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The Power of Storytelling in Marketing and PR for Healthcare Professionals

Burrelles Fresh Ideas

Fostering emotional connections is crucial in healthcare. Why Storytelling Matters in Healthcare Marketing and PR The healthcare industry has shifted from traditional marketing to relationship-oriented approaches, recognizing the importance of emotional connections with patients and the public.

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Does PR Help in Reputation Management for Your Company?

Victorious PR

Let’s say you run a reputable company. You know it’s reputable because you personally vet and hire each employee; have strong company values that you live by; inspire your employees to live by them as well; and do your best to make sure your company is ethical, moral, and genuine. How Reputation Management is Built.

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Daley’s Razor: On Healthcare Communications & Fake News

PRSay

Now, Daley’s Razor is an edict to all of us in healthcare communications as we rally against fake news, propagated either by false motives or old fashioned apathy. Compelling messages that don’t have the benefit of being true aren’t hard to find in healthcare. For better or worse, this problem isn’t new.

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Employee Morale and Patient Experience Belong in the Same Conversation

Reputation Us

If you follow healthcare at all these days, you know there is a great deal of discussion about the “patient experience.” Patients have more choices than ever regarding their healthcare. The post Employee Morale and Patient Experience Belong in the Same Conversation appeared first on LTPR.

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When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

For those who said they did plan to speak publicly about issues, the most pressing topics named were data privacy, healthcare, and diversity and inclusion. Being the steward of a company’s image and reputation comes with the job. If the company’s reputation is in jeopardy, its CEO becomes the chief emergency officer by default.

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Treating Employees as VIPs: Six Staff Communication Tips

Reputation Us

Across the board, whether a financial services company or a healthcare […]. The post Treating Employees as VIPs: Six Staff Communication Tips appeared first on LTPR. In my 22 years of professional business experience, I have rarely seen a client have really solid internal communications.

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Treating Employees as VIPs: Six Staff Communication Tips

Reputation Us

Across the board, whether a financial services company or a healthcare clinic, communication from the top down regarding company direction or news items could be stronger. My best public affairs advice: Employees should be addressed first and foremost, not last. Employees need to understand what is happening—and what it means to them.