Remove how-to-write-press-release-headlines-that-people-read
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10 Knock-Their-Socks-Off Press Release Headline Writing Tips

Cision

When it comes to getting more people to read your press release, nothing does the job better than a well-written headline. After all, it’s the first thing people see, and if it sucks, they won’t click it to read your release. Write as if it Were a Front Page Article. Use Active Voice.

Writing 258
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What Your Press Release Analytics Are Really Telling You About Your PR

Cision

I find that a lot of business owners have a skewed idea about what a press release can do for them. They either think that by publishing it, top-tier journalists will see it and instantly want to write about them. Or that once it’s published, millions of people will then buy their products. How can you do that?

Analytics 260
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Your Press Release is Your Story

Cision

” The same can be said for a press release. A press release isn’t a tweet, a newsbite or factoid. It’s a press release. Here is how you can tell it: Love Your Headline. That means that most people seem to share and retweet news based on the headline alone.

Writing 229
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Best practices for building a perfect pitch

Onclusive

Ultimately, understanding your readers will help both you and the media to deliver the content people want to consume. Ultimately, understanding your readers will help both you and the media to deliver the content people want to consume. Provide an introduction that compels them to read more. Why should they pay attention?

Pitching 195
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4 Press Release Samples for a Product Launch

PR Fuel

Press releases are published, on average, between 500 and 1,000 times per day on newswire services. Most of the time, local and national outlets will simply ignore most of these releases. Writing a great press release can be complicated though, and most media professionals start out by using press release samples.

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Headline Writing: Our Best Tips and Tricks for Effective PR Headlines

PR Fuel

It might be the shortest sentence in your entire press release, but your headline is undoubtedly one of the most important. In fact, some might say that it’s more important than the actual press release itself. Yet only 2 out of 10 will click through to read the rest if the headline catches their attention.

Writing 104
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The Most Common Press Release Mistakes (and How to Fix Them)

PR Fuel

Press releases have many benefits, including offering the opportunity for your company to control your story, improve your SEO, give your social media boost, and display your expertise. Press releases are an excellent tool for both your marketing and public relations. Writing Boring Headlines.

How To 105