ImPRessions - Crenshaw Communications

OCTOBER 5, 2018

As a PR professional and secret Zillow enthusiast, I can appreciate real estate euphemisms. We’ve all seen flowery descriptions describing homes for sale as “cozy” (read: tiny); with a “low-maintenance yard” (probably paved concrete); or “partial water view” (maybe a dried stream bed). A recent tweet about a “Frank Lloyd Wright inspired cabin” made me think about the PR jargon that clutters press releases and business memos.

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Real Estate Software Leadership Advertising 225

Prowly

OCTOBER 1, 2018

Public relations is a game where the goal is to make the right impression. It’s all about creating and maintaining a favorable public image. The post 3 Essential Ways to Use Social Media for PR appeared first on Prowly Magazine.

Social Media 550

Social Media Media Publicity 550

Muck Rack

OCTOBER 1, 2018

4 ways the role of a journalist has evolved (And how that impacts PR)

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PR News

OCTOBER 3, 2018

On October 2, Amazon pledged to pay all U.S. workers $15 per hour beginning next month. All 250,000 Amazon employees and 100,000 seasonal staff will receive the higher wage, as will workers at Whole Foods. “We listened to our critics and decided we want to lead,” Amazon CEO Jeff Bezos said in a statement. He… Continued. The post Is Amazon’s $15 Wage More Than Good PR?

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Employee Blogging 198

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Ronn Torossian

OCTOBER 1, 2018

The latest story on the British media circuit has the Big Banks in its sights: scammers have stolen more than £500 million (US$653 million) from UK bank customers in the first half of 2018, and the banks have done little to restore faith in the system. On the back of the ten year “anniversary” of the global financial crash of 2008, is this a public pushback the banking sector can wait out?

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Banking Financial System Blogging 150

Melissa Agnes

OCTOBER 2, 2018

A culture of compassion requires consciousness. How compassionately conscious is your brand? You can also listen to this episode on iTunes , Spotify , and Stitcher , and YouTube. Nearly ten years after Dave Carroll’s United Breaks Guitars video series went viral and helped change the landscape of issue and crisis management for brands, Dave joins the Invincible Brand Podcast to discuss the impact of compassion on brands and on an organization’s issue management, crisis management, cu

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Brand Branding Crisis Management Customer Service 157

Stephen Waddington

OCTOBER 5, 2018

Public relations in an agency is unrecognisable from 25 years ago. It started, as these things often do, as a conversation on Twitter. I posted a list of activities that we used to undertake as part of our day job when I started out working in public relations in 1993. It’s turned into a nostalgic trip down memory lane for a lot of people in my network.

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Agency Web Print Newspapers 135

Brand24

OCTOBER 3, 2018

Hashtag marketing is one of the most effective ways to boost your social media metrics. Learn which hashtag marketing tactics will be beneficial!

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Marketing Social Media Media 141

Agility PR Solutions

OCTOBER 3, 2018

By 2019, Millennials will officially overtake Baby Boomers as the largest population demographic in the U.S. As things stand now, there are more than 72 million Millennials living, working, earning and spending their money on the internet—making them one of the most lucrative groups to go after for any marketer or brand. However, this is […]. The post 5 strategic tips for marketing your brand to Millennials appeared first on Agility PR Solutions.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

PRSay

OCTOBER 4, 2018

For each issue, the editors of Strategies & Tactics ask PRSA members a “Question of the Month.” In honor of the upcoming ICON , we posed the following: What advice would you share for a first-timer at PRSA’s International Conference? “After you build your schedule around content that’s most applicable to you, pick a wild-card session that’s totally different.

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Communications Conversations

OCTOBER 4, 2018

We’ve been hearing about this whole “dark social” trend for quite a while now. After all, the concept of texting and private messaging isn’t exactly new. But, recent statistics and trend lines have me thinking 2019 may be the year we start to see “dark social” truly start to impact social media marketing plans. For starters, there’s this trend line: Then, you look at the huge growth in Facebook Messenger over the last few years: And then you see this ins

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Trends Marketing Instagram Social Media 109

Contently - Strategy

OCTOBER 4, 2018

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Yes, Tom Hanks—and not just because of his calming presence. Hanks has enjoyed an illustrious film career precisely because he is not a character actor. Audiences feel comforted and engaged when they spot his face (or even just hear his voice) onscreen.

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Brand Branding LinkedIn Instagram 111

Agility PR Solutions

OCTOBER 1, 2018

Consumers all over the world report that brands set a low bar for the experiences they deliver and struggle to keep up with consumers’ expectations, but new research suggests we think brands have simply accepted their limitations and now just make empty promises. According to brand experience agency Jack Morton, over 52 percent of consumers […].

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Consumer Brand Branding Agency 111

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Sword and the Script

OCTOBER 2, 2018

A year after starting the role, a new retail CMO was frustrated. The job description discussed in the courtship didn’t match the reality: “To his surprise, his role was limited mostly to marketing communications, including advertising and social media. He had no responsibility for (and limited influence over) product launches, pricing, and store openings.

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Ishmael's Corner

OCTOBER 4, 2018

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. There aren’t many companies that crank out over $100B in revenue each year. GE is one of them. GE’s succession planning and consistency in leadership has been a Harvard Business Review case study. So when the company punts its CEO to the curb after a year and change on the job, it becomes big news.more.

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Stephen Waddington

OCTOBER 4, 2018

Thanks to everyone involved in the CIPR’s #AIinPR panel this year. Here’s a summary of our work presented to the Council today. I returned to the CIPR today to present a summary of the work of the #AIinPR panel to the Council. It was set up this year to make sense of the impact of artificial intelligence on PR. The group has tackled three projects this year: a crowdsourced tool databased, a review of the impact of AI on skills; and a literature review.

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Ethics Tools Groups Government 90

Agility PR Solutions

OCTOBER 1, 2018

Video has taken the marketing world by storm, and with great cause. From stronger brand and product recognition to increased conversion rates, video is a multi-sensory platform that is seemingly ready-made for marketing and advertising purposes. However, if your company is only using video for marketing or (gasp!) not using video at all, then it’s […].

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Video Advertising Advertising Marketing 100

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

5W PR

OCTOBER 3, 2018

When it comes to understanding the potential of virtual reality, brands and their marketing teams seem to have barely brushed the surface. Storytelling is everything in the contemporary branding world, and many businesses are beginning to look to evolving technologies to stay ahead of the game. With North Face shooting footage of a climb in Yosemite National Park to transform the shopping experiences of shoppers in New York and San Francisco, here’s a guide to help take your 2019 campaigns to ne

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Technology Storytelling Consumer Brand 88

PRSay

OCTOBER 1, 2018

Over his 22 years as public affairs officer at Yosemite National Park , Scott Gediman has experienced a myriad of crises on the job, from floods and rock falls to hantavirus outbreaks. “It seems like my life here is a perpetual crisis,” said Gediman, a longtime PRSA member. However, this summer he faced one of his greatest challenges yet: the Ferguson fire in Northern California.

Public Affairs 82

Public Affairs Hotels Publicity Interviews 82

Critical Mention

OCTOBER 3, 2018

Summer has come and gone, but we had a heck of a ride with 2018’s blockbusters! From Avengers Infinity War to Crazy Rich Asians, there are quite a few takeaways from these immensely successful box office hits: 1. Avengers Infinity War. Synopsis: Avengers Infinity War kicked off the summer blockbuster season with a bang. Ten years in the making, it brought together the entire Marvel Cinematic Universe–and brought moviegoers the grandest showdown of all time–the Avengers versus Thanos&

Film 69

Film Airlines Corporate Strategy 69

Agility PR Solutions

OCTOBER 3, 2018

Seven in 10 (70 percent) consumers in a new survey from mobile connectivity firm Metova say it is very important that a company they do business with has a great mobile experience, and more than half would choose one company over another based on the mobile experience they offer. The firm’s new survey of over […]. The post Most consumers choose one company over another based on mobile experiences appeared first on Agility PR Solutions.

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Mobile Consumer Company Survey 96

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

PR 20/20

OCTOBER 4, 2018

It’s that time of year again. Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes. It’s important that marketers constantly iterate strategies throughout the year based on performance. However, the end of the year presents the perfect opportunity to evaluate what worked and what didn’t— including which marketing mediums to incorporate.

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Video Trends Strategy Marketing 78

Communications Conversations

OCTOBER 2, 2018

I’ve been an independent consultant now for nine years. And during those nine years the most common refrain I hear from friends and colleagues is: “Must be nice to work from home.” During those winter snowstorms when most are stuck in three-hour commutes home? Yep, sure is. During those warm Minnesota summer Fridays when I can sneak out for nine holes in the afternoon?

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Meeting Conference Local Report 68

Critical Mention

OCTOBER 4, 2018

Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling is at the top of the list of communication trends that PR executives believe will dominate in the next five years. In the Global Communications Report 2017, released by the University of Southern California’s Center for Public Relations, the three top trends are digital storytelling, social listening and social purpose.

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Storytelling B2B Trends Examples 66

Agility PR Solutions

OCTOBER 4, 2018

You still find joy in taking marketing campaigns and turning them into real money spinners, but you may have lost the enthusiasm you once had for the world of advertising. To remedy this and to get you enjoying what you do again, why not branch out from the agency that you work for, and start […]. The post 3 tips for running your own marketing agency successfully appeared first on Agility PR Solutions.

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Agency Marketing Advertising Advertising 96

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

PR 20/20

OCTOBER 2, 2018

Take a second to think about the last interaction you had with a brand online. Positive? Negative? If it was a positive experience, what stood out to you? Let me guess… it was some type of seamless interaction that offers real-time messaging to ask and answer questions almost instantly? Sounds a lot like online chat. The rise of online chat tools have opened up new lines of communication for customers , driving brands to rethink their online marketing strategies.

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Tools Marketing Meeting Resources 78

Stephen Waddington

OCTOBER 3, 2018

Job cuts are the human side of the modernisation of PR but new opportunities are being created enabling us to work smarter and deliver better work. Cision is set to lay off 100 people in London as media monitoring revenues fall according to PRWeek. I hope that those affected are able to find new roles quickly. It's an unfortunate sign of the shift in PR from publicity or earned media, to integrate different forms of media including influencers; owned media; paid and earned social media; and earn

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Technology Tools Conference Community 63

Critical Mention

OCTOBER 1, 2018

Unless you are one of the “big boys” with an internationally recognized logo like Coca-Cola or McDonald’s, you’ll need to localize your logo for the foreign audience you seek. Luckily, there are strategies to cater to international audiences for your next PR campaign! Creating logos for an international audience isn’t just about translating the words you have in your logo–it’s a matter of designing it in the right context.

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