PRSay

FEBRUARY 27, 2018

Keeping a secret can be a form of silence that is highly ethical. I am afraid I was oblivious to that obligation last week as I boarded an Amtrak train on my way to Annapolis, Md., Two of the fundamental values of the PRSA Code of Ethics are fairness and loyalty. Silence in some cases is a legal right.

Ethics 144

Ethics Training Reputation Groups 144

Stern + Associates

FEBRUARY 16, 2024

What this says is that executives continue to see DEI as important, not just for ethical or reputational reasons but for concrete business reasons. Following these three principles is essential to protecting DEI efforts from backlash as well as bolstering your company’s reputation.

Communications 105

Communications Ethics Corporate Conference 105

5W PR

NOVEMBER 24, 2023

These biases stem from the data used to train AI models, which may inadvertently reflect existing societal biases and prejudices. Legal and ethical concerns AI bias can lead to legal and ethical challenges for organizations that use these technologies. Discrimination may lead to lawsuits and reputational damage.

Healthcare 78

Healthcare Guidelines How To Ethics 78

Wadds Inc.

APRIL 29, 2024

To navigate this developing environment, communication leaders must develop strategies to cut through the noise, build AI literacy within their teams, adapt to a changing workforce, combat misinformation, and harness the potential of physiological and behavioural data while remaining mindful of the ethical implications.

Corporate 115

Corporate Trends Communications Ethics 115

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. Activities including reputation management, crisis communications, and contextual intelligence were AI-resistant and remain human-led.

Publicity 127

Publicity Ethics Government Policies 127

Stephen Waddington

JULY 6, 2022

A body of knowledge, ethics and certification are the three foundations of a profession. Institutionalised training or a period of internship There is no requirement in public relations for a conversation from theory to practice. Training schemes in practice are limited. To build and enhance organisational reputation.

Publicity 167

Publicity Ethics Training Education 167

5W PR

MAY 22, 2023

Therefore, it is crucial for businesses and professionals in this field to establish and maintain a credible reputation among the public. A nutrition-based business could study a diet plan’s effectiveness and publish it in a reputable scientific journal. Businesses can leverage expertise and reputation by partnering with others.

Industry 88

Industry Reputation Education Training 88

Landis PR

OCTOBER 30, 2023

AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. 5 reasons why AI compliance is critical for PR pros Preserving reputation : PR pros are tasked with maintaining their brand or client’s reputation. What is AI compliance?

Privacy 64

Privacy Ethics Guidelines System 64

Wadds Inc.

NOVEMBER 11, 2023

It’s often a bit s**t, but then it reflects the sum of the data, typically website content, used to train models. Copyright, plagiarism and the threat to reputation I was recently interviewed about AI by Pattern’s Arlen Pettitt and Christopher Owens. It claims that their books have been used to train ChatGPT.

Report 120

Report Publicity Training Policies 120

Wadds Inc.

SEPTEMBER 18, 2023

This focuses less on image and reputation and more on creating shared value for the organisation and its stakeholders. 5) Developing stronger ethics, critical thinking, and analytical skills Participants highlighted the need for enhanced training in ethics, critical analysis, and reasoning to guide socially responsible practice.

Study 98

Study Publicity Ethics Measurement 98

Stephen Waddington

MAY 24, 2022

We have a reputation problem of our own. Practitioners and theorists both jump to the defence of public relations from a purist perspective recognising only a positive and ethical application of practice as public relations. It’s one of the reasons that public relations has a poor reputation.

Publicity 149

Publicity Reputation Study Crisis 149

PR in High Definition

JULY 21, 2020

It will take a while for eBay’s reputation to recover. Reputations are lost in a flash of lightning and are glacial to move in a positive direction, but progress can be made. I hope eBay appoints a chief reputation officer or an agency to manage and measure the reputational progress forwards.

Reputation 77

Reputation Employee Film Internal 77

5W PR

OCTOBER 18, 2023

Misleading or unverified claims can damage a brand’s reputation and, in some cases, pose health risks to consumers. Expert endorsements Collaborate with reputable healthcare professionals or experts who can provide credibility to the brand. Responsible posting Train the company’s social media team to post responsibly.

Brand 78

Brand Branding Crisis Communications Healthcare 78

PR in High Definition

JULY 31, 2020

It will take a while for eBay’s reputation to recover. Reputations are lost in a flash of lightning and are glacial to move in a positive direction, but progress can be made. I hope eBay appoints a chief reputation officer or an agency to manage and measure the reputational progress forwards.

Reputation 62

Reputation Employee Film Internal 62

Stephen Waddington

FEBRUARY 3, 2022

Tomorrow is the rudiments of research methods, design, and ethics. My first supervision meeting is on Monday followed by an individual skills audit to create a formal training programme so that I can get cracking. The team has an international reputation for teaching and research and its application in practice.

Ethics 78

Ethics Training Study Sports 78

Ethical Voices

MARCH 28, 2022

Ellen addresses a number of important ethics issues including: What to do when your ethical values diverge from your employer’s values? What is the most difficult ethical challenge you ever confronted at work? Ethics is very important to me. But it was a struggle for me ethically.

Ethics 52

Ethics Strategy Real Estate Local 52

Wadds Inc.

JANUARY 11, 2023

The shiny new toy is an ethical minefield. GPT-3 is trained on 45 terabytes of text data from a variety of datasets. If it generates nonsense at best, or misinformation at worst, it has no place in helping an organisation promote its reputation. A terabyte is approximately 85 million pages of text.

Publicity 98

Publicity Wikipedia Marketing Training 98

Mindful Marketing

JULY 16, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “ Auditors Cheated on Ethics Exams ”—a recent New York Times headline revealed. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Wadds Inc.

JULY 6, 2022

A body of knowledge, ethics and certification are the three foundations of a profession. Institutionalised training or a period of internship There is no requirement in public relations for a conversation from theory to practice. Training schemes in practice are limited. To build and enhance organisational reputation.

Publicity 73

Publicity Ethics Training Education 73

Bianchi Biz Blog

AUGUST 3, 2023

Ensuring Accuracy and Validating Output – Generative AI tools may produce inaccurate or biased information that could damage customer relationships, risk lawsuits or tarnish a company’s reputation. Training and Education – Employees who use AI tools must receive appropriate training on how to use them responsibly and effectively.

Automotive 78

Automotive Policies Employee Corporate 78

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 52

Ethics Training Financial Survey 52

PRSay

JANUARY 8, 2019

Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. Dust off that manual from your “Creating a Strategic Plan” training last year and incorporate SMART — Specific, Measurable, Achievable, Relevant and Time-Bound — goals into your storytelling process. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

The Resolution Blog

AUGUST 1, 2019

What I would have then found out was that their innovation was imbalanced with their organisational ethics. It’s not where we or the tech giants are at with technology, data or communication techniques it’s our ethics. There needs to be as much focus on ethics and integrity as there is on innovation in marketing.

Ethics 120

Ethics Publicity Data SEO 120

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

Communications 120

Communications Case Study Training Reputation 120

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2018

The #metoo movement has claimed the reputations of many high-profile men. The past two years have been particularly rough, and its fumbles show how hard it can be to salvage a reputation when faced with simultaneous business challenges. The formula to protect reputation in the #metoo era is both simple and very, very difficult.

Reputation 165

Reputation Apparel System Corporate 165

Reputation Specialist Michael Toebe

JULY 14, 2022

The petition alleges that Tesla breached its fiduciary duty by allowing and enabling a workplace culture of discrimination and harassment, which has resulted in loss of reputation and shareholder value. They must be trained thoroughly in mindset and practice. Chau names 11 board members and Musk in his suit.

Government 52

Government Ethics Reputation Employee 52

Wadds Inc.

FEBRUARY 1, 2023

The outcome is trust, reputation, and behaviour change. The CIPR defines public relations as the business of reputation defining it as “the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.” It’s a long-term project.

Publicity 98

Publicity Corporate Interviews Reputation 98

PR in High Definition

MAY 24, 2023

Aside from this limitation, there have also been concerns around the ethical implications, including privacy, bias in training data and lack of human interaction. On the other hand, an AI search engine relies on computers and algorithms and their pre-trained and installed data to produce results.

Google 62

Google Engineering Tools Privacy 62

Landis PR

JUNE 26, 2023

By analyzing sentiment analysis, media coverage, and social media conversations, AI-powered tools can help PR teams monitor brand reputation, identify emerging trends, and measure the impact of their campaigns. As professionals, we are entrusted by our clients to be ethical and transparent in our work. This is relatively common.

Publicity 52

Publicity Training Data Tools 52

ImPRessions - Crenshaw Communications

MAY 24, 2018

.” Despite what critics may think, PR people aren’t professional liars, and the industry vigorously promotes a code of ethics for the profession. PR agencies who belong to the PR Council must review and sign a pledge to maintain ethical conduct as a condition of membership. But what about our clients? Clarify your goals.

Media Relations 136

Media Relations Media Ethics Reputation 136

5W PR

JUNE 12, 2020

Having a reputation as a sincere and trustworthy professional is priceless at such times. As a trained speaker, there’s often a tendency to want to lead and be in control of a conversation, but being a good listener is essential as well. Integrity is priceless and difficult to regain once it’s lost.

Ethics 128

Ethics Government Data Groups 128

Wadds Inc.

MAY 24, 2022

We have a reputation problem of our own. Practitioners and theorists both jump to the defence of public relations from a purist perspective recognising only a positive and ethical application of practice as public relations. It’s one of the reasons that public relations has a poor reputation.

Publicity 59

Publicity Reputation Study Crisis 59

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. Op-Ed by Daniel Tisch, APR, FCPRS.

Journalism 40

Journalism Reputation Ethics Corporate 40

Reputation Specialist Michael Toebe

MAY 20, 2021

If we perpetuate it, look out for the pain train. Lo Duca believes he saw this lack of professionalism and ethics himself on the field and came to a rapid false judgment and conclusion. He is the author of two ebooks, “ Your Reputation Signature ” and “ On Apology, What We Can Learn and Do Better.” Obviously West was disturbed.

Reputation 52

Reputation eBook Ethics Financial 52

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. Op-Ed by Daniel Tisch, APR, FCPRS.

Journalism 40

Journalism Reputation Ethics Corporate 40

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? What is the most difficult ethical challenge you ever confronted?

Ethics 80

Ethics Data Crisis Apparel 80

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

News cycles are 24/7, and most PR people are trained to be hyper-responsive to media and client needs. Others may have a completely different work style or service ethic, but the point is that it should be communicated at the outset. Again, communication is key. . It’s PR, not ER. Never make coverage guarantees.

Publicity 334

Publicity How To Agency Product Launch 334