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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Meltwater announced six principles to govern the ethical development of AI. 100 million internal comms platform. . Pitch podcasts by noon.

Analysis 144
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT. ” ~ Prof.

Writing 192
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Google’s Cookie Ban May Put a Brighter Spotlight on Original Content

Contently - Strategy

“People have become increasingly uncomfortable with having targeted ads popping up based on their searches,” said Justin Antonipillai , founder and CEO of WireWheel , a data privacy management software company. “We’ve This will move the needle [toward better data privacy protection],” Antonipillai said.

Privacy 124
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 189
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5 Strategies to Prevent Security Breaches

Reputation Us

Then they sent a single disguised email message that tricked the recipient into divulging credentials that allowed the attackers to connect to the internal network. As a former software developer on NASA projects, he was granted access to science data while maintaining the security of mission-critical components.