PR 20/20

JULY 12, 2022

Use free tools like Google Search Console and Google Keyword Planner to determine which keywords are driving people to your website. While blog posts are a reliable way to present yourself as an industry thought leader, they’re also a way to drive readers to your website through optimized keywords.

Company 85

Company Marketing Small Business Google 85

PRSay

FEBRUARY 23, 2022

But they can use free analytics tools such as Google Search Console. And as the definition of communications broadens to include paid and owned as well as earned and shared media, PR teams are now responsible for monitoring their website traffic. Quantitative measurements might count media clips or social media activity.

LinkedIn 124

LinkedIn Strategy Measurement Analytics 124

PR 20/20

JUNE 27, 2023

Tools like HubSpot, Google Search Console , and Google Analytics 4 can provide you with impactful data related to member and prospect behavior, pain points, and interests. Personalize with Reporting Using reporting for personalization efforts in marketing can help you leverage data to make strategic, informed decisions.

Tools 71

Tools Analytics Report Google 71

PR 20/20

JANUARY 23, 2023

Not performing well in search Organic search—or the unpaid results that appear on a search engine results page (SERP) —is king for your business. It’s essentially a free way to “beat” competitors on Google…and who doesn’t want a qualified prospect to see their business first ? Commit to a frequent publishing schedule.

Mobile 72

Mobile Case Study Google SEO 72

Prohibition

JANUARY 4, 2023

By integrating your other marketing channels into your campaign, you’re able to position your brand as not only to your target audiences, but to search engines – as part of Google’s E.A.T ranking components.

Digital PR 62

Digital PR Strategy How To Marketing 62

Sword and the Script

FEBRUARY 18, 2020

Those that advocate removing dates from content, tend to say they do this to improve the traffic they earn from organic search. Aside from a few narrow experiments, I haven’t seen any thorough studies examining the effects of datelines on search traffic. To that end, my own modest search experiments suggest the opposite.

Blogging 117

Blogging Survey Google Engineering 117

Stephen Waddington

SEPTEMBER 26, 2018

In the PR market either platforms such as Facebook and Google provide tools for free because they want to lock you into their services or software vendors provide a tiered service ranging from freemium to a full capability. Focus investment on the range of media you want to monitor, volume of content to search and the speed you want results.

Tools 117

Tools How To Google Analytics 117

PR 20/20

JANUARY 6, 2023

Practice search engine optimization. Search engine optimization, or SEO, is the practice of capitalizing on keywords to drive users to your website. Some include: Google Search Console. You can also add these keywords to your existing website content to help boost its search engine ranking.

Engineering 86

Engineering SEO How To Resources 86

The Resolution Blog

MAY 24, 2017

We used free tool Google Trends to analyse awareness of the brand and when compared to a more generic but related search term such as HR Software Search patterns here have been used as a proxy for brand awareness. Launched in January 2016, the brand had one fundamental problem — low awareness. Were there any stand-out metrics?

Measurement 136

Measurement B2B Google Financial 136

Stephen Waddington

DECEMBER 18, 2019

Google Data Studio is a good place to start. Shift to Google Data Studio If you’re reporting exclusively relies on Google Analytics, then build and share dashboards within it. However, if you’re pulling in data from multiple sources, then Google Data Studio is a better option.

Data 78

Data Report Google Measurement 78

Critical Mention

NOVEMBER 29, 2018

Google Data Studio adoption. Anytime Google does…well…anything, marketers take notice. That is certainly true of the company’s rollout of Google Marketing Platform in 2018. Greater drill down on marketing ROI.

Analytics 105

Analytics Data Trends Marketing 105

Shift Communications

SEPTEMBER 18, 2017

Example: Matching Search Intent to PR. Suppose we looked at a very common data source: search engine data. Using services like Google AdWords™, Google Search Console™, Google Analytics™, or even Google Trends™, we’ll find clean, compatible, well-chosen audience intent data to predict customer behavior.

Analytics 132

Analytics Data-Driven PR Data Software 132

Sword and the Script

MARCH 4, 2017

I made three marketing predictions for 2017 but if I could go back in time, I might add a fourth: The decline in traffic from organic social media will renew interest in SEO and organic search. Search engines like Google don’t have the same problem with the content deluge that social networks do.

SEO 60

SEO Google Engineering Social Media 60

Shift Communications

DECEMBER 16, 2015

In between those times where you use Google Analytics to do reporting, there is plenty of maintenance to do to ensure that the data that you rely on to make decisions is accurate and will lead to the best decisions. Connecting Google Search Console. Social Media Configuration. It’s super easy to do. Chel Wolverton.

Analytics 60

Analytics Google Data Engineering 60

Shift Communications

MARCH 12, 2018

The Most Important Metric in PR Today is Branded Non-Negative Search. Branded non-negative search is the most important metric in public relations today. If you had to measure only one thing (you don’t), measuring branded non-negative search would be it. What is branded non-negative search? What should we look for?

Measurement 107

Measurement SEO Policies Reputation 107

PR 20/20

APRIL 14, 2020

Both options easily integrate with dozens of apps that you usually leverage (think Google Search Console, HotJar, Wistia, Canva, and many more) so you don’t have to worry about plugins. Depending on size and need, the Hub comes in two tiers: Professional and Enterprise.

Enterprise 115

Enterprise Web Software SEO 115

Stephen Waddington

AUGUST 20, 2018

. #3 Internet services: Google and social media top Google sites were visited by 41.9 YouTube was the most popular platform (40m), followed by Google Search (37m), Google Maps (25m) and Gmail (23m). Facebook (including Instagram, WhatsApp) was the second most-visited platform, closely behind Google with 40.2

Report 60

Report Radio Media Mobile 60

PR 20/20

JUNE 14, 2021

Google Ads. Google Analytics. Google Search Console. Google Analytics Website Traffic. Google Ads. Databox automatically can pull more than 150 different metrics from your HubSpot account, allowing you to build out a dashboard that truly fits your needs. But Databox doesn’t stop there. Facebook Ads.

Report 81

Report Data SEO Analytics 81

Shift Communications

AUGUST 8, 2016

Recently, Google announced a seemingly minor feature: any Google user could access a new Google Analytics™ Demo Account. The new Google Analytics Demo Account contains live, real information from Google’s eCommerce merchandise store. The Google Analytics Demo Account solves these problems for us.

Analytics 0

Analytics Google Data-Driven PR Training 0

Solo PR Pro

FEBRUARY 26, 2019

Do thoughts of how to use search engine optimization (SEO) make your head spin? These days SEO is based on creating content that provides a good user experience, not for the explicit search result. Search Engine Results Page – the results provided by a search engine following a query. What Is Google Looking For?

Engineering 45

Engineering SEO Google Web 45

Shift Communications

SEPTEMBER 25, 2015

Today, we discuss search aspects. One of the first things we think of when we hear the term ‘SEO’ is, well, search. So it’s no surprise that a key part of an SEO audit is taking a deeper look at search aspects – including your traffic and how people are finding you. Search Queries & Keywords.

SEO 60

SEO eBook Analytics Google 60

Sword and the Script

NOVEMBER 28, 2017

I can’t update every post, so two intelligent approaches are to use the Search Console (by Google) and analytics. The Search Console is something you should be checking at least annually. It shows you how the search engine views and indexes your site.

Study 78

Study B2B Marketing Survey 78

PR 20/20

JUNE 14, 2021

Google Ads. Google Analytics. Google Search Console. Google Analytics Website Traffic. Google Ads. Databox automatically can pull more than 150 different metrics from your HubSpot account, allowing you to build out a dashboard that truly fits your needs. But Databox doesn’t stop there. Facebook Ads.

Report 52

Report Data SEO Analytics 52

PR 20/20

JUNE 27, 2017

If you don’t have access to these tools, pull this data from Search Console. For each keyword, also document, if possible: Search volume. Let’s start with your non-branded keywords ranking within the top three spots and have relatively high clicks and search volumes (or impressions). (If Click-through rate. Impressions.

SEO 60

SEO Engineering Blogging Infographics 60

Mindful Marketing

NOVEMBER 16, 2018

The store also contains some high-tech advancements to ease ordering, such as “digital notepads and a console with two-way keyboards for back-and-forth typed conversations.” Deaf baristas wear “ASL aprons embroidered by a Deaf supplier,” while those who can hear sport “I Sign” pins.

Education 50

Education Retail Sports Groups 50

PR 20/20

JULY 12, 2016

Here’s how to find inspiration: If you have access to search console, take a look at what your site is already potentially ranking for under search analytics. This will show you search queries that led to clicks to your site. Search your topic on Google and take a look at some of the top page results.

SEO 40

SEO Blogging Web Writing 40

PR 20/20

DECEMBER 10, 2019

Common choices are Google Analytics, marketing automation tools (e.g. The first is from HubSpot and the second from Google Analytics. Here are some filters to consider for your marketing technologies: Filter out internal IP addresses (Google “What is my IP address?”). Google Analytics needs some of them (e.g. Salesforce).

Report 52

Report How To Marketing Analytics 52