 2016

Because so many business owners–even marketing communications and public relations professionals–are investing time and resources into online marketing that simply doesn’t produce results. Their public relations efforts are wasted. The digital side of public relations and trust above that are vital.

Case Study 100

Case Study Infographics Journalism Writing 100

Rock the Status Quo

FEBRUARY 3, 2016

Because so many business owners–even marketing communications and public relations professionals–are investing time and resources into online marketing that simply doesn’t produce results. Their public relations efforts are wasted. The digital side of public relations and trust above that are vital.

Case Study 100

Case Study Infographics Journalism Writing 100

Ishmael's Corner

MAY 25, 2015

Still, clicking over to the paid content brings high-quality stories in the form of an infographic, slide show and articles, all crafted to touch both sides of the Baby Boomer’s brain. It’s a massive upgrade from the Scientology native ad that caused such a uproar. What’s tougher to achieve is relevance in native advertising.

Advertising 60

Advertising Advertising Journalism Storytelling 60

Sword and the Script

APRIL 13, 2019

This reflects the findings of my own primary research study – Should Brands Take a Public Stand on Politics? A separate study published in the Journal of Marketing showed that when members of the board of directors had marketing experience, those businesses tended to see better revenue growth. Want to Boost Revenues By 5.8%

Study 121

Study Survey Infographics B2B 121

Presspage

APRIL 20, 2018

As traditional news outlets shrink, organizations are learning to tell their stories in a journalistic fashion through text, photographs, infographics, videos and other means. Streamline your newsroom for harried writers Many communicators—perhaps most—have experience in journalism. Here are some ways to do that: 1.

Video 84

Video Engineering Financial Infographics 84

Presspage

AUGUST 15, 2017

In a previous article we discussed five trends that will affect public relations professionals in the coming decade. Though email has seen little innovation in the recent past, we can expect to see certain advancements which will keep email at the forefront of public relations. These trends included: the importance of influencers.

Technology 115

Technology Big Data Video Data 115

ISEBOX

SEPTEMBER 13, 2016

If you’re joining us from our infographic on the Well Written Press Release this article will be all about ensuring that there’s news in your multimedia news release. How do I envision journalists and publications to USE this information? WHAT DEFINES NEWS? . noun. 1.


Infographics 70

Infographics Journalism Writing Publicity 70

Beyond PR

JUNE 19, 2017

Before you make the news public, share it with all important stakeholders. The Public Relations Institute of Australia (PRIA) recommends communicating the following in writing to all stakeholders: Timeline. Bell holds a degree in journalism from the University of Missouri School of Journalism. Tell all your stakeholders.

Communications 69

Communications How To Telecommunications Employee 69

Sword and the Script

JANUARY 14, 2017

Loechner ferreted out a very interesting finding, emerging amid the media landscape, that ought to be good news on both sides of the pen: “In addition to taking the pulse of modern media, the study found that many view the future of journalism as The New York Times (50%) and BuzzFeed (45%). 3) The Downfall of Clickbait, Finally. Talk to Us!

B2B 60

B2B Pitching Survey Study 60

Cision

JULY 30, 2015

Check out this infographic for a helpful checklist! With a dual background in journalism and marketing, Jennifer has a penchant for storytelling, especially about the PR industry, career growth, continuous learning and being a woman in business. Want more great tips to become a star interviewer?

Interviews 120

Interviews How To Media Infographics 120

Sword and the Script

DECEMBER 10, 2019

This may be complementary product or service vendors, editors at niche publications, bloggers, or others. Microenterprises increasingly rely on public relations. Michelle Garrett | Garrett Public Relations. 35: Michelle Garrett of Garrett Public Relations . 8) A clever mix of press work and content.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Sword and the Script

OCTOBER 21, 2014

Infographic: Millennials and Social Commerce. The word “blog” is an unfortunate phrase that people in suits equate to a journal their 13-year-old pens from a tablet in the basement when they are grounded. If you enjoyed this post, you might also like: Infographic: Social Media Short Hand for the un-Social CMO.

Social Media 119

Social Media Study Blogging Company 119

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. To learn about search and analytics, we follow: Search Engine Journal ( @sejournal ): New to SEO and search? Search Engine Journal publishes articles for every level of search expert.

Resources 53

Resources Marketing SEO Engineering 53

Beyond PR

MAY 17, 2018

With print becoming less important to audiences, telling stories in more visual ways is critical – and public relations professionals can help. The founder of Moneywehave.com, a personal finance and travel site, simply doesn’t have the time or the resources to shoot video or create infographics himself.

Infographics 54

Infographics Print Video Real Estate 54

Sword and the Script

MAY 20, 2017

Not only is content marketing by far the top digital priority for B2B marketers this year,” wrote the publication, “but it’s also the discipline most likely to get a spending hike this year.”. Julia McCoy outlines 7 Content Types That Gain the Most Engagement & Links in a contributed piece for the Search Engine Journal.

Content Marketing 63

Content Marketing Marketing Real Estate B2B 63

Cision

AUGUST 26, 2015

Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. American author, entrepreneur, marketer, and public speaker. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Mack Collier (@MackCollier) August 17, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Shift Communications

APRIL 2, 2015

PR pros work hard to secure media hits, and a stellar feature in the Wall Street Journal or the New York Times deserves to have a longer life than the hot minute it gets post-publication. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. Our reporting has stepped up.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Sword and the Script

FEBRUARY 16, 2019

By my math on the back of a napkin, of the 6,829 martech companies listed Scott Brinker’s most recent martech landscape infographic, just 144, or 2%, are categorized under “collaboration.”. If you enjoyed this post, you might also like: New Study: Should Brands Take a Public Stand on Politics? Give our services a try. Talk to Us !

Creativity 78

Creativity Study Survey Advertising 78

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Most people find independent journalism and earned media to be the most credible source of information. Read more: What do Public Relations Salary Ranges Look Like in 2019? Click To Tweet.

Marketing 78

Marketing Publicity Survey Study 78