Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 127

Leadership B2B Study Survey 127

The Hoyt Organization

JANUARY 25, 2024

With such rapid market growth comes increased competition, making it crucial for cannabis businesses to have an effective brand strategy. A brand strategy is a long-term plan that outlines specific goals and objectives for a brand and how they will be achieved. 5 Best Practices For Your Cannabis Business’s Brand Strategy 1.

Strategy 102

Strategy Brand Branding SEO 102

NewsWhip

JANUARY 20, 2023

With increasing uncertainty about its future we’ve had a number of publishers and NGO’s reach out to see how NewsWhip could be an alternative. This gives you a real-time view into how the public and media are reacting to content and stories. We do it within minutes, others take hours.

Reddit 88

Reddit Viral Web Trends 88

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Securing earned media is still the highest priority for most public relations professionals. Wait, what is earned media?

Media 97

Media Nonprofit Pitching Analytics 97

Cision

JUNE 8, 2017

Pitching is an integral part of the PR process and communicators are always looking for ways to build meaningful media relationships for themselves and their clients. It’s important that communicators meet the needs of both their clients, who are looking for coverage, and those in the media who want to receive the right kind of content.

Pitching 225

Pitching Print Conference Local 225

Cision

JULY 11, 2017

A strong media monitoring strategy is essential to any effective PR program. The first step is choosing the right monitoring software, and it’s important to consider which features will be most crucial to your organization’s needs. Do you need to track social media mentions, online influencers, and hashtags?

How To 265

How To Media Software Agriculture 265

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. There is no order of merit to the predictions below, I’ve merely listed them in the order in which they were received. Blogger outreach gets personal. Video gets even bigger.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. The list is broken down by task.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. The list is broken down by task.

Digital PR 62

Digital PR Tools Google Pitching 62

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. This is especially challenging with the increasingly fragmented media ecosystem, but Burrelles can help !

Pitching 94

Pitching Print Measurement Report 94

Buzzstream

FEBRUARY 9, 2024

Press releases are one of the most impactful tools in a PR toolbox, but how you approach them can mean the difference between great coverage and a waste of time and money. A press release is an official statement or proclamation announcing news that provides relevant information to the media. Absolutely!

Examples 62

Examples Product Launch Data Report 62

NewsWhip

FEBRUARY 23, 2023

It can be difficult for brands to know what to do with real-time media monitoring data even when they have it. Internal processes can often be far from real-time themselves, and it’s crucial to have the structure in place to match the speed of the data you have in order to feel its full benefit.

Crisis 78

Crisis Data Reddit Analytics 78

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” From Facebook to Starbucks, no brand is safe from a communications crisis. How and when your brand responds to the press is crucial to saving your brand’s reputation. How crisis communications has changed.

Crisis 186

Crisis How To Brand Branding 186

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Ultimately, Technology PR plays a crucial role in shaping perceptions and fostering trust in the fast-paced and competitive tech industry. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 20, 2022

Advice is a form of nostalgia: dispensing it is a way of fishing the past from the disposal, wiping it off, painting over the ugly parts, and recycling it for more than it’s worth.”. ~ There are so many thoughtful contributions – from people working on both the in-house and agency sides. Baz Luhrmann, The Sunscreen Song, 1998.

Marketing 187

Marketing Content Marketing Data Social Media 187

Buzzstream

DECEMBER 28, 2023

With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Here are my go-to tools for blogger outreach and some tips on how to use them effectively. You can even sync up your Hunter.io account to help find even more contact info. Pricing: Free trial. $29/mo

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Here are my go-to tools for blogger outreach and some tips on how to use them effectively. You can even sync up your Hunter.io account to help find even more contact info. Pricing: Free trial. $29/mo

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. Here are my go-to tools for blogger outreach and some tips on how to use them effectively. You can even sync up your Hunter.io account to help find even more contact info. Pricing: Free trial. $29/mo

Tools 62

Tools Blogging Pitching Google 62

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. However, they can completely transform the success of your campaigns and add value to the quality of work that is being produced. Finding inspiration for ideation can be incredibly tricky.

Digital PR 161

Digital PR Tools Pitching Film 161

Solo PR Pro

OCTOBER 19, 2021

As we continue through Q4, now is the perfect time to start wrapping up your annual to-dos and start thinking ahead to a brand new year. 5 tasks to check off your list before the end of the year. 5 tasks to check off your list before the end of the year. Double check your finances. Order client gifts.

Energy 104

Energy Retail Report Analytics 104

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Buzzstream

FEBRUARY 15, 2024

As brands constantly ask how many links they need to build , the question should be, how many quality links do I need to build? And value comes from quality. A quality link is a mid to high-authority link relevant to your business. In this post, we are talking about link quality from an SEO perspective.

How To 71

How To SEO Google Examples 71

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. To get an estimate of how many releases they receive daily, I reached out to two journalists that I previously worked with at OK!

Pitching 164

Pitching Writing Digital PR How To 164

PR 20/20

MAY 9, 2023

A purposeful marketing strategy unites the various segments in your organization for ultimate member engagement. It creates a lean, effective outreach mechanism to attract new members from every target audience. A CRM That’s Customizable for Your Needs It all starts with a central database. And best of all, it’s attainable.

Strategy 81

Strategy Marketing Tools Report 81

Buzzstream

DECEMBER 20, 2023

Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list. Then, you can reach out to these sites and suggest they replace the dead links with live links to relevant content on your site.

Tools 71

Tools SEO Analysis Google 71

Shift Communications

FEBRUARY 20, 2019

While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? Why is this important and how does it impact the bottom line? The current media landscape lends itself to lucrative opportunities on a global scale. Trends on Social Media. Google Trends.

Trends 142

Trends Industry Wikipedia How To 142

Buzzstream

FEBRUARY 3, 2021

We’ll explore why it’s so important and how much of a difference it can make to clients, what makes a successful campaign and what changes we can expect to see this year. Gaining referral traffic for your site. Building awareness of your brand/products/services and boosting your credibility.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

DECEMBER 5, 2019

Success in link building and digital PR comes from personalization. . The research that goes into appealing to a journalist is meticulous, and you have to remember that each section of a pitch can be customized; in fact, it’s a crucial part of the outreach process. . So, it’s important to stay vigilant. Question #1: What am I pitching?

Pitching 87

Pitching Examples Social Media Trends 87

Buzzstream

DECEMBER 20, 2023

Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list. Then, you can reach out to these sites and suggest they replace the dead links with live links to relevant content on your site.

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Ahrefs – Finding Content With Broken Links Ahrefs is an incredibly powerful link building tool; you’ll see it a few times on this list as well as on our digital PR tools list. Then, you can reach out to these sites and suggest they replace the dead links with live links to relevant content on your site.

Tools 62

Tools SEO Analysis Google 62

Doctor Spin

NOVEMBER 16, 2023

Still, I’m amazed almost daily at how otherwise accomplished individuals can think wrong so frequently. Still, I’m amazed almost daily at how otherwise accomplished individuals can think wrong so frequently. Your genetics are what they are—for better or worse. Is there a way to practice clear thinking? What’s going on here?

eBook 52

eBook Analysis System Data 52

Buzzstream

JUNE 30, 2021

As one of the only chances you have of getting your campaign seen by a journalist, subject lines are arguably the most important part of a pitch. While there isn’t a one-size-fits-all approach, given the diversity of campaigns, multiple factors go into making your subject line interesting and enticing to journalists.

Writing 71

Writing Pitching Study Data 71

Solo PR Pro

JANUARY 17, 2023

There's truly no better time to become a solo PR professional — and the data backs it up. If you're considering leaving a traditional agency or in-house communications gig to go out on your own, you probably have a lot on your mind. How do you know if you're ready? Is becoming a solo PR pro the right move for you?

Agency 108

Agency Travel Groups Community 108

Prohibition

FEBRUARY 14, 2023

It involves developing relationships with tech journalists, bloggers and influencers , as well as leveraging online channels like social media, blogs and other digital platforms. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

PR Fuel

DECEMBER 14, 2020

Press releases are the backbone of your marketing efforts. They’re your first chance to showcase your company’s services or products to your intended audience- it’s imperative that you get it right. However, knowing how to implement SEO tricks online is not always intuitive. Know Your Angle.

SEO 105

SEO Engineering Google Writing 105

Doctor Spin

NOVEMBER 17, 2023

Here’s a list of my favourite mental models: The Iron Prescription —This mental model suggests that sometimes, the most challenging actions or decisions yield the best long-term results. In many situations, seeking precision can lead to errors if the underlying assumptions or data are flawed.

How To 52

How To eBook Wikipedia Viral 52

Burrelles Fresh Ideas

JULY 17, 2023

Add to that the onslaught of news and other content coming in through your news apps, email newsletters, social media streams, your work and personal email communications, and RSS reader — and you have fatigue from information overload! Imagine how journalists and bloggers must feel. What is information overload?

Pitching 53

Pitching Media Media Relations Writing 53