Beyond PR

JUNE 19, 2017

Start with your employees. If your employees don’t understand or identify with your rebrand, no one else will. This could be as simple as getting feedback on a new logo design or conducting a mini focus group to see what your employees think about your company narrative. Some rebrands are born out of backlash. Conclusion.

Communications 69

Communications How To Telecommunications Employee 69

Presspage

JULY 5, 2017

Some challenges PR professionals face in the education industry are: Competition is not only locally or nationally, but also internationally. Also guarding and enhancing the reputation is an important goals, as is maintaining relationships with employees, students, the academic community, alumni and donors. But who is your audience?

Education 84

Education Resources Internal International 84

NewsWhip

MAY 27, 2021

Media consumption habits and local news | Jump to text. Influence of local newspapers | Jump to text. I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall.

Healthcare 78

Healthcare Storytelling Communications Local 78

5W PR

NOVEMBER 2, 2016

However, a news story, well-written white paper, or a relevant infographic will remain posted on credible sites and circulated for many years, each time driving shoppers back to your business. Use PR to promote positive things your company has done in the community and highlight employee achievements that have a direct impact on the company.

Publicity 87

Publicity Case Study Infographics Energy 87

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Cool infographics. Nieman Lab.

How To 198

How To Real Estate Web Case Study 198

Cision

AUGUST 26, 2015

Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. CEO of Likeable Local. John Haydon – @johnhaydon. John Haydon (@johnhaydon) August 20, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Shift Communications

MAY 14, 2015

every time we go by one in a local construction site. The majority of these posts were company-centric – however every company did leverage visual content in some way to accompany the posts, be it video (which all three used in some way), infographics or associated white papers.

B2B 60

B2B Marketing Construction Analytics 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Fuel

OCTOBER 16, 2018

Are you a member of your local Chamber of Commerce? Interestingly, I’ve seen a number of journalists using the service to solicit interview subjects and sources, including a reporter who does tech stories for the local NBC affiliate in New York City and a freelancer working on an article for Entrepreneur. Let the media know.

Web 40

Web Pitching Local Report 40

Sword and the Script

DECEMBER 10, 2019

21, 2019, the New York Times published a story, “With Local News in Retreat, The Community Fabric Frays.” Here are a few ideas: turn it into a blog post, prepare a webinar, submit it as a session for a conference, publish an infographic, repurpose content for social media, etc. The list goes on.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Journalistics

MARCH 2, 2013

You may want to take on a client of your own to start gathering work examples – consider helping out a family or friend with their business, or volunteer for a local non-profit organization or church. If you know how to use image editing software, this is an incredibly relevant skill for public relations and content marketing today.

Pinterest 52

Pinterest Writing Interviews Social Media 52

MaccaPR

NOVEMBER 10, 2015

Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art. He turned those bricks into a business and he now has a handful of employees. Social media needs to be nourished by human expression.

Marketing 48

Marketing Social Media Video Mobile 48

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Cool infographics. Big full-screen images.

Real Estate 57

Real Estate How To Web Case Study 57

Waxing UnLyrical

JANUARY 17, 2019

These results can be used for a press release, infographic, social media post and media relations outreach. This is a great team-building exercise and you could earn some local press for your efforts. Employees and customers enjoy working with socially responsible companies, so the benefits could well extend way beyond the event.

Leadership 81

Leadership Survey Education Exercises 81

Contently - Strategy

AUGUST 22, 2019

Deloitte spends each year surveying American families about the materials they find themselves buying for kids every time autumn rolls around, and they present their findings in a cool animated infographic. Bank of the West’s “Positive Banking” subway takeover.

Banking 93

Banking Content Marketing Examples Industry 93

Waxing UnLyrical

MAY 5, 2011

It’s about your customers or vendors, your clients and employees too; their stories and how your product or service helps them. Is it local? My local Six Flags may be cheaper, even offer coupon deals but there is really no comparison to the Disneyworld experience. UnSucking of the corporate babble. Is it global?

Storytelling 66

Storytelling Publicity Comparison Local 66