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A Case for Marketing Ethics

Mindful Marketing

So, I was surprised recently when a student waited until others had left, then said, “Hey, Dr. Hagenbuch, I have a question about an ethical issue.” I felt for Grant in this predicament, but I also was very glad that he not only recognized there was an ethical issue, he was conflicted enough by it that he wanted to talk about it.

Ethics 94
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Bringing Your Whole Self to Ethical Behavior

PRSay

This study validates the importance of not simply “towing the line” for professional purposes but also integrating ethics into our overall conduct. Through this lens, the PRSA Code of Ethics can serve as a valuable reference point for helping PR professionals to behave ethically inside, as well as outside, of their work environments.

Ethics 133
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Around the Clock Ethics

Solo PR Pro

Why it's important to make ethical behavior more than what you do at work but who you are all the time. This study validates the importance of not simply “towing the line” for professional purposes but also integrating ethics into our overall conduct. Ethics is not a uniform that we discard after hours. In his recent Inc.

Ethics 68
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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. Many of the most successful PR executives were former journalists.

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PR Ethics: What Happens When There is a Coup?  – Alex Dance

Ethical Voices

For Ethics Month, I wanted to look at new topics and geographies. He discusses several important ethics issues, including: What should you do when clients are even tangentially affiliated with a coup? Ethical challenges with clickbait. That’s obviously not ethical. The state of misinformation in Cambodia.

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How to Deal with Biased Reporters – Missy Hurley

Ethical Voices

What is the most difficult ethical challenge you ever confronted? She worked for a statewide magazine. It comes down to two things – how do you ethically deal with people with agendas? It’s actually been recent, which was surprising to me. I was pitching four reporters, three of which I knew pretty well.

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The Unwritten Rules Of Technology Public Relations: A Beginner’s Guide?

Remote PR Jobs

If you are wondering whether something has published, monitor the media yourself, purchase an outlet subscription or go out and buy a copy of the magazine. Offering any type of financial gain may be an ethical approach for social influencers, but it is not an acceptable way to approach a journalist.