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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Meltwater announced six principles to govern the ethical development of AI. 100 million internal comms platform. . Pitch podcasts by noon.

Analysis 147
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The Ethics of Press Trips, Reviews and Affiliate Links – Scott Tharler

Ethical Voices

I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. Scott discusses a number of important ethics topics including. The ethics of press trips. The ethics of reviews and selling products you review.

Ethics 83
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PR Placing a Premium on Creativity; Findings from 5 Studies in Public Relations

Sword and the Script

Six in 10 comms pros face ethical challenges. A survey of 1,046 communication professionals in North America found 33% day they faced several ethical challenges in the last year and another 29% faced one ethical challenge. Top challenges in internal communications. The Gray Area of Communicating a Point of View.

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PR Pros Can Use AI and Hone Their Traditional Skills

PRSay

Generative artificial intelligence, such as ChatGPT or Google’s Bard chatbot, can generate text, images and other content derived from the data on which the AI software is trained. We must be willing to experiment with new technologies and find what works best for ourselves, our clients and our internal audiences.

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After a Recent Three-Way Tie Up, Onclusive Acquires Critical Mention

Sword and the Script

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. I took a business ethics course when I was studying for my MBA. There’s another factor at play here too – and that’s the track record of M&A in PR software. PR tech mentions.

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Maxim Behar On "Focus" Radio: PR Experts Need To Know How To Use The Advantages Of AI, But Also Not Forget About The Risks.

Maxim Behar

Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. At the World Organization, we accepted these principles for ethical behavior in using AI. Each country has its laws, there are international laws. Ethics and regulations."

Radio 59
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Accreditation Goes Virtual

PRSay

In preparation for the examination, she took practice tests on various PRSA websites, studied ethics modules and signed up for the online course, participating in as much as she could before her July 8 test date. Air Force Reserve with 25-plus years in military public affairs, national security and international settings.

Study 156