MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

PRSay

AUGUST 8, 2018

If you’re educating people about the dangers of drunk driving, you can use the same content for the Fourth of July holiday or Super Bowl Sunday. Also, when pitching print magazines, consider the necessary lead time. Evergreen content : Not tied to a particular day, evergreen content can be used any time during a month, season or year.

Pitching 136

Pitching Interviews Video Report 136

Critical Mention

MAY 8, 2018

Millennials are the last generation experiencing the shift from print to digital media firsthand. They’ve surpassed Baby Boomers as the population’s largest generation, according to Time Magazine and are also the most educated generation in American history, according to a PayScale study. A great rule of thumb is to show, not tell.

Mobile 90

Mobile Education Technology Examples 90

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. These seek to provide educational content. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics 52

Ethics Communications Print Television 52

Mora Communications

OCTOBER 2, 2017

Although television, online and print ads can bring some new patients to your practice, the opportunities a well-planned public relations campaign can offer are organic and far reaching. Effective PR is effective storytelling. PR is often considered a highly credible form of promotion.

Television 40

Television Print Radio Newspapers 40

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Goldman plots out the development of the profession from spin in the early-1900s to public education during the war, and latterly two-way engagement. Transatlantic television became possible.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

FEBRUARY 12, 2024

Many forms of financial content marketing from banks take on an advisory role , educating readers on touchy topics like debt and investments. When the publication shuttered its print version and went completely digital in 2019, editors and strategists were given an opportunity to reach into new markets.

Financial 52

Financial Content Marketing Marketing Banking 52

ReimaginePR

AUGUST 15, 2016

Create and distribute educational materials just for your loyal customers so that you don’t lose them in the process of the rebrand. Printed literature. Signage (marketing and educational). If necessary, be sure to create a bridge, too. Create a Cohesive Appearance Across All Platforms. The new brand image should be everywhere.

Employee 120

Employee Social Media Education Brand 120

Stephen Waddington

JUNE 23, 2019

Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 Meeker calls out the use of edited and curated images as a means of storytelling. 13 Turning the classroom inside out The education market is rapidly being disrupted by technology. TV and mobile are almost at parity for both viewing and ad investment.

Report 81

Report YouTube Privacy Web 81

Sword and the Script

MAY 22, 2018

Buyers relied heavily on salespeople for education. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Pre-Internet, that was because print ad space was so costly. Second, almost everything is now measurable.

Marketing 62

Marketing B2B Print Technology 62

Stephen Waddington

DECEMBER 15, 2021

Education and workplace practices are critical to change according to the Creative Industries Policy & Evidence Centre. The Institute of Development Studies has published best practice guidelines for inclusive storytelling. The Institute of Development Studies has published best practice guidelines for inclusive storytelling.

Publicity 128

Publicity Government Guidelines Facebook 128

PR Conversations

AUGUST 17, 2014

We see this almost everywhere that PR is discussed online (and often in print too). Others now describe themselves as storytellers, content curators or narrators. PR Sense Comment Communication Debate Dialogue Education Evaluation Public Relations Social Responsibility The Profession' They are right and everyone else is wrong.

Education 87

Education Training Policies Crisis Management 87

Contently - Strategy

OCTOBER 24, 2019

Many forms of content marketing from banks take on an advisory role , educating readers on touchy topics like debt and investments. When the publication shuttered its print version and went completely digital in 2019, editors and strategists were given an opportunity to reach into new markets.

Financial 79

Financial Banking Content Marketing Writing 79

Waxing UnLyrical

NOVEMBER 9, 2016

Currently, PR professionals are still in love with the concept of “storytelling.” I think of printed content (published, web, social, etc.) I think of printed content (published, web, social, etc.) ” Reports of the death of storytelling are not new. Lastly, educate yourself and ask for help.

Storytelling 87

Storytelling Measurement Ethics Web 87

PR 20/20

SEPTEMBER 14, 2018

Edison was as much a storyteller, marketer and mission captain as he was an inventor.". Feel free to use this template to print a few for yourself or your team. Our goal is to educate and empower marketing change agents to advance their careers, and drive digital transformation and performance in their organizations.?

Enterprise 46

Enterprise Agency Creativity Print 46

Beyond PR

JUNE 8, 2016

Remember, though, that the multimedia and content you provide are there to aid the journalist’s storytelling, not be the story itself. Kavitha noted to up-and-coming journalists that interning at a print job is critical. Kavitha noted to up-and-coming journalists that interning at a print job is critical.

Media Relations 40

Media Relations Media Journalism Print 40

Waxing UnLyrical

JULY 13, 2016

Through these channels you are given the opportunity to directly engage with your audiences, provide information which educates and appeals to them all while responding to any comments they have and taking part in an actual, legitimate conversation. Image by Dawid Malecki via Unsplash, CC Zero. A former U.S.

Measurement 40

Measurement Advertising Advertising Enterprise 40

Sword and the Script

DECEMBER 8, 2015

They are affluent, educated and maintain “listening habits dramatically different than the average American,” according to Edison Research. There are a handful of superior podcasts that I find broadly educational and consume habitually using iTunes on a regular basis. There’s several other important points about podcast listeners.

Radio 60

Radio Content Marketing Marketing Education 60

MaccaPR

MARCH 2, 2017

Don’t miss Buffer podcasts (which range from video marketing and Snapchat strategy to the storytelling secrets of National Geographic Travel) and its case studies, such as: “ How I Grew My Traffic By Almost 50% In Just 30 Days Using Twitter.”. Our fave posts: “ 3 Ways to Research Companies for Personalized Video Sales Outreach ”. “

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Maxim Behar

MARCH 6, 2022

I also started producing some small ads or souvenirs or business cards or brochures, printing calendars, small business souvenirs, or presents. They had their education and their press cards or media cards. So, I started off with a so-called advertising agency at the very beginning and then turned step by step.

B2B 52

B2B Communications Media Newspapers 52

ZudePR

DECEMBER 30, 2016

Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. Hot off the printed press. There is no boring if you tell your story right.” All 160 episodes since July 2014. Jab Jab, right hook.

Writing 84

Writing Google Meeting Airlines 84

Contently - Strategy

MARCH 18, 2024

In an effort to break from tradition, BBH started the Center for Women & Wealth, coupled with a pioneering print magazine tailored for these women. Visual storytelling is worth a thousand words: Use it to simplify complex information. Meanwhile, total monthly conversions skyrocketed by 247%.

Case Study 52

Case Study Financial Content Marketing Study 52

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). The top trend in media right now is the evolution of the multimedia journalist.

Media Relations 40

Media Relations Media Mobile Pitching 40

Contently - Strategy

OCTOBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. According to a study by Demand Gen Report , interactive content was more effective at educating buyers than static content by 23 percentage points. Educational Courses Are Lead Gen Machines. After evaluating over 6.9

B2B 85

B2B Content Marketing Trends Marketing 85

Contently - Strategy

DECEMBER 4, 2018

This space, devoted to educating your audience on problems and challenges they can overcome with your product, is where your competitors begin to fall away. We try to apply that principle to our own bottom-funnel assets, which can be printed out and distributed at events or shot over to potential clients as PDFs.

Case Study 111

Case Study Marketing Study Content Marketing 111

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Companies can reroute part of these massive budgets to digital content that helps educate consumers while staying within industry rules and regulations. Once the coronavirus hit, that all changed.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Our in-house designers are visual storytellers who can take in a data dump on chronic health conditions in the U.S.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Contently - Strategy

JULY 31, 2019

Meanwhile, a media company like Hearst might publish a feature article in the print edition of Esquire magazine, and the sole “point” of that article might be “make the reader feel like they really get Chris Evans.” Content marketers never make content for content’s sake. ” Functionally, it’s fluff.

Content Marketing 111

Content Marketing Marketing Media SEO 111