ImPRessions - Crenshaw Communications
JUNE 27, 2022
The right public relations strategy allows brands to build visibility while creating or deepening connections with key audiences. But tools like press releases and feature story placements are just the beginning. Here are five ways to amplify PR efforts. Social media adds value. Social media posts can be more than company news and updates. Brands get creative on social channels.
Onclusive
JUNE 28, 2022
In our final article in the June blog series on Measuring Up To Marketing: How PR Fits Into The Mix, we’re discussing PR metrics that resonate with the key business decision-makers. When it comes to measurement, aligning with marketing provides an additional benefit of using the same data and language as your marketing peers when talking about success — which is also the language of the C-suite.
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Business Wire
JUNE 30, 2022
Public relations experts know the world is bigger than ever – which, on one hand, means more opportunity. But the world is also noisier. Media outlets are understaffed, and reporters are doing more. And with fake news pitches blanketing media outlets around the world, catching the attention of reporters and introducing them to your organization is harder than ever before.
Prowly
JUNE 28, 2022
We’re back with more insights revealed by our “The State of PR Technology 2022” report, which gathered the responses of two hundred PR professionals to various questions about the role of technology in their work. We wanted to get a better idea of what kinds of technology, if any, they were using to make their […]. The post More takeaways from our new “The State of PR Technology 2022” report appeared first on Prowly Magazine.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
ImPRessions - Crenshaw Communications
JUNE 28, 2022
For a creative services firm – like ad, PR or marketing agencies – differentiation is key. One way agencies distinguish themselves is by touting their independent status. In the advertising world, that may mean the company isn’t part of a consulting firm. The implication is that its team is free to offer top creative and client-centered work.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Flack's Revenge
JUNE 29, 2022
I saw a piece of content that drew me in recently. It was a story on Medium by Solo Thought Leader author Diego Pineda called Content Marketing is Dying; Here’s why you need to Develop Thought Leadership Instead. My first reaction was, “give me a break! Another XXX is dead (or dying) story! More clickbait fodder.” So I clicked. While wondering: “OK you got me.
PRSay
JULY 1, 2022
Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Matt Holt Books recently published the book’s 5th edition. Needless to say, a lot has changed in public relations since 1967. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals.
Agility PR Solutions
JUNE 26, 2022
Newly released research from local businesses service provider Scorpion explores the traditional and digital media channels consumers prefer when researching and purchasing new products or services, as well as their data privacy/online personalization preferences. Key findings include: Most people want web personalization Seventy-one percent of respondents indicated they like having their website browsing experience personalized.
PR for Anyone
JUNE 30, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Many people think of PR as something that is only when you are in crisis… that the PR spin machine has to start when things are spiraling negatively. Yes, that is one component of PR and there are PR professionals who specialize in this area.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Shift Communications
JUNE 28, 2022
We all want to do the right thing and support the causes that are important to us. But an organization cannot always participate in the public conversation in the same way an individual would. The decision to enter a social justice conversation is not one to be taken lightly. The mission, values, and priorities of your organization, along with the context for the conversation, all need to be considered to help ensure your participation in the conversation is sincere and credible.
PRSay
JUNE 28, 2022
A press conference can be a risky way to convey information to the media and the public, particularly during a crisis. The latest reminder of the perils that press conferences pose comes as new, conflicting facts have emerged about the tragic shootings on May 24 at Robb Elementary School in Uvalde, Texas, in which 19 children and two teachers were killed.
Agility PR Solutions
JUNE 30, 2022
What’s the temperature of fun in brand marketing—how does that factor into purchasing decisions? New research from national PR agency BML Public Relations + Digital explores these questions, as well as the types of news stories consumers seek in the current media landscape. The firm’s new study, conducted by The Harris Poll, found 85 percent […].
Prowly
JULY 1, 2022
You can’t spell “interesting points of view from the world of PR” without “Prowly #PRChat”! Ok, maybe you can. The point is that this is where we give a forum to voices from all over our industry and get insights, opinions and more from a diverse group of pros on the topics of the day. […]. The post Prowly #PRChat with Brett Farmiloe, founder and CEO of Terkel appeared first on Prowly Magazine.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Axia PR
JUNE 28, 2022
In this episode, author of Wall Street Journal’s bestselling “Fanocracy” David Meerman Scott goes into depth about his book and the science surrounding it. He describes what “fanocracy” is, why free things make loyal customers, the science behind fans and the ways to gain them, why passion is infectious, and much more. This episode will give great insight into your consumers’ minds and help you strategically use the information you learn.
Sword and the Script
JUNE 28, 2022
The point of surveys is to discover things you didn’t know previously not to artificially create a conclusion that readers should buy your product. I noticed a survey put out by a large technology company the other day. A press release announcing the survey indicated it was conducted by a third-party research firm, had more than a thousand respondents and covered a timely topic.
Agility PR Solutions
JUNE 29, 2022
Many owners of new or small businesses can utilize video content, but most of them avoid it simply because they don’t know how to do it or because they don’t feel comfortable in front of the camera. Fortunately, there are ways for business owners to create video content while appearing confident, which can improve their public […].
Prowly
JULY 1, 2022
You can’t spell “interesting points of view from the world of PR” without “Prowly #PRChat”! Ok, maybe you can. The point is that this is where we give a forum to voices from all over our industry and get insights, opinions and more from a diverse group of pros on the topics of the day. […]. The post Prowly #PRChat with Brett Farmiloe, founder and CEO of Terkel appeared first on Prowly Magazine.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
5W PR
JUNE 27, 2022
In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated. Many companies are more than happy to invest in ad tech because of its capabilities to target audiences while generating a lot of insights.
HMA Public Relations
JULY 1, 2022
With today marking Abbie Fink's 29th anniversary with HMA Public Relations, she is commemorating the special milestone by sharing 29 other communications milestones from over the years. Check it out in this month's #FunFactFriday post!
Agility PR Solutions
JUNE 26, 2022
All businesses are susceptible to cybersecurity threats in one way or another. These threats continue to grow and it has left people wondering how to navigate them. However, there are some businesses that face graver risks because of what they do. One of these is public relations. You cannot be lax when it comes to […]. The post 4 ways PR firms can improve security and avoid cyberattacks appeared first on Agility PR Solutions.
Karen Freberg
JUNE 26, 2022
I had my first international trip in three years, and it was so good to be back! What better way to take my first trip since COVID impacted the world than to Cannes Lions. As I have shared many times over the years, Cannes Lions has been one of my all-time favorite events to attend. While this may spark some reactions from my fellow colleagues in academia – it is important to say that the value you are able to get from Cannes Lions is beyond what any academic conference can offer to profes
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Steve Barrett on PR
JUNE 30, 2022
Every company will need to engage employees on the new rules surrounding abortion given the fundamental link between healthcare and employment in the U.S.
Practical Law Construction
JUNE 29, 2022
In its decision in Bresco v Lonsdale , the Supreme Court confirmed that insolvent companies have the statutory and contractual right to adjudicate construction disputes, even if that claim is affected by insolvency set-off. While Lord Briggs found overarching compatibility between the adjudication and insolvency regimes, that wasn’t to dismiss the difficulties arising between them, particularly those raised by insolvency set off.
Agility PR Solutions
JUNE 29, 2022
Ever since Russia’s invasion of Ukraine, global CEOs have confronted a new world of extraordinary volatility and uncertainty, tackling issues like recession, cyberattacks and inflation—which has forced many to reassess their growth assumptions and put strategic plans on hold. In fact, new research from The Conference Board, nearly 8 in 10 now expect a recession in their primary […].
Communications Conversations
JUNE 30, 2022
Yesterday, I led a one-hour webinar on how to unlock strategies to bolster your LinkedIn presence. It was designed for anyone who’s looking to use LinkedIn as a tool to find a new job, grow professionally or expand their network. I’m sharing the full, unedited webinar here since a number of people that signed up for the webinar couldn’t make it at the last minute.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Presspage
JUNE 29, 2022
People who look at how data flows within organizations have a term: “straight-through processing”. It’s an ideal state where information moves smoothly between the applications and activities it’s supposed to, without needing manual interventions like reformatting or rekeying. In other words, all the delays and blockages in a workflow are removed – keeping the process effective and efficient.
NewsWhip
JUNE 29, 2022
Dashboard sending has just been added to NewsWhip Spike, making it easier for you to build a dashboard once, and set your entire team up to use an exact copy of that dashboard, and start monitoring what matters in a matter of seconds. Set your teammates up for success. With dashboard sending, you can create a dashboard once, and send a copy to every team member in only a few clicks, and have a copy added to their account.
Agility PR Solutions
JUNE 30, 2022
In a seemingly ever-fluctuating consumer marketplace, more than 8 in 10 U.S consumers are planning to make changes to mitigate their product spending in the next three to six months, according to new research from market research firm The NPD Group. Nevertheless, general merchandise retail sales revenue is down just 1 percent through mid-May compared to […].
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