Burrelles Fresh Ideas

APRIL 9, 2024

Because it leverages the power of online platforms to amplify brand messages, engage directly with target audiences, and manage reputation in real time. Reputation management in the digital age In an era where news travels faster than light, managing a brand’s online reputation is crucial.

Social Media 92

Social Media Marketing Media Storytelling 92

Stephen Waddington

JULY 16, 2021

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

Publicity 199

Publicity Government Crisis Employee 199

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Quite a few launched ad campaigns recognizing their own employees. There have been some real reputation losers, along with the occasional tone-deaf message.

Brand 284

Brand Branding Small Business Retail 284

Stern + Associates

AUGUST 11, 2023

Customers, investors, suppliers, employees, and even the community can be stakeholders. Community relations Community relations is a type of public relations that focuses on building relationships between an organization and its local community. Better community relations can increase sales, employee morale, and reputation.

Public Affairs 62

Public Affairs Publicity Local Crisis Communications 62

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. Understanding earned but unwanted media.

Communications 186

Communications Journalism Advertising Advertising 186

PRSay

NOVEMBER 10, 2023

The full-service firm represented a variety of clients ranging from Fortune 100 companies to local nonprofits, many of them clients for more than two decades. He is a credit to the profession and to this organization in every respect, and he is a worthy recipient of this honor.” Epley founded Epley Associates, Inc.,

Ethics 164

Ethics Public Affairs Travel Nonprofit 164

Reputation Us

JANUARY 7, 2019

This year, credit unions should also attempt to balance their overall efforts to both strengthen their individual brand, while focusing on enhancing, protecting and defending their valuable reputations. Building your credit union’s brand has always been important, but ultimately, it’s your reputation that precedes you.

Reputation 60

Reputation Nonprofit Policies Financial 60

PRSay

APRIL 5, 2021

Insights are also from the Center’s recent survey of 84 large public and private firms on how companies and their employee-funded PACs responded to the Capitol riot and objections to the election certification. The more complex it is, the more difficult it can be to manage reputational and other risks. Engage and educate stakeholders.

Report 164

Report Company Government Conference 164

ImPRessions - Crenshaw Communications

AUGUST 22, 2018

The best PR agency in the world can’t hold a candle to employees who are empowered to do the right thing. Apparently the staff of a nearby Costco opened their doors to helpless locals, handing out dry clothes and even dragging in furniture when the store itself started to take on water. It can employ high-powered PR agencies.

Customer Service 136

Customer Service Insurance Insurance Banking 136

PRSay

MARCH 6, 2020

Organizations are continuing to examine how their employees, operations, stakeholders and communities may be impacted. There are several local and national agencies with the experience and expertise with the coronavirus, and they have assembled a wealth of information to explain what is happening in real-time,” Stansell said. “It

Communications 212

Communications Employee Crisis Policies 212

NewsWhip

JANUARY 11, 2023

In mid-December a TikTok creator’s video of an 82-year-old Walmart employee went viral, resulting in almost $100k being raised through GoFundMe, allowing the man to retire. The story about the 82-year-old employee accounted for 11 of those articles and together earned over 213k engagements. The story earned more than 74k engagements.

Brand 78

Brand Branding Viral Employee 78

Reputation Us

MAY 1, 2019

But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and strengthen the reputation of their corporate partners, thus creating a win-win partnership.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

Reputation Us

SEPTEMBER 25, 2019

In the process, your credit union’s reputation may take an unfortunate hit. Whether you are trying to manage a sensitive internal matter or a potential fraud situation, or navigating a public scandal, understanding what you can do before and after the incident can help protect your valuable reputation. Conduct an Audit Beforehand.

Reputation 60

Reputation Publicity Crisis Media 60

NewsWhip

JANUARY 26, 2023

Importance of real-time data Managing the reputation of a household name like McDonald’s is no easy task, and that’s why Sean deGroot and his team lean on NewsWhip’s real-time alerting system to understand when and how news is landing online.

Communications 78

Communications Local System Data 78

NewsWhip

DECEMBER 21, 2022

This happened despite the previous CEO having spoken semi-publicly to employees about their fears, as covered by NPR. Human interest stories still move audiences, and that’s as true for brand coverage as it is for local news highlights or viral Facebook posts. . People often associate good employees with a good brand.

Brand 78

Brand Branding Policies Local 78

ImPRessions - Crenshaw Communications

JULY 14, 2021

Young companies need to find ways to earn endorsements from a reputable third-party. Customer relationship management (CRM), local search optimization, and digital product catalogues were all once new product or service categories, which are now widely known. Support employer branding. Create a leadership positioning.

B2B 334

B2B Company Case Study Conference 334

Deirdre Breakenridge

DECEMBER 18, 2018

These concepts included media relations, employee and internal communication, building internal and external relationships, and reputation and trust. Shayla is published on the Amherst Wire and has produced articles on various topics like local news on her WordPress blog.

Infographics 177

Infographics Internal International Journalism 177

Stephen Waddington

NOVEMBER 3, 2021

The assertive role and reputation of corporate communication during the COVID-19 crisis is an important legacy. Its role in listening and engaging stakeholders, from employees to customers, and from suppliers to local and national government, was critical in managing this rapid period of intense change.

Corporate 113

Corporate Communications Government Crisis 113

NewsWhip

SEPTEMBER 14, 2023

Burger King employee story resurfaces Every once in a while there’s a story that resonates so strongly with the media and public that it gets a resurgence of coverage even if it’s technically “old news.” All in all, not a great month for Nike’s reputation. The story originally totaled over 1.4

Brand 78

Brand Branding Viral Apparel 78

5W PR

JANUARY 31, 2024

Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

MAY 31, 2017

United’s reputation storm came just days after brand Pepsi weathered a different kind of eruption. And for months prior to the Pepsi and United incidents, another big brand, Uber, sustained a rapid series of reputation dings that left it struggling to get back on track. .” Empower employees.

Crisis 180

Crisis Airlines Brand Branding 180

Cision

DECEMBER 19, 2015

Unless you know someone who’s worked at Starbucks or get super chatty with your local barista, you probably don’t know how much Starbucks employees love its workplace or company culture. To maintain its great reputation, resonate more with consumers and boost social sentiment and sales, Starbucks asked employees to tell their stories.

Telecommunications 120

Telecommunications Brand Branding Journalism 120

Victorious PR

FEBRUARY 6, 2023

When thinking of small businesses, many people often picture their local boutiques or the small diner in their town, which very well may be struggling to earn enough to stay open, but you would be surprised by the other businesses in your area that meet the small-business qualifications. Community relations.

Real Estate 52

Real Estate Small Business Local Reputation 52

David PR Group

MARCH 16, 2020

As I was sitting on the phone waiting for VRBO, the reputation manager in me was running scenarios. Be sure your business and your employees are following the advice of the CDC and your local government – otherwise, you risk brand damage if you appear callous. It took a little work, but I’m getting my money back. –John.

Communications 105

Communications Brand Branding Policies 105

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Companies have to first instill brand values to their own employees and within a workplace culture before conveying those values in brand communications. ” It’s tactical and speaks to what employees should strive to do every day. million donated to national and local charities. Create a realistic reputation plan. .

Brand 160

Brand Branding Film Internal 160

Onclusive

APRIL 12, 2018

AirPR sat down with Kathy to talk about her work at UL: AirPR: Tell us about your role and how your team helps UL gain visibility and manage reputation. Lastly, we have undertaken thought leadership content work that I’m confident will further the visibility and reputation of UL. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Melissa Agnes

FEBRUARY 21, 2014

“Pizza Hut has zero tolerance for violations of our operating standards, and the local owner of the restaurant took immediate action and terminated the employee involved.” ” The incident, which occurred during non-business hours, did not include any food tampering, says Pizza Hut in its statement. What about you?

Crisis 244

Crisis Case Study YouTube Reputation 244

MaccaPR

FEBRUARY 19, 2018

No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally. What about a local gym owner posting photos of members stretching upside down in their black spandex? The alternative to that lightning-fast candor?

Instagram 98

Instagram Crisis Local Privacy 98

Melissa Agnes

JUNE 3, 2014

However, as we saw with the case of Phonedog vs. Kravitz there is risk in allowing employees to tweet from their own accounts, or tweet from accounts that have their name + your organization’s name in the handle. Can You Sue Former Employees for Social Media Accounts?

Airlines 206

Airlines Crisis Wikipedia Social Media 206

5W PR

JUNE 23, 2022

There are all kinds of benefits to establishing a company’s reputation, such as increasing brand visibility, supporting fundraising efforts, attracting talent, increasing employee and investor morale, reaching customers, and retaining them as well. Simplicity.

Publicity 88

Publicity Reputation Technology Industry 88

Stephen Waddington

AUGUST 31, 2020

We’ve worked with executive teams to engage employees. COVID-19 has paid a reputational divided to organisations that have shown up and played a role within their communities. Helping organisations operate alongside the virus We’ve become the front line of an organisation’s communication response to the COVID-19 crisis.

Communications 125

Communications Crisis Leadership Sports 125

Landis PR

APRIL 8, 2024

This is relevant because the ESG strategy of companies is so important to society: The quality of the climate, the environment, local communities and employee satisfaction all depend on it to a large extent. Sustainability awards reward the best ESG performance of companies.

Company 59

Company Report Government Local 59

ImPRessions - Crenshaw Communications

MAY 18, 2018

But the storytelling should go beyond the founders and employees. A great PR initiative will allow its other stakeholders (like employees, customers and third-party influencers) to tell their stories. Over 1400 people ventured in to see how locals live.

Brand 149

Brand Branding Storytelling B2B 149

MaccaPR

JULY 24, 2019

Imagine you’re walking into your local shopping mall and you have the choice of going through two doors. Is it because bad press, litigation or even a recall has hurt your brand reputation and you want an opportunity to elevate your brand into a new light? One has a sign above it that says “Beautiful” and the other door says “Average.”

Corporate 116

Corporate Retail Policies Employee 116

Burrelles Fresh Ideas

OCTOBER 10, 2023

Enhancing brand reputation: PR’s public perception and reputation expertise can safeguard your brand’s image, fostering trust and credibility among your audience. Also, consider both local and national/international media outlets depending on your target audience and the scope of your video marketing campaign. #3.

Video 87

Video Publicity Marketing Analytics 87

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2016

Don’t let stakeholders be swayed by a great commercial or celebrity tie-in without doing the due diligence to determine if a group is well-managed and without reputation risk. Our local partners knew the “lay of the land” and were cooperative on every level. employee engagement?

Local 120

Local Corporate Groups Ethics 120

Sword and the Script

JUNE 18, 2019

1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 13) “I write and post content for our customers and our employees to teach them about our company, products and vision.”. 15) “Help employees understand what is going on in the company, and help executives talk to employees.”.

Employee 147

Employee Print Writing Survey 147