Buzzstream

NOVEMBER 10, 2020

Get weekly exclusives (find a celebrity, conduct the interview etc.). So when writing your pitches, avoid including too much fluff or making them dig for the main story. “The The New York Times article example below highlights the simplicity and clarity of its writing style. looks in her BrightonSEO 2020 talk, below, too.

Pitching 164

Pitching Writing Digital PR How To 164

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2017

It’s hard to overstate the importance of quality media-interview preparation to a successful public relations program. But there are some more nuanced tips for preparing for media interviews. Exercise control during the interview. Prepare your spokesperson for different kinds of reporters.

Media Training 282

Media Training Training Media Interviews 282

PRSay

JUNE 7, 2023

Yet the presence of deep fakes and phony AI-generated interviews requires that journalists must diligently fact-check AI-generated content or research. Usage continues to grow, as 74% media pros have “worked, or experimented with ChatGPT or other generative AI for work,” and some 78% have used AI “to write at least one sentence in a story.”

Journalism 128

Journalism Public Affairs Ethics Technology 128

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Write down what your domain authority is, which is listed in the left-hand side of the box, right underneath your website’s URL.

Exercises 198

Exercises Google Writing Blogging 198

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. It also provides opportunity for those just starting out in the business to flex their writing muscles.

SEO 200

SEO Pitching Agency Exercises 200

ImPRessions - Crenshaw Communications

JANUARY 18, 2018

Instead, package what can be announced in a way that is positive and relevant and offer any other “pluses” like exclusive interviews with the CEO or sneak previews of a product. If it’s in writing, you have to be able to stand behind it. This goes for business writing as well as media pitching.

Pitching 136

Pitching Writing Journalism Guidelines 136

Contently - Strategy

OCTOBER 9, 2019

This summer, as part of a Contently innovation workshop, I decided to devote two days a week for conducting empathy interviews with clients and prospects. To be honest, I worried that the exercise would be redundant—I’d worked with dozens of clients as a content strategist and interviewed dozens more for our blog over the years.

Marketing 82

Marketing How To B2B Exercises 82

5W PR

JULY 15, 2020

Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable).

How To 176

How To Media Guidelines Pitching 176

ImPRessions - Crenshaw Communications

MAY 4, 2017

How hard is it to write some short articles on a subject you know well? Understanding what the decision-makers want before you begin writing is a major timesaver. Write for the audience. Because every industry has its own language and terminology, to write like an insider may require the inclusion of certain terms.

B2B 136

B2B Guidelines Writing Pitching 136

PRSay

OCTOBER 28, 2020

What transpired four years ago was the catalyst for her to research and write the book “How to Lose the Information War,” which travels to the front lines of this conflict in Central and Eastern Europe, and interviews the people who have been in this battle much longer than the United States. That’s where you come in.

Government 130

Government Conference Education Exercises 130

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

This brain exercise is touted as “a foolproof way to come up with new solutions and original ideas.” Better Writing Blogs. How does Media Shift , a blog billed as “telling stories of how the shifting media landscape is changing the way we get our news and information” help PR teams write better?

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Another way to plan for the coming year is to prioritize certain PR-driven initiatives or tactics and write the budget around those key elements. Interview up and down the organization to see what innovative things may be afoot, and what’s worth talking about. Do a deep dive into internal resources. .

Exercises 136

Exercises Comparison Internal International 136

Contently - Strategy

APRIL 6, 2023

This can include exercises like conducting surveys, social listening, analyzing win/loss data, and interviewing customers. Customer Interviews Interviews are a more qualitative method of gathering data about your customers. Some of the most effective methods to gain those insights include the following.

Survey 99

Survey Data Interviews Reddit 99

PR Job Coach

FEBRUARY 24, 2014

Have the people with whom you interviewed demonstrated leadership to you. At the same time, have those with whom you interviewed struck you as being open and accepting? Do you get a sense of team from your interview experience and from what others outside the organization say or write? Leadership. Collaboration.

How To 185

How To Leadership Interviews Google 185

Sword and the Script

AUGUST 14, 2018

10 Fundamentals for Successful B2B Media Interviews. No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video.

Survey 101

Survey Report Media B2B 101

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2017

For example, when working with the young co-founder of a medical device start-up, we leveraged his “boyish charm” as the youngest person in any room to great effect in interviews with business press. Consider professional media training – you don’t want to go into an interview and have this happen.

Interviews 120

Interviews Conference Exercises Media Training 120

Cision

APRIL 28, 2015

Rather than give you five content marketing “secrets” like write with passion or understand your audience (which aren’t really secrets at all, but are common sense ideas everyone should already follow), here are five ways you can improve the quality of your content marketing, regardless of what kind of content it is.

Content Marketing 120

Content Marketing Marketing Engineering Film 120

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

We always want to improve the intern experience, so we interviewed some of our best and brightest and we’re already using the following takeaways to enhance next summer’s program. The experience gained by collaborating and exercising creative and strategic muscles was important for the interns and the work product was useful.

Internal 120

Internal International Exercises Ethics 120

Cision

JANUARY 28, 2016

In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. Every day I’m researching, writing and communicating with people – much the same way I did as a reporter. And there is a lot of writing in PR.

Journalism 120

Journalism Newspapers Writing Report 120

Sword and the Script

JUNE 26, 2018

Whereas second screen devices distract from television shows or even conversations, listening is one of the few consumption activities we can do while engaged in another: commuting, exercising or doing chores. Many podcasts interview authors, but Roger Dooley tends to find authors that are generally more cerebral – literally and figuratively.

Marketing 84

Marketing B2B Interviews Content Marketing 84

Contently - Strategy

JANUARY 26, 2023

In contrast, the President of FedEx in Asia Pacific, Middle East and Africa, Kawal Preet, speaks to a business audience about the big tech trends shaping tomorrow’s supply chain in a third-party interview. Will they be writing their own articles, for example, or will you need a freelance team? Define your goals and KPIs.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Solo PR Pro

MARCH 5, 2019

The purpose of the exercise is to improve the outcome of an initiative or campaign. When we speak or write to a particular person—even a fictional one—it can better focus the message or communication which in turn can create better results. Creating personas, therefore, might seem like a “been there, done that” exercise.

Exercises 45

Exercises Writing Interviews Pitching 45

PRSay

AUGUST 30, 2022

Tonal, a competitor to exercise-equipment company Peloton, used an internal memo to announce job losses at the company. Offer resources to help employees write resumes, search job postings and brush up on their interviewing skills. He explained that Ford had to cut costs so it could transition to electric vehicles.

Employee 86

Employee Real Estate Video Internal 86

The Proactive Report

JUNE 17, 2018

1. Do your homework: Find out what is currently available on your topic, what angles have already been covered, and where you can fill a need or write about a new angle. An interview with her posted on the page raised this content from blah to important, and health bloggers and the mainstream media took notice.

B2C 157

B2C Study Exercises Sports 157

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

One exercise is to probe any innovative or provocative point of view, ideas that advance an industry or flip some previously held notions, or offer predictions for the future. The goal would be to gain some traction on each of the four. It also gives back. Never rest on past accomplishments.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Bianchi Biz Blog

JANUARY 10, 2022

I might write about a local company or service I never knew existed, and the next day might be an enterprise piece about electric vehicles or the steel industry. Exercising, often reading newspapers and satire, playing guitar and curating my Spotify playlists. As a business reporter, I find great enjoyment in learning new things.

Meeting 74

Meeting Report Automotive Media 74

Cision

JULY 29, 2015

They’re listening to you while they exercise or drive to work. You can develop a “brand voice” for your writing, but think about how important someone’s speaking voice is: you instantly recognize a person’s voice when they call. If you choose an interview format, be aware that it’s not a short-cut—interviews require preparation!

Interviews 120

Interviews Comparison Video Exercises 120

Cision

AUGUST 16, 2016

In this interview, Erik discusses moving from one media world to the next. I could write a book on this topic. Make sure all of your ducks are in a row and express that all potential interview subjects are immediately available and you have photos and video ready to send. Mass mailings = your news release getting deleted.

Television 120

Television Pitching Journalism Interviews 120

The Hoffman Agency

AUGUST 21, 2019

We started by interviewing our family members, as if they were clients being questioned in a sourcing session, to see what they knew about what we do. Account Coordinator – reads, writes and researches stuff she doesn’t understand.” – Alle Cacchione, sister of Account Coordinator Kiana Cacchione. “Yes

Storytelling 31

Storytelling Technology Publicity Exercises 31

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree.

Crisis 0

Crisis Reputation Study Trends 0

Landis PR

JANUARY 18, 2023

Polly Ikonen : So, there’s writing a blog post, and then there’s writing a blog post anyone would want to read. A terrific foundational exercise for a 15-year-old. Yet it’s an interview dodge worthy of a real-life PR pro. Read on for our initial thoughts! Rinse and repeat. See what I did there?

Education 52

Education Training Technology Journalism 52

MaccaPR

FEBRUARY 2, 2017

Our staff is thrilled: Reporters like to write for a shiny, glossy package that lets you create a cover story in a different way. With magazines, you can relax readers into the story and exercise your muscles of narrative storytelling.

Print 48

Print Newspapers Interviews Journalism 48

Mark My Words

MARCH 9, 2021

Looking at the headlines after last night’s interview, Meghan and Harry are currently the most famous couple on the planet right now,” says James Herring, CEO of branding consultancy Taylor Herring, whose clients have included the BBC and Disney. In the US, just be famous, wear some labels, do some interviews, we’ll be so happy to have you.

Interviews 60

Interviews Pinterest Privacy Film 60

Sword and the Script

APRIL 16, 2019

The exercise of getting a release through reviews and approvals can take longer than does the process of writing one. I may also consider an Off Script Q&A interview , but probably no more than a couple per year. Financial transactions such as a round of funding or M&A.

Survey 71

Survey Technology Corporate Financial 71

Sword and the Script

JANUARY 14, 2017

Messaging ought to be an exhausting mental exercise – and one that needs refreshing from time-to-time. He writes: “The top two methods through which journalists prefer to receive breaking news have remained unchanged for the past three years. Cassidy writes: “A study by Hubspot and Outbrain offers data about what’s working now.

B2B 60

B2B Pitching Survey Study 60

Karen Freberg

MARCH 2, 2018

My second book this year with Emily Kinsky and Amber Hutchins was with TopHat on digital writing. How I decided to write a textbook. Little did you know you were going to write an entire BOOK by yourself along with teaching responsibilities, research projects, and conference presentations. You need to write the book.

Social Media 40

Social Media Exercises Resources Writing 40

Presspage

MAY 6, 2017

And we had to both act out and write down what we would do in our role. I had to write a press release in three minutes, and also a series of tweets and website updates. All members of the PR team were also given extensive training, including press interviews, social media, and PressPage.

Crisis 92

Crisis Crisis Management Crisis Communications Training 92