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How to Write a Media Pitch (That Will Get Coverage)

Buzzstream

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include. Or are you struggling to figure out how best to structure your pitch? What is a Media Pitch?

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How to Develop Good Social Listening Techniques

PR for Anyone

When you can pitch yourself as an expert on a topic that is trending online. ” Give the media shareable content by using what is already trending somewhere online and make sure you include that in your pitch as well. You could even add that in your pitch when you send it in that “Hey, this is buzzing online. PR FOR ANYONE.

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Terms You Overhear During A PR Internship

ImPRessions - Crenshaw Communications

Once we secure the right person to cover the story, we don’t pitch it to anyone else until it runs as an exclusive. Another thing I hear a lot on client calls in regards to pitching is how our team will “go wide”. Because when you think about it, pitching is a bit like fishing. Get Sarah McLachlan to film a PSA!

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Newsjacking Idea

PR for Anyone

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals.

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How Pioneers in Skirts Ran a Successful Kickstarter Campaign…and Beyond!

Deirdre Breakenridge

A documentary film depends on individuals, foundations and businesses to help fund it – and the process of applying and appealing is always ongoing. Knowing that Kickstarters are also important for getting more eyes on the film itself, I did my best to help increase awareness of, and drive excitement for, the film and its Kickstarter.

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Meet the Media: Molly Boigon, Tech and Innovation Reporter at Automotive News

Bianchi Biz Blog

I have been writing about vehicle infotainment centers and connectivity. I had a great time filming a piece with our video team in which we charged an EV at a regional supermarket and bought the ingredients for a Boston Cooler, an ice cream float that is famous in Detroit. What advice do you have for PR people that want to pitch you?

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Starting a career in PR, why it’s so much more than press releases and media pitching

Prohibition

Without exposure to this industry, it is easy to assume that a PR fledging, like myself, devotes their time to traditional and tangible tasks such as drafting press releases and pitching them to the media. Of course, writing press releases and pitching stories to media outlets is an important part of any PR role.