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The 13 Most Popular Blog posts on Sword and the Script in 2022

Sword and the Script

Here’s how the numbers on this blog have added up in 2022: Total blog posts: 46 – down from 51 last year ; Average length: 866 words; Shortest post: 306 words ; Longest post: 2,486 words ; Total words published: 39,852; Unique visitors: 236,756; and. Spending on PR Software Growing Again, Study Finds [PR Tech Sum]. billion in 2021.

Blogging 153
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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. PR and communications predictions. It’s a different approach for those that live and die by long-term planning, but it’s a must-needed approach to be relevant to your key audiences in 2021 and beyond.

Marketing 167
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The Top 10 PR Disasters in 2021

Prohibition

2021 has almost come to a close and in all honesty, we are still trying to process 2020… It’s been a year full of some amazing PR stories and campaigns and also some that didn’t quite hit the mark. — Melissa Fulcher (@mkfulcher) June 28, 2021. — Aldi Stores UK (@AldiUK) April 16, 2021. FreeCuthbert.

Crisis 146
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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81
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The Reputation Shaper B-R-A-I-N in 2021

PR in High Definition

Having recently reflected on how comms professionals and marketers have had to adapt with Just Marketing in May last year, our thoughts are already in need of a serious update. Entering this new year, not only have we made changes , but the whole world has changed yet again. Normal – but not as we know it.

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Edelman Trust Barometer data: More CEOs should be active on social media

Communications Conversations

While the continued loss of trust in government, NGOs and media is definitely concerning–and not great for communicators. The rise in trust for “my local employer” and “my employer’s CEO” could result in huge wins for your organization in 2021–with the right steps. Table stakes for 2021.

Data 88
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For Sensitive Subject of Job Losses, CEOs Need Sound PR Counsel

PRSay

Dating to the 1800s, the term “layoff” meant a company or business had to shrink, so hourly workers saw their employment and pay suspended until business picked up again and they were called back to work. Job cuts are frequently necessary when a business has changed and its customers have dried up. People were shocked then.