Sword and the Script

JUNE 18, 2019

When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young.

Employee 150

Employee Print Writing Survey 150

Victorious PR

FEBRUARY 6, 2023

When thinking of small businesses, many people often picture their local boutiques or the small diner in their town, which very well may be struggling to earn enough to stay open, but you would be surprised by the other businesses in your area that meet the small-business qualifications. Market influence. Community relations.

Real Estate 52

Real Estate Small Business Local Reputation 52

Cision

AUGUST 5, 2016

Social intelligence is a growing necessity for communication and marketing professionals, chock full of benefits. But you should also be looking at influencers, competitors and even employees. To get a glimpse, check out these examples: Audiences. They can clue you into the reasons why strategies are working, or what needs improvement.

Brand 120

Brand Branding Sports Radio 120

Cision

MAY 16, 2017

It’s clear a majority of marketers feel poised to successfully forecast and adapt to technological innovations, but how quickly do consumers adopt these digital advances? Advanced machines can help hotels track market demand across various touchpoints, allowing hotel revenue managers to react to market changes quicker.

Hotels 198

Hotels Mobile Travel Automotive 198

PR in High Definition

DECEMBER 17, 2020

British mobile networks are hoping to take up a leading role in emerging radio technology, OpenRan, which could be worth up to $21bn. The future may not be looking so rosy for the big players of Silicon Valley, as the UK Competition and Markets Authority is asking for more powers to crack down on tech giants.

Ethics 62

Ethics Google Banking Radio 62

Solo PR Pro

JUNE 14, 2022

She’s an expert in the area and the owner of JPeterson Marketing , which she runs on her own while also holding the titles of wife and mom. She discovered a theater she loved and reached out to the head of marketing and PR to ask if she could intern with her. From producer to PR pro. I hated the job,” Jen insists. “I

Meeting 83

Meeting Radio Travel Television 83

PR Fuel

JANUARY 24, 2022

You wouldn’t want your business to have negative press , which can push consumers and potential employees away. Collect Market Data. Use the data to determine how your brand story corresponds with market trends. Involve your sales and marketing teams when gathering this data for it to be useful.

Creativity 110

Creativity Data Measurement Product Launch 110

Sword and the Script

AUGUST 20, 2019

In high school, she landed an internship with a local radio station and started a club for kids trying to pursue a career in broadcasting. We are asking business executives, supervisors, and individual employees to all join in with HR to fix workplace cultures. When you have engaged employees, you have happy customers.

Employee 90

Employee Internal International Training 90

5W PR

APRIL 9, 2019

It’s easy to forget about the importance of basic human connection, and this is an opportunity many brands are missing when it comes to marketing. A business that gets involved in its local community achieves multiple objectives. But there is still an argument for connecting with consumers off screen. Make a Community Impact.

Consumer 60

Consumer How To Advertising Advertising 60

Katie Paine's Measurement Blog

MAY 25, 2023

After about six hours of discussion, we all agreed that their goals were to “Increase trust and engagement among employees and volunteers.” If you need local press, however, your choices are more limited. 8 I need to know what local dailies and other traditional print media outlets are saying about us.

Measurement 52

Measurement Communications Survey System 52

Communications Conversations

JANUARY 12, 2021

I’ve been publishing it now for six years ( here was the first post ) and it’s been a fantastic way for me to meet new people in the worlds of PR, marketing and social media. He was a relatively new employee at the time, and I didn’t have a chance to connect with him. Much more on the marketing side than most I know.

Banking 78

Banking Sports Meeting Insurance 78

Barokas

DECEMBER 4, 2018

For PR and marketing professionals, October through December is arguably the busiest quarter of the year. Even if you missed out on a proactive initiative this year, it’s still not too late to conduct media outreach or marketing activities. *This post originally appeared on the WTIA blog (read it here).

Survey 60

Survey Enterprise Radio Print 60

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — Branding, Social Media, Marketing, PR & Professional Coach. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker.

Social Media 120

Social Media Twitter Media Nonprofit 120

NewsWhip

MAY 27, 2021

Media consumption habits and local news | Jump to text. Influence of local newspapers | Jump to text. So, we’re focused on data-driven digital marketing and communications for companies who, just like us, want to reimagine healthcare. Local news has certainly become more relevant. Paul: Brilliant.

Healthcare 78

Healthcare Storytelling Communications Local 78

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. See how they market online.

How To 198

How To Real Estate Web Case Study 198

Shift Communications

DECEMBER 1, 2016

A CEO who gives his employees $2,000 to go on vacation says people are more productive than ever , Business Insider. A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. This Business Insider article was a matter of that. New York Times.

Strategy 60

Strategy Print Insurance Insurance 60

Beyond PR

JULY 26, 2016

A common theme on Beyond PR and many other marketing and PR blogs is the importance of a multichannel strategy. When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. Follow her on Twitter @ADHicken for tweets about marketing, the media, Cleveland and comic books.

Strategy 40

Strategy Media Radio How To 40

Communications Conversations

DECEMBER 11, 2020

Plus, many of the employees have long tenures (10-20 years), which speaks volumes. Bill Van Cleaf, marketing communications consultant, Cargill Animal Nutrition. At the same time, they are a culture of ownership and responsibility to their employees. Emily Negrin, senior director-marketing & communications, Inari.

Interviews 185

Interviews Meeting Video Energy 185

The Stalwart Blog

APRIL 26, 2020

If you’ve been watching any of the local media, you know that PR crises can take place. I was the marketing director for a software company and hung up my own shingle about 13 years ago. Maybe it’s an employee claim against the supervisor, or maybe it’s an errant rogue, a Yelp review. They go to the news.

Crisis 78

Crisis Local Facebook Social Media 78

Cision

JULY 20, 2015

According to one expert, word-of-mouth marketing isn’t a meritocracy (not entirely, anyhow). The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. Something else was going on. Practical value.

Energy 120

Energy Viral Storytelling Community 120

PR Conversations

JULY 17, 2014

Plus that organisational PR relies on the leadership (and employees) and their actions. And when clients don’t really get PR (see above), instead treating it as an afterthought to marketing. They are vastly different markets and where everything is writ large compared to our small, beautiful environment where everyone knows everyone.

Real Estate 71

Real Estate Local Government Internal 71

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. See how they market online.

Real Estate 57

Real Estate How To Web Case Study 57

PR Conversations

OCTOBER 27, 2023

employees, investors, etc.)? So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures. I believe the new media are perfect for practicing the two-way symmetrical model.

Reputation 52

Reputation Social Media Internal International 52

Journalistics

NOVEMBER 20, 2014

Write for the school newspaper, sign up to DJ for your college radio station, or join the PRSSA (Public Relations Student Society of America). You’ll spend a good part of your professional career teaching people what you know – whether consulting for a client, or managing a junior employee. We all Google potential employees these days.

Journalism 52

Journalism Sports Writing Meeting 52

Communications Conversations

MAY 3, 2016

Beyond her excellent work in the classroom, Brown serves in leadership roles across campus, which include being the president of the Southern Miss Association of Black Journalists and the vice president of meetings and events for PRSSA, as well as the marketing director for Southern Miss United way. Thomas Reese.

Sports 0

Sports Leadership Internal International 0