Business Wire

MAY 10, 2023

Is there a difference between a press release and a news release? In fact, there are several terms for different public relations communications – not just press releases. While there may be minor nuances believed to differentiate press releases and news releases, largely they are the same.

Blogging 400

Blogging Publicity Communications Education 400

HMA Public Relations

OCTOBER 7, 2021

Press releases are one of the most common materials used by PR folks. In today's post, Alison Bailin analyses the 2nd Cision State of the Press Release report and recommends what to include in your press release to see the most success.

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Axia PR

JANUARY 3, 2024

Avoid forgettable and vague headlines with these quick tips to make for a better news release. News releases enable organizations to inform the media and public about key developments within the company.

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ImPRessions - Crenshaw Communications

MARCH 27, 2024

Shortly after the video’s release, Kensington Palace posted a statement thanking the public for its response to her diagnosis and “the understanding of their request for privacy at this time.” Yes, it takes time to grapple with a public disclosure of personal health news, but two weeks is an unacceptably long time.

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Business Wire

MARCH 11, 2021

I am sure by now, you’ve noticed that everyone is talking about the value of including visuals with your news release. It gives reporters instant access to supplement what they need to cover your news and can increase the attention your story receives among readers. First, it was text only news releases.

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Business Wire

AUGUST 4, 2022

Whether announcing a new product, service, or distributing quarterly financials, your goal is to maximize the reach of your news and engagement among viewers. Business Wire's push technology places your news release in front of thousands of journalists, databases, search engines, and social channels.

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Business Wire

FEBRUARY 7, 2023

Often when writing a news release, the majority of the effort goes into the information in the body of the release. While creating text or multimedia that informs and interests the reader is important, headlines also deserve serious thought.

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Business Wire

AUGUST 4, 2020

There are many advantages of using Business Wire to distribute your press release. One of the biggest advantages is the high visibility the news releases we distribute receive within media and search spaces.

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ImPRessions - Crenshaw Communications

MARCH 18, 2022

In PR , we often draft, edit, and distribute press releases to announce news about our companies or clients. In ad tech PR, we might write releases that detail new hires, acquisitions, partnerships, or product launches. There’s no real limit to what we can write a release about, as long as it’s newsworthy. .

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Onclusive

DECEMBER 23, 2020

How can you use industry performance metrics to benefit your news releases? What should you consider when preparing your news to have the desired impact? The post Biotech and Healthcare News: Five ways to inject impact into your press releases appeared first on Onclusive.

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Onclusive

OCTOBER 16, 2020

In 2019, Onclusive and Business Wire teamed up to identify the characteristics of a winning news release. In a first-of-its kind research study, we analyzed 15,000 press releases across two dozen industries to better understand how they affect generating syndicated pick-up, social media engagement, and editorial coverage.

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Biotechnology Healthcare Social Media Study 370

Ishmael's Corner

MAY 24, 2017

In the course of digging through old client files, I came across the news release from our first press conference in New York City for client Meridian Data. In the course of digging through old client files, I came across the news release from our first press conference in New York City for client Meridian Data.

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Business Wire

JULY 13, 2023

New tech capabilities, speedier dissemination of news, and evolving social platforms all have the potential to generate visibility for your information. Multimedia has become just as important as the text of a release when it comes to conveying a clear and catchy message to the public.

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Blogging How To Instagram Video 261

Onclusive

JANUARY 31, 2020

As we shared in our last blog post, Business Wire and Onclusive recently collaborated to report results from the first-ever impact analysis of nearly 17,000 news releases on generating syndicated pick-up, editorial coverage and social media engagement. In this post, we’ll share key findings around the timing of press and IR releases.

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Business Wire

JUNE 30, 2022

And with fake news pitches blanketing media outlets around the world, catching the attention of reporters and introducing them to your organization is harder than ever before. Media outlets are understaffed, and reporters are doing more.

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ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

In the PR world, press releases are our bread and butter. They’ve been a staple of the business for decades because they serve a distinct purpose: to inform the media of news. However, in the age of the 24/7 digital news cycle, the role of the press release is up for debate — and some consider them obsolete.

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Remote PR Jobs

AUGUST 16, 2023

Two of the most common methods used to generate buzz are press releases and pitches. A press release is a formal written document that provides the necessary information to journalists and media outlets about an upcoming event or development. Both press releases and pitches have their own unique advantages in generating media coverage.

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Business Wire

JANUARY 22, 2021

For many companies, this provides exciting opportunities to enter into new markets faster than ever before. Each market has different expectations for and by media, including varying requirements for news releases, local market language considerations and more.

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Ishmael's Corner

JANUARY 9, 2017

Hyperbole wrecks a news release. Words like “breakthrough” and “revolutionary” in a new release essentially say to the journalist, “Stop reading. ” Yet, an exception occurred ten years ago when Apple distributed the news release with the Spartan headline, “Apple.more.

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Onclusive

JANUARY 27, 2020

The study reveals benchmarks for average social media and news engagement of news releases, the optimal days and times to publish a news release to maximize social engagement and earned media articles as well as best practices for boosting news release performance with multimedia.

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Onclusive

FEBRUARY 7, 2020

In this blog series, we shared information from the first ever analysis of nearly 17,000 releases conducted by Business Wire and Onclusive. In the first blog, we discussed key benchmarks for news releases and in the subsequent post we shared important information on timing for news and IR releases. . and 8:00 a.m.

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Ishmael's Corner

SEPTEMBER 27, 2016

I’ve railed about the amount of money squandered by the PR industry in the name of the news release. Thanks to the internet commoditizing news announcements, I’m guessing that the media ignores a good 95 percent of the news releases flung over the fence. Techniques For Effective Business Communications.

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Business Wire

JANUARY 11, 2021

Every day, Business Wire works with our clients to select the best distribution paths to maximize the impact of their news releases. After all, with 60 years in the news industry, we know what works, and what can be improved. Creating visuals specifically for media usage is here to stay.

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Blogging Media Report Industry 291

Prowly

MARCH 14, 2024

They’ve gone through decades of evolution, but even in 2024, press releases are an important medium for communicating news stories and making sure your client’s brand gets noticed. And the great information (and curse) is – now there are more tools than ever that allow PR pros to create and distribute press releases!

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Business Wire

MAY 25, 2021

Quotes are a common element of a press release, designed to showcase the thought process, or impact, of your big news. You want your quote to convey so much – the excitement of the news, the emotional impact of your news upon your audiences, your strong opinion on a topic. But crafting the perfect quote can be daunting.

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Blogging Report Education Publicity 244

Onclusive

MAY 10, 2021

What makes a technology news release stand out in a sea of tech news? To find out, we partnered with Business Wire to analyze, measure and explore how news releases drive earned and syndicated media, along with social media engagement. The post Technology News Releases: Can you get them noticed?

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Prowly

FEBRUARY 2, 2024

A press release can take an ordinary piece of news and amplify it to reach the right people in the right places. Most press releases follow industry standards and guidelines. Today, we’re going to show you exactly […] The post The Anatomy of a Press Release – A Guide for PR Pros appeared first on Prowly Blog.

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Onclusive

MARCH 22, 2021

Onclusive & Business Wire Team Up to Identify Characteristics of a Winning News Release In a first-of-its-kind research study in 2020, we analyzed press releases across two dozen industries to better understand syndicated pick-up, social media engagement, and editorial coverage. The first focused on healthcare/biotech.

Technology 195

Technology Industry Healthcare Social Media 195

Onclusive

DECEMBER 12, 2019

One of the biggest questions in news distribution and investor relations is, “what is the real effect of my news release?” Onclusive, in partnership with Business Wire, the global leader in news distribution services, conducted the first comprehensive analysis to answer these key questions.

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Business Wire

JANUARY 27, 2021

Every day companies ask why they should use a newswire to distribute their news. One of the biggest decisions that communications teams must make is how to get their news in front of the right audiences. Do they write a press release? How do they send it out? Visibility. Innovation. Disclosure. Public Demand.

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Flack's Revenge

APRIL 13, 2023

Public companies, like the fictional Waystar Royco must promptly release news that is material to investors, meaning could move the stock price. OK, I’ll come right out and say it (spoiler alert), because every other blog and podcast has shared the news. But this early in the final season?

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Axia PR

MARCH 17, 2024

News releases are an important tool for businesses to communicate their news to the public while increasing visibility and credibility and driving traffic and leads. However, one of the challenges of news release distribution is getting the release in front of the right audience.

Technology 71

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ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. Most PR specialists will have an active Twitter and several news sites open as they work to check for news opportunities. Nearly 20 million people listen to podcasts on a daily basis, and there are some great ones that cover PR news and trends.

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Onclusive

SEPTEMBER 16, 2019

Today, I am pleased to announce that Onclusive has been selected by Business Wire, the global leader in news release distribution, to power a new reporting application which measures the effect of Business Wire press releases. Onclusive maintains the largest media database in the world. Warm Regards, Dan Beltramo.

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PR Fuel

MARCH 9, 2024

In the modern digital era, press releases are still an essential tool for businesses to communicate important news and updates to the media, customers, and stakeholders. As much as 1 out of 4 businesses publish more than 10 press releases each.

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Tools Communications Media 105

Prowly

APRIL 19, 2022

The humble press release is one of the oldest and most effective weapons in the PR arsenal. It’s a clear, concise way to get news into the hands of journalists, and with it, you can form media relationships and change minds. Somehow, though, irrelevant pitches and bad press releases are still among the most common […].

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ImPRessions - Crenshaw Communications

JANUARY 27, 2022

Instead of the CEO saying he’s ‘excited’ about the new deal or product, it’s better to describe what positive changes it will bring. Similarly, in press releases, PR teams often highlight an offering as ‘unique’,‘one of a kind’, or ‘groundbreaking.’ PR agency teams , especially those in tech PR, LOVE to speak in jargon.

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