5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable).

How To 176

How To Media Guidelines Pitching 176

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Write down what your domain authority is, which is listed in the left-hand side of the box, right underneath your website’s URL.

Exercises 198

Exercises Google Writing Blogging 198

ImPRessions - Crenshaw Communications

MAY 4, 2017

How hard is it to write some short articles on a subject you know well? Understanding what the decision-makers want before you begin writing is a major timesaver. Many prefer to receive a pitch and an outline first, though some will look at a completed article right off the bat. Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

Sword and the Script

JANUARY 14, 2017

Messaging ought to be an exhausting mental exercise – and one that needs refreshing from time-to-time. 2) Best to Pitch in the Morning says Reporter Survey. The best time of day to pitch reporters is in the morning, according to a Business Wire survey covered by the MediaPost. 3) The Downfall of Clickbait, Finally.

B2B 60

B2B Pitching Survey Study 60

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

For a better understanding of the mechanics of PR, from creating media pitches that work to delivering a well-crafted results report, no one does it better than the Cision Blog. This brain exercise is touted as “a foolproof way to come up with new solutions and original ideas.” Better Writing Blogs. The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

PRSay

OCTOBER 28, 2020

What transpired four years ago was the catalyst for her to research and write the book “How to Lose the Information War,” which travels to the front lines of this conflict in Central and Eastern Europe, and interviews the people who have been in this battle much longer than the United States. That’s where you come in.

Government 132

Government Conference Education Exercises 132

Sword and the Script

AUGUST 14, 2018

10 Fundamentals for Successful B2B Media Interviews. No one wants to write a story few people read, and many people, fortunately, or unfortunately, get their news on social media. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video.

Survey 102

Survey Report Media B2B 102

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

We always want to improve the intern experience, so we interviewed some of our best and brightest and we’re already using the following takeaways to enhance next summer’s program. The experience gained by collaborating and exercising creative and strategic muscles was important for the interns and the work product was useful.

Internal 120

Internal International Exercises Ethics 120

Cision

AUGUST 16, 2016

In this interview, Erik discusses moving from one media world to the next. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. I could write a book on this topic.

Television 120

Television Pitching Journalism Interviews 120

Bianchi Biz Blog

JANUARY 10, 2022

I might write about a local company or service I never knew existed, and the next day might be an enterprise piece about electric vehicles or the steel industry. Exercising, often reading newspapers and satire, playing guitar and curating my Spotify playlists. What advice do you have for PR people that want to pitch you?

Meeting 74

Meeting Report Automotive Media 74

Contently - Strategy

JANUARY 26, 2023

In contrast, the President of FedEx in Asia Pacific, Middle East and Africa, Kawal Preet, speaks to a business audience about the big tech trends shaping tomorrow’s supply chain in a third-party interview. Contently has a feature to solicit ideas from your freelance team called pitch requests. Define your goals and KPIs.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Cision

JANUARY 28, 2016

In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. Every day I’m researching, writing and communicating with people – much the same way I did as a reporter. And there is a lot of writing in PR.

Journalism 120

Journalism Newspapers Writing Report 120

Solo PR Pro

MARCH 5, 2019

The purpose of the exercise is to improve the outcome of an initiative or campaign. When we speak or write to a particular person—even a fictional one—it can better focus the message or communication which in turn can create better results. Creating personas, therefore, might seem like a “been there, done that” exercise.

Exercises 45

Exercises Writing Interviews Pitching 45

Sword and the Script

JUNE 26, 2018

Whereas second screen devices distract from television shows or even conversations, listening is one of the few consumption activities we can do while engaged in another: commuting, exercising or doing chores. Many podcasts interview authors, but Roger Dooley tends to find authors that are generally more cerebral – literally and figuratively.

Marketing 85

Marketing B2B Interviews Content Marketing 85

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree.

Crisis 0

Crisis Reputation Study Social Media 0

MaccaPR

FEBRUARY 2, 2017

Our staff is thrilled: Reporters like to write for a shiny, glossy package that lets you create a cover story in a different way. With magazines, you can relax readers into the story and exercise your muscles of narrative storytelling. We are always pitchable by PR people.

Print 48

Print Newspapers Interviews Journalism 48

Mark My Words

MARCH 9, 2021

Looking at the headlines after last night’s interview, Meghan and Harry are currently the most famous couple on the planet right now,” says James Herring, CEO of branding consultancy Taylor Herring, whose clients have included the BBC and Disney. In the US, just be famous, wear some labels, do some interviews, we’ll be so happy to have you.

Interviews 60

Interviews Pinterest Privacy Film 60

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. As such, we could see a change in the way journalists receive, write and publish stories inspired by video content, as they should first establish the source and legitimacy of it. There is hope, however.

Media 74

Media Viral Video Newspapers 74

Bad Pitch Blog

MAY 23, 2007

An editor at Home Channel News (think distribution channel, not TV channel) has asked the Bad Pitch Blog to voice her plea. I write from the corporate side, in-store marketing, promotions, advertising, financial results. One Size Fits All: A core pitch should change on the fly based on the person, the outlet and the day’s events.

Pitching 40

Pitching Construction Exercises Retail 40

Sword and the Script

DECEMBER 13, 2016

2) Interview your speaker before the webinar. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For example, you can interview them on topics adjacent to the focus of the webinar, or cover in-depth an aspect the speaker will only touch on during the webinar.

B2B 60

B2B Infographics Interviews eBook 60

Ethical Voices

DECEMBER 18, 2023

It’s funny because I look back at the 22-year-old me, I think the very first difficult press release I had to write was something about pricing in SAP. It was a great exercise very early in my career. Part of that was interviewing people at a metro stop and getting their takes on this. You can’t all be leaders here.

Ethics 105

Ethics Data Training Agency 105

Journalistics

APRIL 5, 2016

Is your spokesperson experienced in doing interviews for podcasts or via Periscope? These are now factors you should consider before pitching a journalist. pitch preferences and pet peeves). Wait, did that just say journalists are open to receiving pitches via social media? Tip #2: Make Your Story Mobile-Friendly.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Is your spokesperson experienced in doing interviews for podcasts or via Periscope? These are now factors you should consider before pitching a journalist. pitch preferences and pet peeves). Wait, did that just say journalists are open to receiving pitches via social media? Tip #2: Make Your Story Mobile-Friendly.

Media Relations 40

Media Relations Media Mobile Pitching 40

Sword and the Script

JANUARY 3, 2017

He has also been a marketer and accepts an occasional commission for business writing. Unfortunately, a lot of content marketing has become plain marketing as an only slightly veiled pitch. It’s like asking someone to come in and write a thought-leadership piece and then have no thoughts to offer. .

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Waxing UnLyrical

NOVEMBER 10, 2010

It helps you understand what a journalist feels like when you start receiving completely off-topic pitches. Last week on BNET, I talked about the two critical elements of the perfect media pitch ; the subject line, and the first paragraph of the email. Once you’ve been blogging for a bit, you’ll start being pitched.

Blogging 90

Blogging Facebook Twitter Writing 90

Frederik Vincx

DECEMBER 11, 2015

It is simple: participants first write their ideas without discussion on Post-it notes. Raf recently also got interviewed about this in the Wag The Dog Podcast. Writing a blog post? This exercise will give you a good understanding of where you’re investing time that you shouldn’t. For example: writing a blog post.

How To 60

How To Software System Employee 60

Contently - Strategy

MARCH 15, 2019

Marketers typically think about lobbing their pitch at prospective clients, but the same exercise could help you here. A couple simply forward me press releases and offers for interviews, and I can choose whether to bite or not. Style guide and pitch guide. In some cases, brands give full Slack privileges to freelancers.

Company 111

Company Pitching System Interviews 111