Ronn Torossian

JULY 24, 2023

Why Miami is the City for New and Emerging Businesses To Start Their Growth Currently, Miami is a thriving hub for startups, offering numerous advantages for entrepreneurs. It has a growing startup scene and a deep-rooted relationship with the local community. Moreover, the city has been witnessing an unprecedented investment boom, making it an attractive […] The post Why Miami is the City for New and Emerging Businesses To Start Their Growth appeared first on.

Local 367

Local Community 367

Onclusive

JULY 27, 2023

For communications and PR professionals, planning is one of the first steps to kicking off an announcement or campaign. But why exactly is strategic PR planning so important? What happens if you and your PR team invest more into strategic planning in your campaign workflow. Ultimately, strategic PR planning can make all the difference in driving impactful and successful campaigns to achieve your goals and we’ll explore how.

Tools 354

Tools Internal International Resources 354

ImPRessions - Crenshaw Communications

JULY 28, 2023

Why do most sales tech companies struggle to drive great PR? The sales tech market is incredibly hot. Look at companies like Crunchbase or Drift. I’ve spoken to dozens of companies and platforms over the last few years — from SaaS for sales compensation to AI-powered sales enablement — to give them guidance on the PR challenges for the sales tech industry, in general, and how they can break through.

B2B 156

B2B Journalism Enterprise LinkedIn 156

The Resolution Blog

JULY 25, 2023

In this spotlight interview, we chat with Ian McAllister, Strategic Head of Marketing and Communications at The Alnwick Garden in Northumberland, England who shares insight into their proudest creative media campaigns. These include the launch of Lilidorei, the world’s largest play structure, which garnered extensive media coverage in outlets including the BBC and ITV, and […] The post PR Resolution Meets: Ian McAllister from The Alnwick Garden appeared first on PR Resolution — by Co

Meeting 156

Meeting Interviews Creativity Communications 156

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Ronn Torossian

JULY 28, 2023

In the fast-paced and competitive world of the airline industry, effective communication is crucial for building trust, managing crises, and enhancing the overall passenger experience. A thoughtful airline communications strategy helps airlines convey their brand values, address customer concerns, and maintain a positive reputation. Objectives The first step in developing an airline communications strategy is […] The post Creating a Thoughtful Communications Strategy in the Airline Industr

Airlines 195

Airlines Industry Strategy Communications 195

ImPRessions - Crenshaw Communications

JULY 24, 2023

Let’s get one thing out of the way. I never particularly liked the name “Twitter” and I hated to say someone “tweeted.” So, even as a former power Twitter user, I don’t feel very sentimental about Elon Musk’s recent decision to change its brand to “X.” But that’s just because there are so many other reasons to look at Twitter’s new name and logo as the rearranging of deck chair cushions on a rapidly sinking platform.

Twitter 156

Twitter Banking Brand Branding 156

Agility PR Solutions

JULY 26, 2023

Distributing press releases to journalists, reporters, and other influencers is a great way to build awareness of your business. After all, if you’ve got a great story or news to share about a brand, you want it to get as much coverage as possible. That’s exposure for your brand—not to mention potential links to your […] The post 5 steps to mastering the art of small business press release distribution appeared first on Agility PR Solutions.

Small Business 147

Small Business Report Brand Branding 147

PRSay

JULY 24, 2023

Read more articles on health and wellness in the June-July issue of Strategies & Tactics. My communication roots go back to high school as a newsletter editor and member of the forensics team. I have always loved the integration of words, pictures, and data to help folks understand, grow, and change. My entire life, in fact, has centered on the flow of information.

Energy 148

Energy Meeting Writing Course 148

Garrett Public Relations

JULY 22, 2023

Earned media – it’s a focus of many public relations campaigns. What is earned media? Some might refer to it as publicity or media coverage. It involves working with media outlets to get clients noticed and, in a perfect world, featured. And that, of course, means working with journalists. But – … How Helping Journalists Get What They REALLY Want Boosts Your PR Results Read More » The post How Helping Journalists Get What They REALLY Want Boosts Your PR Results appeared first on Garrett Pu

Course 147

Course Publicity Media Small Business 147

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Prowly

JULY 26, 2023

A book launch press release follows similar rules to other press releases, with a few caveats. Let us walk you through exactly how to write a book press release and gain media attention by distributing it. The post How to Write a Book Press Release (Examples and Templates) appeared first on Prowly Magazine.

Writing 104

Writing Examples How To Media 104

Agility PR Solutions

JULY 27, 2023

In today’s competitive business landscape, customer experience is pivotal in driving success. To create exceptional customer experiences, companies must align their public relations efforts with customer support strategies. This article explores the crucial relationship between PR and customer support, highlighting some effective PR strategies that can be integrated with customer support efforts to build strong […] The post Elevating customer experiences: How public relations and customer

Publicity 146

Publicity Strategy Company Brand 146

Sword and the Script

JULY 25, 2023

Brand building is increasingly important as B2B prospects come to a decision before ever talking to sales, yet a new report finds 69% of CFOs view brand marketing as a cost center Most searches are zero-click searches. Tracking capabilities of third-party cookies set to end. Prospective B2B buyers do their own research and have all but made a decision by the time they speak to a salesperson.

B2B 95

B2B Brand Branding Marketing 95

Wadds Inc.

JULY 26, 2023

I’ve reached a milestone in my doctoral project. Two years of research have been condensed into a series of hypotheses and research questions. My original thesis was that public relations practice had been elevated in management during the COVID-19 pandemic and that the situation might provide insight into the future development of practice. Asserting the value of public relations to management and improving the diversity and quality of practice has become the driving obsession of my career.

Publicity 98

Publicity Healthcare LinkedIn Community 98

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Steve Barrett on PR

JULY 28, 2023

As PR pros spend some well-deserved time off with their friends and families there is no shortage of issues to keep their brains ticking over in the background.

Blogging 123

Blogging 123

Agility PR Solutions

JULY 27, 2023

There are certainly broad issues that business leaders, IT, communicators and other managers are facing with deploying AI at a grand scale—security, data accuracy, ethics and responsible use, for starters—but when it comes to day-to-day use, there’s no greater challenge than upskilling their entire workforces with the knowledge and analytical acumen needed to integrate the […] The post The looming AI skills crisis: Leaders are ready to deploy it widely, but most workers say they don’t know

Crisis 143

Crisis Ethics Analytics How To 143

Stern + Associates

JULY 27, 2023

Over the past year or so, there’s been a big (and now accelerating) shift in the climate around sustainability communications. Driven by a political backlash, the notion that environmental, social and governance (“ESG”) issues should play a key role in business and investment has been widely challenged or even outright attacked in some cases. As a result, the way companies talk about sustainability is shifting – from enthusiastically touting such initiatives to anything from toning them down to

Communications 86

Communications Corporate Government Energy 86

5W PR

JULY 28, 2023

Early childhood is a critical time for a child’s development. The right baby gear is essential for supporting their growth and well-being. Baby gear includes various products that aid in the daily care, comfort, and safety of infants and young children. Cribs, strollers, high chairs, and play mats are just a few examples of these convenient items for parents.

Mobile 78

Mobile Travel Examples Agency 78

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Reputation Us

JULY 26, 2023

The two firms’ proven reputation management services include ESG, DEI, and corporate responsibility strategies Blue Ocean Global Technology, a New York-based digital reputation management firm, and ReputationUs (RepUs) , a Louisville-based reputation enhancement and crisis mitigation firm, have officially partnered to offer global companies a combined suite of digital and traditional services.

Reputation 78

Reputation Technology Crisis Corporate 78

Agility PR Solutions

JULY 27, 2023

To ‌effectively communicate with your target audience, maintain a good brand reputation, and improve awareness, you need to have ongoing relationships with traditional media outlets, journalists, and influencers as part of your media relations strategy. ‌However, social media has already transformed how we share and consume information. Today, social media users across different generations rely […] The post 4 ways to boost your media relations strategy using social media appeared first o

Social Media 78

Social Media Media Relations Strategy Media 78

Presspage

JULY 25, 2023

In today's fast-paced world, where information overload is the norm and where everyone has access to unlimited information, standing out from the crowd when it comes to media relations is crucial. But this requires more than just adding your article to the sea of content, no matter how good it may be. Building strong relationships with journalists and investors is crucial to capturing their attention, sparking their interest and fostering engagement.

Media 78

Media System Analytics Privacy 78

5W PR

JULY 26, 2023

In today’s diverse and multicultural society, brands have a responsibility to embrace inclusive marketing practices that reflect the rich tapestry of their audience. Inclusive branding goes beyond simply acknowledging diversity. It actively embraces and celebrates the unique experiences and identities of various communities. Queer-inclusive brands Queer-inclusive branding refers to brands that actively and authentically represent and cater to the LGBTQ+ community.

Brand 78

Brand Branding Marketing Community 78

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Frederik Vincx

JULY 25, 2023

Highlights Bootstrapped to 7 figures annual recurring revenue. Clientele includes heavyweights such as Audi, Axa Bank, Danone, IKEA, Samsung. Lead product design and marketing. The challenge Back in 2009, in an increasingly fragmented media landscape, brands needed more effective ways to share their stories. Till then, they had been managing their media outreach with Excel and Outlook and blogs.

Software 78

Software Banking Resources Government 78

Agility PR Solutions

JULY 26, 2023

Earlier this month, Meta released its new platform “Threads, an Instagram app,” saying the Twitter (X) challenger “is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow.” The app has already reached over 100 million users, thanks to its connection with Instagram, which allows users […] The post Is Threads the next big thing—and should your brand be there?

Brand 78

Brand Branding Instagram Community 78

Shift Communications

JULY 25, 2023

In tech, Gartner’s® Hype Cycle maps the maturation of emerging technologies. In the media, news coverage tends to follow a similar trajectory. And we’ve got exactly what you need to stay one step ahead of this media hype cycle. GET THE GENERATIVE AI PR PLAYBOOK Our playbook is built on decades of experience building leadership for companies amid innovation waves and includes helpful insights like: Data on how interest in genAI is evolving fast.

How To 78

How To Storytelling Leadership Technology 78

5W PR

JULY 25, 2023

Engaging food influencers has become a powerful strategy for snack brands looking to enhance their public relations efforts and reach a wider audience. Food influencers have amassed dedicated followings of food enthusiasts. They also have the ability to create engaging and authentic content that resonates with their audience. Product reviews and tastings Food influencers are known for their expertise and passion for culinary experiences.

Brand 78

Brand Branding Creativity Storytelling 78

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

HMA Public Relations

JULY 28, 2023

From owning her own house, car and jet to having more than 250 careers and a blockbuster movie, Barbie has had an impact on the world and allowed young girls to dream. Read more on the history of Barbie in this post from Abbie Fink.

Internal 89

Internal International 89

Agility PR Solutions

JULY 26, 2023

Public relations and marketing are two sides of the same coin. Both build and safeguard a brand’s reputation. Both recognize the importance of nurturing stakeholder, customer, and media relationships to further their brand’s narrative and build credibility. And both know how to craft differentiated messaging that can help a company stand out in a crowded […] The post How a PR background sets CMOs up for success appeared first on Agility PR Solutions.

Reputation 78

Reputation Company Publicity Marketing 78

Solo PR Pro

JULY 26, 2023

Being a solo PR pro offers a world of opportunities and challenges including managing the financial health of your business and protecting your income. In this blog post, we'll explore three financial tips to help solo PR Pros thrive in their professional and financial journey. We are not financial advisors and this post is not a substitute for professional counsel. 1.

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Financial Insurance Insurance Training 85