PRSay

JULY 20, 2016

But there’s one aspect of public relations that doesn’t get to take time off…ethical practice and behavior. Ethical considerations are with us constantly…when we wake in the morning, and when we finally fall asleep at night. There are no vacations for ethics. After all… ethics doesn’t take vacations.

Ethics 60

Ethics Guidelines Education Local 60

PRSay

FEBRUARY 7, 2024

Sherry, before your agency career, you worked as a reporter for trade publications as well as in local NYC TV news. The ethical considerations for public relations and journalism have similarities and differences. Before joining PRSA in 1994, he worked as a newspaper reporter and magazine writer in Columbus, Ohio.

Communications 190

Communications Sports Journalism Fashion 190

PRSay

JUNE 9, 2021

As Courthouse News Service reported , the Massachusetts case continues a trend of targeting not just drugmakers but also the marketing companies that help them promote their products. A commitment to ethics. For communicators, the suit reinforces the need to commit to ethical responsibilities.

Crisis 164

Crisis Ethics Publicity Marketing 164

Wadds Inc.

MAY 14, 2024

In a comprehensive review of major reports on global risk, Rod Cartwright emphasises the complex challenges facing organisations and highlights opportunities for corporate communicators. Rod Cartwright has reviewed eight reports on global risk over the past 12 months. The next two years are going to be tough.

Corporate 52

Corporate Communications Crisis Reputation 52

Ethical Voices

MARCH 14, 2022

Ethical issues in merging the science and art of public relations. I am just finishing my term as president of my temple locally. Thinking about all the crisis work and all the different hats you’ve worn, what is the most difficult ethical challenge you ever confronted? How do we create belonging in a hybrid environment?

Ethics 52

Ethics Publicity Data Agency 52

Burrelles Fresh Ideas

JANUARY 2, 2024

I recall working on a website project for a local bakery. I experienced this firsthand when optimizing a local service website for voice search. Sustainable SEO, focusing on quality content and ethical practices, is the future. Sustainable SEO is also sometimes known as ethical SEO, eco-responsible SEO, or green SEO.)

SEO 84

SEO Mobile Engineering Ethics 84

Sword and the Script

AUGUST 23, 2022

The 5th Annual JOTW Strategic Communications Survey for 2022 asked respondents – 483 mostly senior comms pros – whether their organization trusts the integrity of reporting in traditional media outlets, the answer stacked up this way: 49% agreed (39%) or strongly agreed (10%); 28% neither agreed or disagree; and. The rest are questionable.”.

Survey 141

Survey Media Report Journalism 141

PRSay

JANUARY 8, 2019

As communicators, we work hard to engage with reporters and editors to make them aware of the great work our clients are doing — but we still understand why bosses make these urgent requests. Reporters choose to cover the story because it’s important, thus enhancing the organization’s reputation. If so, how? Make them care.

Storytelling 163

Storytelling Media Nonprofit Government 163

5W PR

SEPTEMBER 4, 2023

Sustainability in fashion has emerged as a pivotal movement within the fashion industry, driven by growing consumer demand for ethical, environmentally conscious, and socially responsible practices. Supporting local artisans and craftsmanship to reduce carbon footprint. What is sustainable fashion?

Fashion 78

Fashion Communications Brand Branding 78

Flack's Revenge

AUGUST 6, 2019

It reported how agricultural giant Cargill fell out of favor with environmentalists: For years, the American agricultural giant Cargill has been on relatively good terms with environmental advocates, praised for agreeing to a landmark moratorium on buying soybeans grown on deforested land in the Amazon rain forest. From Hero to Zero.

Corporate 198

Corporate Brand Branding Agriculture 198

Bianchi Biz Blog

OCTOBER 9, 2023

I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. Also, do your best to build rapport with the editors and reporters covering relevant beats. area locals, A Sound of Thunder.

Transportation 100

Transportation Meeting Newspapers Media 100

Newsfile

APRIL 12, 2023

Also, WPF celebrations will take place in local, national or regional events around the world. State of World Press Freedom (WPF) in 2022 The Committee to Protect Journalists (CPJ) reports that 67 journalists and media workers were killed in 2022. Moreover, this represents an almost 50% increase from 2021.

Ethics 52

Ethics Government Report Local 52

Ethical Voices

JANUARY 30, 2023

I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. He shares several ethics insights, including: Your client is accused of price gauging, now what? What is the most difficult ethical challenge you ever confronted at work? It’s opinions on social media all day long, 24/7.

Ethics 89

Ethics Journalism Radio Television 89

Ethical Voices

DECEMBER 18, 2023

What is the most difficult ethical challenge you ever confronted? When I was a senior in college, I was in a market research class and we were working with a local small business in Washington, DC, that was trying to do restaurant deliveries to students. We have a responsibility to use data ethically.

Ethics 105

Ethics Data Training Agency 105

Polaris

DECEMBER 11, 2014

I recall a finance class in first year when someone mentioned ethics. and the professor promptly wrote the word “ethics” in really tiny letters in a corner of the chalkboard. That’s where ethics belong,” he said, only half-jokingly. The win inspired Metro News , a local tabloid, to profile dpms in a feature story.

Apparel 123

Apparel Media Ethics Interviews 123

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? I did data communications for our local, state and national reporting.

Ethics 80

Ethics Data Crisis Apparel 80

Sword and the Script

AUGUST 24, 2021

A while back I was having trouble reaching one reporter for a client. I’ve known this reporter for a long time, we’ve met in person previously, and I have worked with this person on behalf of multiple clients and employers for years. In this case, I couldn’t get a reply from this reporter. Had I done something to offend him?

Pitching 112

Pitching Media Relations Survey Advertising 112

PR in High Definition

DECEMBER 17, 2020

Google is currently coming under fire and receiving employee backlash after sacking leading AI ethics researcher Timnit Gebru. UK fintech and challenger banks, such as Monzo and Revolut, may also be in for a rough ride in 2021, as a new Accenture report has found that UK consumers are uncertain about their ability to survive long-term.

Ethics 62

Ethics Google Banking Radio 62

Stephen Waddington

FEBRUARY 12, 2021

However, with COVID-19 affecting advertising revenue – in a November report, WARC predicted that 2020 global ad spend would fall 10.2% Given that we have clients that span a variety of sectors, we engage with journalists who write for everything from mainstream to specialist publications.

Crisis Management 88

Crisis Management Print Ethics Local 88

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2016

Non-profits are businesses, and as such, need to operate with ethical business practices and proper reporting structures. Our local partners knew the “lay of the land” and were cooperative on every level. Don’t fall for a slick pitch. Always start with a strategic media plan and timeline.

Local 120

Local Corporate Groups Ethics 120

Cision

JUNE 10, 2015

Last night, Help A Reporter Out (HARO ) brought four major USA Today leaders – Jeff Dionise, Beryl Love , Patty Michalski and Susan Page – together at an invite-only event in downtown Washington, D.C. Once you’ve established that, then pitch a reporter, he continues. Think about what an editor or reporter would do.

Pitching 120

Pitching Policies Ethics Mobile 120

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Emerged Trends. Content optimization for the mobile and semantic web. The PR Ramifications.

Trends 120

Trends Mobile Web System 120

Ethical Voices

OCTOBER 24, 2022

Walcher Communications , a public relations and marketing firm based out of San Diego with a diverse mix of local, regional, and national clients. Sandy discusses a number of important ethics issues, including: What to do ethically when a reporter wants to showcase a vulnerable person. Congratulations on that.

Ethics 50

Ethics Interviews Advertising Advertising 50

ImPRessions - Crenshaw Communications

MAY 18, 2018

It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. Third-party endorsements like consultant reviews, analyst reports, and executive bylines help to explicate a company’s unique attributes for the potential buyers.

Brand 149

Brand Branding Storytelling B2B 149

Cision

NOVEMBER 12, 2015

Among the brands that don’t employ video, only 16 percent report similar success. He covers local search optimization, link building tactics and social media marketing strategies. How can your business start incorporating videos in your marketing strategy? Start by considering these five things: What’s Your Goal?

Video 120

Video Strategy Marketing YouTube 120

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Demonstrating value and the talent paradox Talent remains a critical challenge for the PR industry according to The ICCO World PR Report 2020. The report provides an international perspective on the challenges facing the PR business.

Government 103

Government Education Print Ethics 103

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

It’s a study in relationships between reporters and sources and tells the story of how editors and publishers grapple with hugely consequential and ethically murky editorial decisions. In the era of Wikileaks and social media, the entire episode feels very quaint. Three Billboards Outside Ebbing, MO.

Film 136

Film Local Leadership Radio 136

Mindful Marketing

JANUARY 16, 2022

As you may have seen in the 60-second spot from its feel-good campaign, Domino’s bought over $100,000 in gift cards from local restaurants and gave them to its own customers. Some of the ad text suggests an altruistic reason: “Domino’s wants to help the people and restaurants in our local communities.”

Local 80

Local Corporate Insurance Insurance 80

Ethical Voices

AUGUST 29, 2022

He discusses a number of important public relations ethics issues including: What to do when a client asks you to hide their identity as part of a coalition. How to make sure your employees understand how you value ethics. And then I was a reporter and a columnist and an editor. ” I brought up the PRSA Code of Ethics.

Ethics 91

Ethics Groups Handbook Education 91

Stephen Waddington

NOVEMBER 6, 2019

Ingham has driven professional and ethical standards, represented the industry on issues such as digital rights, and addressed talent. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences that are not represented on your team,” said Maja Pawinska Sims, EMEA Editor, The Holmes Report.

Ethics 60

Ethics Corporate Industry Local 60

Ethical Voices

DECEMBER 12, 2022

While I was a bit under the weather from a cold, Rebecca provided ethics insights on a number of topics, including: . The two things every ethical communicator must embrace. Before we get to the Brands in Motion report, what is the most difficult ethical challenge you personally have ever confronted at work?

Ethics 73

Ethics Brand Branding Internal 73

Buzzstream

MAY 2, 2024

Email is the best way to contact reporters, though social media is a close second. In the digital PR world , journalists and reporters promote our content. Instead, let’s discuss the most effective (and ethical) ways to contact reporters and journalists. Let’s try to focus on reporters. We’ll show you how.

Digital PR 62

Digital PR Report How To Pitching 62

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. This research by the PRSA MBA/Business School Program committee will also help refine the curriculum.

Communications 120

Communications Case Study Training Reputation 120

Cision

AUGUST 9, 2016

For a daily beat reporter, our stories had to have a local tie. You’ve also worked as a reporter. What advice do you have for PR professionals who are trying to build rapport and strengthen relationships with reporters and editors? I like to put my reporter hat back on for a client crisis. What happened?

Crisis 0

Crisis Reputation Study Social Media 0

Communications Conversations

MAY 21, 2020

First, we need more local journalism–whether it’s professional or not. I then worked at my college newspaper as both a reporter, covering the women’s basketball team, and as an ad rep. We wrote articles ourselves (sometimes under anonymous bylines–hey, I didn’t say it was the most ethical publication!).

Newspapers 78

Newspapers Blogging Groups Print 78

PR Conversations

JULY 14, 2016

Ensure the communication is consistent with the company’s ethics and culture. Report on the right materiality issues—sustainability reports should go beyond legal compliance. Report on the right materiality issues—sustainability reports should go beyond legal compliance. Moving beyond greenwashing.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Ensure the communication is consistent with the company’s ethics and culture. Report on the right materiality issues—sustainability reports should go beyond legal compliance. Report on the right materiality issues—sustainability reports should go beyond legal compliance. Moving beyond greenwashing.

Ethics 40

Ethics Guidelines Handbook Local 40