PR Fuel

MARCH 21, 2021

So you’ve been spending a ton of time writing press releases, but you haven’t been hearing back from any outlets saying they want to use your piece. Well, numerous factors influence what a journalist thinks about what you’ve written. Failing to Customize Your Press Release.

How To 105

How To Analytics Writing Guidelines 105

Onclusive

JUNE 21, 2017

But at least consider other solutions that might help you reach the same goal. In most instances, PR professionals only see about 5% of the traffic and actions their PR drives because traditional marketing attribution only tracks PR mentions when there is a link,” said Iliff. PR is no longer a linear process.

Storytelling 329

Storytelling SEO Community Engineering 329

PR Fuel

JULY 12, 2020

Communication is a skill that you can never be complacent with if you’re trying to grow your brand. In the age of social media, you might not have ever considered just how valuable something like an online press release can be. Keep Search Engine Optimization (SEO) in Mind. Build Your Content Strategy.

SEO 64

SEO Engineering Web eBook 64

PR Fuel

JANUARY 3, 2022

With search engine optimization (SEO), you can ensure your press releases reach prospective clients. Then, you can generate more brand awareness and site traffic than ever before. Otherwise, you might miss the chance to reach prospective customers online. Want to learn how to boost SEO for your releases?

SEO 52

SEO Engineering Google Consumer 52

Buzzstream

FEBRUARY 1, 2024

With email outreach, you get out what you put in. If you don’t put the time and effort to personalize your email outreach, you will most likely get little to no results. You don’t need 1,000 emails to get ten mediocre results. You could send 100 or 50 highly-targeted emails to get ten solid results.

Pitching 87

Pitching Infographics Survey Resources 87

PR Fuel

AUGUST 31, 2020

When looking for website content from a brand, about 71% of journalists look for press releases as their primary source. It’s not enough to write down everything you need to say before emailing it out to media outlets, though. Instead, it’s important to know how to write a press release properly.

Writing 70

Writing SEO Engineering Video 70

Sword and the Script

OCTOBER 25, 2022

Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Most communicators say the volume of work has grown, but so too has the variety of work.

Communications 120

Communications Crisis Internal International 120

PR Fuel

DECEMBER 21, 2021

According to research, 63% of global respondents claim press releases are the preferred method of new conveyance. Additionally, 44% of journalists agree that they trust press releases the most. They go on to add that press releases are their most trustworthy source when it comes to brand-related information.

Engineering 52

Engineering Writing Web Google 52

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You can compile these lists manually or by scouring a media database. Media databases provide detailed information about media outlets, like contact info and past coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You can compile these lists manually or by scouring a media database. Media databases provide detailed information about media outlets, like contact info and past coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

PR Fuel

JULY 19, 2020

Do you know what a newswire service is? Well, most people don’t, and in the case that you are one of those people. You’re in the right place. In this article, we will cover how a newswire relates to press release distribution, the benefits, and costs. We know they do, and here’s why.

SEO 83

SEO System Employee Policies 83

PR Fuel

NOVEMBER 24, 2020

In an age where information is distributed across the globe in as long as it takes to click a button, it’s imperative that you understand public relations. How do you get on top of the PR game? You try to convince people who are usually outside of your sphere of brand reach to buy into whatever your brand is selling.

Publicity 52

Publicity SEO Advertising Advertising 52

Newsfile

JANUARY 30, 2024

AI adoption has doubled since March of 2023, according to our newest State of AI in #PR January 2024 report AI is moving quickly & we’re here to keep you up to speed on the latest workflow trends, challenges and more. Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies.

Trends 105

Trends YouTube Video Social Media 105

PR Fuel

NOVEMBER 20, 2020

More and more companies are choosing to outsource their PR work to the experts to make sure that everything goes off without a hitch. Do you need to hire a specialist to develop a successful PR campaign from start to finish? Instead, you just need to take the time to learn a thing or two before you begin.

Radio 63

Radio Print Writing Consumer 63

Burrelles Fresh Ideas

JULY 17, 2023

Add to that the onslaught of news and other content coming in through your news apps, email newsletters, social media streams, your work and personal email communications, and RSS reader — and you have fatigue from information overload! Information overload occurs when you try to consume too much knowledge or data at once.

Pitching 53

Pitching Media Media Relations Writing 53

Beyond PR

NOVEMBER 16, 2017

Unless you’ve been living under a rock for the past decade or so, you probably already know something about the importance of search engine optimization. What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications.

SEO 75

SEO Engineering Google Writing 75

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Several times during a pitch meeting, a prospective client has asked our team, “What do you need from us to succeed?” Tell us everything. One of the more frustrating things to happen on the agency side is hearing about a big development at the last minute, with very little time to plan for the best results.

Agency 223

Agency How To Construction Advertising 223

Barokas

MAY 30, 2017

From flirting to Presidential addresses, just about everything about the way we communicate has transformed. Let’s take the press release as an example. Some People Still Request Press Releases. Press Releases Can Help a Brand’s SEO.

SEO 68

SEO Pitching Corporate Tools 68

Sword and the Script

APRIL 6, 2021

Little did we know we’d be in that place for more than a year. To that end, there’s a little bit of everything in this month’s PR Tech Sum. SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. SEMrush has had an impressive streak in the SEO space.

Media 105

Media SEO Analytics Analysis 105

PR Fuel

JUNE 26, 2020

Press releases are the secret to grabbing the media’s attention. Earned media coverage for your product or service (by sending out a press release) is often more effective than paying for advertisements. The problem is most people don’t know where to start. The problem is most people don’t know where to start.

How To 52

How To Writing Guidelines Television 52

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. However, while I was very used to doing things a particular way during my time as a Digital PR, one thing that I’ve realised is that there are so many great methods you can utilise to achieve positive results by learning from others.

Digital PR 161

Digital PR Tools Pitching Film 161

PR Fuel

OCTOBER 2, 2018

I’ve written about press release errors to avoid – below are more PR failures that are all too common : 3 Times When You Shouldn’t Write a Press Release. I want to talk about not writing press releases. If you ask me, there’s almost always a story to be told.

Writing 45

Writing SEO Report Blogging 45

Katie Paine's Measurement Blog

MAY 25, 2023

At least once a week someone in the PRSA community forum asks the group about some sort of measurement vendor. Typically, it’s, “My organization uses XYZ and they’re no longer meeting our needs and we don’t want to renew. And you have to submit to a 30-minute sales call just to find out which category you actually fit into.

Measurement 52

Measurement Communications Survey System 52

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. What is the purpose of Digital PR?

Digital PR 170

Digital PR Industry Strategy Film 170

Beyond PR

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. Companies have a story to tell, and the media needs to tell a story. Companies have a story to tell, and the media needs to tell a story.

Media 71

Media Automotive Resources Financial 71

PR Fuel

MARCH 17, 2020

Without some light shone on you, you’ll never be able to grow. The question you may be asking yourself is, how do you generate that light? How do you bring attention to your business? If that suggestion doesn’t answer any questions for you, you’re not alone. What Does PR Stand For?

Publicity 64

Publicity Small Business Advertising Advertising 64

Sword and the Script

SEPTEMBER 18, 2018

Her mother introduced her PR manager who talked to her about relationship building and the thrill of getting a big story for her company. I can’t say to a C-Suite executive that ‘you got X dollars in sales that you can use towards your P&L from this external article mention.’.

Media Relations 68

Media Relations Media Insurance Insurance 68

5W PR

MAY 18, 2018

Since the dawn of the online world, we’ve seen people interact with business marketing initiatives through everything from YouTube videos, to social media campaigns. They create experiences where users are able to interact with the brand in person and discover what they’re all about. 1. It Generates Unique Content.

Company 96

Company Marketing Social Media Analytics 96

Wildfire

AUGUST 1, 2018

So, forgive me in this blog post if I talk about the logical aspect of PR, rather than the creative, and use this as a chance to talk about measurement. The famous US merchant John Wanamaker once famously said: “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Measurement 49

Measurement Analytics Google Agency 49

Beyond PR

NOVEMBER 16, 2016

For content marketers, search engine optimization (SEO) should now be part of your regular vocabulary. Success of your website and content is very much determined by how well you follow guideline updates released by Google and other search engines. It was initially released in 2012 , and targeted webspam. Changes SEO.

Engineering 40

Engineering Google SEO Guidelines 40

Burrelles Fresh Ideas

JUNE 13, 2023

Sound PR practices are essential if you want to build connections with your target audience. This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

The Hoffman Agency

MAY 20, 2021

By now, you might be catching on to the fact that Hoffman’s values are deeply interconnected with one another. As the saying goes, “Caring is everything.” As the saying goes, “Caring is everything.” To collaborate successfully, we ought to think about the human factor, where caring is essential.

Agency 36

Agency Internal International Leadership 36

Waxing UnLyrical

JULY 3, 2013

And imagine you’re a people person (if you aren’t already). Now imagine someone asks you the classic party get-to-know-you question: “What do you do?”. And you tell them about how you like to eat ice cream and jog and take care of your dog, and you manage a company that sells lawnmowers.

Marketing 100

Marketing SEO Writing Engineering 100

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. One of them was me, Zude PR.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. However, if the community hides or unfollows a brand (you can see this in the analytics), as they are likely to do with a hard-sell, it’s virtually impossible to get them back again.

B2B 60

B2B Facebook Marketing Social Media 60

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. You own a business and want to increase sales. One that few people know about.

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JANUARY 26, 2016

What’s the best book about your job? Once I get to know a client/friend/social acquaintance/someone I get on with, it’s a question I always ask. I want to know the challenges they’re facing in their professional lives. I want to know what makes them tick. The thing to remember is you are someone.

How To 65

How To Meeting Creativity Agency 65