PRSay

NOVEMBER 12, 2021

If so, then join PRSA and Ann Wylie at Rev Up Readability , our clear-writing workshop, starting Dec. In my writing workshops, when I talk about the importance of making copy easy to read and understand, there’s always one person who can’t believe the advice applies to her. Save $100 with coupon code PRSA21! It never fails.

Mobile 201

Mobile Education Writing Engineering 201

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Internal team members and clients will appreciate the investment in proper communication and management. For example, we occasionally bring in technical writers to interview engineers or other staff at client companies to create background material for long-form content. Be transparent with client companies involved.

How To 315

How To Employee Training Interviews 315

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Content Forecast Calls for Users, Search Engines, Customization, and More. What do you hope to learn at the PRSA 2015 International Conference? Good morning from Atlanta!

Conference 40

Conference Internal International Leadership 40

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. What sort of data? Why would you do this?

Internal 64

Internal International Data Media 64

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

Content is one of the engines for thought leadership, and there are many ways to get the story out, from posting on the company website to being a part of a group like the Forbes Business Council. Additionally, the PR team can write a news release about the speech or post it on the company site to garner clicks and exposure. .

Leadership 170

Leadership Industry Conference Trade Shows 170

Onclusive

SEPTEMBER 23, 2019

The role of the Product | Project Manager is to help manage products in our portfolio and run a number of development projects within the Engineering-Product teams. Proactively look for opportunities to meet internal customer and all stakeholder needs . Writing User Stories for new products / Creating Wireframe.

Engineering 150

Engineering Enterprise Construction Software 150

Contently - Strategy

MARCH 22, 2024

SEO content is content optimized for search engines. How to Create an SEO Editorial Calendar The most effective content is SEO-friendly, and you want it friendly because search engines like Google and Bing will stand a better chance of finding your content organically. Add internal content links and remove or update old content.

SEO 52

SEO How To Engineering Mobile 52

Contently - Strategy

JANUARY 25, 2023

Don’t panic—that doesn’t mean you need to abandon your current practices and re-write everything on your site. Basic search engine optimization (SEO) principles still apply to voice searches. SEO is all about writing for the customer and creating content that answers burning questions.

SEO 128

SEO How To Mobile Engineering 128

Critical Mention

JANUARY 16, 2020

Search engine optimization strategies are continuously evolving with search algorithm updates and popular changes in search trends. Internal links: A link on your website that leads to another page of that same website. Internal links should contain related content to the page site visitors are initially on. Share Tweet Share.

SEO 80

SEO Strategy Engineering Mobile 80

Melissa Agnes

SEPTEMBER 4, 2020

Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late. Uses white hat* search engine optimization tactics to help solidify your search engine rankings.

Brand 234

Brand Branding Reputation Crisis 234

PRSay

AUGUST 30, 2022

As someone who’s spent 35 years helping companies manage layoffs, downsizing, right sizing, re-engineering, re-organization and bankruptcies, I’ve seen what works and what doesn’t. Tonal, a competitor to exercise-equipment company Peloton, used an internal memo to announce job losses at the company. And it starts with frank PR counsel.

Employee 87

Employee Real Estate Video Internal 87

PRSay

FEBRUARY 21, 2023

The school imparted “a breadth of knowledge — how to write, how to ask questions, how to speak.” and Baltimore aims to “solve complex research, engineering and analytical problems that present critical challenges to our nation,” according to its website. Later, he was embedded with an infantry unit in Iraq. “If

Storytelling 67

Storytelling Writing Journalism LinkedIn 67

PRSay

MARCH 29, 2023

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. But even when using ChatGPT to write pitches, press releases or guest columns for executives, “you always need humans to bring it to be final,” he said.

Pitching 92

Pitching LinkedIn Technology Engineering 92

Bianchi Biz Blog

NOVEMBER 14, 2022

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. I work with a team of editors, analysts and contributors reporting on a wide range of vehicle news, test drives and dealer and industry news.

Automotive 82

Automotive Engineering System Media 82

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills.

Content Marketing 111

Content Marketing Marketing SEO Video 111

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. – elevate your status to the top on search engines and short lists. Get your PR PRIMER now.

Writing 49

Writing How To Engineering Education 49

PRSay

MAY 8, 2018

In one class, we were asked to write a release based on a police report. Karlie: Writing is still key, along with planning and being organized. Judy: I’ve always had interns; it’s a good opportunity to provide the same kind of mentoring that you might for your own child.

Leadership 159

Leadership Conference Local Internal 159

Contently - Strategy

FEBRUARY 16, 2023

After all, what is content worth if you don’t access the readers who would most benefit from your writing? This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines. Display expertise.

SEO 134

SEO Strategy Google Engineering 134

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. – elevate your status to the top on search engines and short lists. Get your PR PRIMER now.

Writing 40

Writing How To Engineering Education 40

Flack's Revenge

APRIL 27, 2021

” One in particular, the owner of a boutique tech PR agency was thrilled that I was an electrical engineer and former IBM-er like him. And, guess what: aligning with the hot topics and pain points of end users can be key to journalist buy-in, because ideally you are targetting those who write for these audiences.

Storytelling 177

Storytelling Pitching Interviews Agency 177

Cision

OCTOBER 6, 2016

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. It’s a primary communications channel both internally and externally. Shared Media. Shared media is also known as social media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Presspage

NOVEMBER 7, 2017

A search engine will look for the language code in a page for it to be indexed on keywords. If you place German press release in a page that is set up for English, Google and other search engines will be confused to say the least (see the short video on meta geo tags on the right).

Local 92

Local Engineering Internal International 92

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engine optimization (SEO) strategies.

Engineering 100

Engineering Writing Mobile SEO 100

Bianchi Biz Blog

JUNE 19, 2023

Currently with the excitement surrounding electric vehicles, we feel it’s an ideal time to see what is on the horizon for the internal combustion engine. I fell in love with writing when I was in sixth grade. We would walk to the school library, select a book, then write a report. I handed it in and received an A.

Transportation 94

Transportation Meeting Media Newspapers 94

Bianchi Biz Blog

OCTOBER 9, 2023

In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship newspaper and on TTNews.com. This is largely uncharted territory for an industry that has been fueled almost entirely by diesel for generations.

Transportation 101

Transportation Meeting Newspapers Media 101

The Resolution Blog

JULY 9, 2018

To hear the Guardian, BBC, or target market blogger write a glowing review of your product - well, it can just feel good. You should still share it internally. As well as increasing morale (or learning about what needs to change), sharing internally could also amplify reach and sales. These are the people who care the most.

Retail 168

Retail Internal International Twitter 168

PR Fuel

MARCH 14, 2021

Not only will you pique the interest of journalists who may want to write a story on your business, but you’ll also be able to attract the attention of qualified leads. However, this doesn’t mean that press releases can’t be good for search engine optimization! What is Search Engine Optimization?

SEO 52

SEO Engineering Web Trade Shows 52

Sword and the Script

APRIL 11, 2023

While PR probably isn’t writing public communications about trade secrets, you should be cognizant of obvious dangers. The company says, “AMIGA offers advanced research and writing capabilities including generating pitches.” PR firm Gregory FCA recently announced a free AI tool to write press releases “in three minutes.”

Software 78

Software Company Pitching Training 78

PRSay

JULY 27, 2020

Here are some tips for doing just that: • Write for the reader. The scientists (or engineers or IT experts) want to include all the technical stuff. To eliminate corporate-speak, analyze your writing with tests such as the Flesch Reading Ease Score or the Flesch-Kinkaid Grade Level Score. Aim for an eighth-grade reading level.

Employee 197

Employee Leadership System Corporate 197

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Some media will write a story inspired by your release. This enhances your SEO or search engine optimization. When you issue a press release before other people write about your product, you control the message.

How To 98

How To Newspapers Analytics SEO 98

PR Fuel

AUGUST 7, 2018

Write the release first, edit it later. Keep the release looking good with solid writing and formatting. Never Write a Press Release Without a Plan. When it comes to press release writing, it’s easy to see it as just another task filling up your to-do list. What should you write next? Craft a great headline.

Writing 40

Writing How To Report Comparison 40

The Hoffman Agency

AUGUST 19, 2021

By Kendra Young, Intern. Writing has always been my biggest insecurity. However, writing for PR reopened the door for me. My previous knowledge in tech came from half-listened to conversations between my grandpa and stepbrother, both of whom are computer science engineers.

Industry 36

Industry Comparison Technology Creativity 36

Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code. According to Geoff Parker , the Charles E.

Technology 98

Technology Ethics Tools Creativity 98

Sword and the Script

NOVEMBER 20, 2018

Everyone hits up the same list and the glamour of it has long since worn off unless you are writing them a check. The risk is that if two links have the same content, a search engine will select one to return to a given search query. 6) It’s important to build internal links. I’d also encourage you to think beyond influencers.

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

Presspage

JULY 25, 2018

Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily Use active voice, not passive. Include meaningful boilerplate The simplest points sometimes need restating: Write the boilerplate description of your company as if for somebody who has never heard of your business.

Wikipedia 103

Wikipedia Writing Video Report 103

Critical Mention

OCTOBER 21, 2018

To increase their search engine rankings, a lot of businesses try black hat SEO tactics, like stuffing keywords into their content or misleading consumers to visit their site. There is a lot more than what meets the eye when it comes to getting to the top of search engines. Spam links don’t fool search engines.

SEO 74

SEO Strategy Engineering Local 74

Solo PR Pro

MAY 8, 2018

Internal communications. Search Engine Optimization (SEO). Writing and editing. Some have local practices and others are international. We have changed too, expanding from a blog to a popular twitter chat to an international membership organization. Integrated Marketing Communications (IMC). Internet marketing.

Public Affairs 40

Public Affairs Internal International Community 40