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Maxim Behar Provides Guidance On How To Embrace AI In PR Ethically.

Maxim Behar

Host: Now, other than getting inspired by our young leaders, we're going to talk about a core issue we brought up earlier a few times, ethics, how to practice and how to really leverage AI with ethics. We've been listening to a lot about AI and a lot about ethics. A lot of people were asking me, what is business ethics?

Ethics 59
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Celebrating Black History Month: Notable Thought Leaders Opening New Doors to the Future

Stern + Associates

Any organization’s upcoming meeting agenda, professional development, or executive education sessions – during Black History Month and beyond – would be well-rounded with the research-backed insights and perspectives different from those held within many organizations. Leadership that Harnesses the Power of a Team Linda A. Hill, Ph.D.

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Newsjacking: How Brands Can Use Current Events To Make News

ImPRessions - Crenshaw Communications

Newsjacking is a powerful tactic for marketing and public relations. This presented a prime newsjacking opportunity for SOCi , a marketing platform for multi-location brands across online platforms. SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership.

Brand 323
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The Secret Weapon of B2B Marketing: How Influencers Drive Growth

Burrelles Fresh Ideas

When most people think about influencer marketing, they usually picture interactions between businesses and consumers. Business-to-consumer (B2C) influencer marketing tends to receive greater focus due to its potential for generating immediate sales.

B2B 94
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2023 CPRE Report Underscores Need to Connect Practitioners to Students Through the Classroom

PRSay

The report The report, “Navigating Change: Recommendations for Advancing Undergraduate Public Relations Education,” underwritten by the Weiss Family Trust, by Jim and Audra Weiss, has been issued as part of CPRE’s 50th anniversary year. Seven teams of educators and practitioners contributed their expertise and content.

Report 78
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2023 CPRE Report Underscores Need to Connect Practitioners to Students Through the Classroom

PRSay

The report The report, “Navigating Change: Recommendations for Advancing Undergraduate Public Relations Education,” underwritten by the Weiss Family Trust, by Jim and Audra Weiss, has been issued as part of CPRE’s 50th anniversary year. Seven teams of educators and practitioners contributed their expertise and content.

Report 78
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Is Lawsuit Against Marketing Firm’s Role in Opioid Crisis a Precedent for Public Relations?

PRSay

In early May, the state of Massachusetts filed a lawsuit against Publicis Health for its work with Purdue Pharma, claiming its “unfair and deceptive” marketing practices helped fuel the national opioid crisis. A commitment to ethics. For communicators, the suit reinforces the need to commit to ethical responsibilities.

Crisis 164