MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

B2B PR Sense

JANUARY 5, 2018

The PR method of third party endorsement often carries more credibility than a company who endorses itself with paid ads In fact, according to a recent Nielsen study about what sources people trust most, the first three were recommendations from people they know, online recommendations, and editorial content, such as newspapers.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Cision

JANUARY 19, 2017

They can be aspirational stories, relatable or educational. Storytelling by recognized, influential people is where PR is heading. You shouldn’t only be pitching to traditional media like TV and newspapers but also leveraging non-traditional platforms to reach consumers like podcasts, blogs and social media.

Social Media 120

Social Media Newspapers Pitching Reputation 120

David PR Group

OCTOBER 9, 2014

For example, when writing for the general “newspaper-reading” public, you need to make sure your text is crafted at no more than an eleventh-grade reading level. Remember, your audience comprises people who you want to educate, connect with, and persuade. Yet as communicators, in recent years, we have drifted.

SEO 94

SEO Google Storytelling Writing 94

The Resolution Blog

MAY 7, 2019

The reality is storytelling is definitely not a craft that AI can do just yet. But I think a lot of people who read a newspaper still want to hear the personality of a specific person, so I still think we’re about 50–10 years from seeing AI take over storytelling. Basically, it’s a lot of education and a lot of hunting around.

Technology 120

Technology Analysis Data Tools 120

Stephen Waddington

MAY 16, 2019

Danielle Whitfield, Media and Public Affairs Executive, Newcastle Airport @daniellemalvina Northern boomerang: brands to Newcastle Christian Cerisola was motivated to move into PR after working for a provincial newspaper and receiving poorly targeted pitches. He described breaking a story about a pornographic video pirating ring.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Mora Communications

OCTOBER 2, 2017

In the medical field, it’s not the physician or medical center who can buy the biggest ad or run the most commercials who win; it’s those that can tell the most compelling and educational human-interest stories. Effective PR is effective storytelling. PR is often considered a highly credible form of promotion.

Television 40

Television Print Radio Newspapers 40

The Awards Blog

AUGUST 30, 2019

The secret ingredient for a winning submission is to tell a story using the four elements for great storytelling: The Opener. A school board that still needs to catch up to the 21 st century in order to better educate the students in their school district. Local Newspapers or Online Publications. The Sympathetic Victim.

Writing 52

Writing How To Local Examples 52

Beyond PR

JUNE 8, 2016

Remember, though, that the multimedia and content you provide are there to aid the journalist’s storytelling, not be the story itself. As you build relationships with the media, find out what they need and follow through with those elements. Give options, not directives and make your content easy to adapt.

Media Relations 40

Media Relations Media Journalism Print 40

Communications Conversations

MAY 3, 2016

She is particularly interested in pursuing a career with an international nonprofit that works to alleviate poverty and improve educational opportunities around the globe. A double major in public relations and Chinese, Alex uses her passion for storytelling and crafting a message to lead the public relations efforts for BADASS.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling.

Marketing 192

Marketing Content Marketing Data Social Media 192

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Then the UK chain cooked up an extraordinary ad that ran in two daily newspapers. Starbucks followed up by announcing it would close 8000 stores on May 29 for a half-day of employee education around racial bias. Did it abolish racism with the partner education commitment?

Fashion 255

Fashion Reputation Social Media Brand 255

PR 20/20

FEBRUARY 6, 2020

You guessed it, they’re each an opportunity to become a more educated marketer and professional. ??????. Across his many ventures, Drew aims to inform and educate marketers to help their businesses thrive. The creators: You know the Wall Street Journal, it’s one of the largest newspapers in the U.S. and Epic Content Marketing.

Marketing 74

Marketing Conference Content Marketing Agency 74

Ishmael's Corner

MAY 3, 2015

In preparation for our storytelling workshops , we request that participants complete some light homework. Use storytelling techniques to educate, inform and even amuse in contrast to the conventional B2B playbook that shouts “Me, Me … and here’s a little bit more about Me.”. Take a post on the Panama Canal. No mention of GE.

B2B 60

B2B Brand Branding Storytelling 60

Maxim Behar

MARCH 6, 2022

And then when I came back, I started Standard Daily as one of the first, if not the first private newspapers in Bulgaria, in my native country Bulgaria where I live. The journalists were people working in media, newspapers or TV channels, or radio stations. They had their education and their press cards or media cards.

B2B 52

B2B Communications Media Newspapers 52

Sword and the Script

DECEMBER 8, 2015

They are affluent, educated and maintain “listening habits dramatically different than the average American,” according to Edison Research. There are a handful of superior podcasts that I find broadly educational and consume habitually using iTunes on a regular basis. There’s several other important points about podcast listeners.

Radio 60

Radio Content Marketing Marketing Education 60

PR Conversations

AUGUST 17, 2014

Others now describe themselves as storytellers, content curators or narrators. First, along with other British-based PR consultancies, it was questioned by the Guardian newspaper about whether it would rule out working with climate change deniers. Are they familiar with conceptual frameworks that help improve communications?

Education 87

Education Training Policies Crisis Management 87

NewsWhip

JUNE 23, 2021

Meanwhile, when you have a developer doing the extensive work and research of a thousand pages of a permit application, an opponent and activist or someone who just doesn’t totally understand it because they didn’t read 500 pages of text, they only need 280 characters of a Tweet to generate a 500 word newspaper article.

Data 78

Data Media Analytics Energy 78

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. Influence of local newspapers | Jump to text.

Healthcare 78

Healthcare Storytelling Communications Local 78

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 15, 2021

Education and workplace practices are critical to change according to the Creative Industries Policy & Evidence Centre. The Institute of Development Studies has published best practice guidelines for inclusive storytelling. The Institute of Development Studies has published best practice guidelines for inclusive storytelling.

Publicity 128

Publicity Government Guidelines Facebook 128

Contently - Strategy

JANUARY 23, 2019

The first approach yields a timeline of newspaper articles, which you can piece together to create a full story. The educational aspect also helps brands avoid reporting on conflicts of interest or criticizing their own industries. You have to educate, entertain, and own your audience. Explainers are an easy way to do all three.

Media 111

Media Journalism Content Marketing Education 111

Contently - Strategy

JULY 31, 2019

You’ll need to speak their language to recruit them, and veteran newspaper reporters don’t necessarily know what “ map against your KPIs ” means. Because of a lack of education on the subject, many writers think of SEO as simply turning their headline into a question that readers might Google.

Content Marketing 111

Content Marketing Marketing Media SEO 111

Communications Conversations

MAY 13, 2015

Julia is among the brightest, most dedicated, and energetic students I’ve encountered in 27+ years in higher education. She is editor-in-chief of The Winonan , WSU’s campus newspaper; she is president of the WSU Public Relations Student Society of America chapter; and she is executive director of the WSU St. University.

Groups 60

Groups Internal International Conference 60

Masters in Communications

FEBRUARY 12, 2022

These seek to provide educational content. Way before newspapers, the Romans and Greeks used scrolls, Egyptians used papyrus, and ancient China used a form of paper to distribute information, even if that information was limited to an inner circle of elites or an educated few in those cases.

Ethics 52

Ethics Communications Print Television 52