Onclusive

AUGUST 19, 2021

After trying two other platforms which were difficult to navigate, Sophos was looking for more than just media monitoring software; the PR team wanted a partner that could understand their business and how they could increase the use of data for their global PR strategy development. Learn why Sophos selected Onclusive’s media analytics platform to help them understand their global media coverage using technologies such as Power of Voice , competitive intelligence measurement, and PR Attribution

Case Study 370

Case Study Strategy Analytics Software 370

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

For PR teams, earned media placements are a key deliverable of a strategic public relations campaign. Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. Earned media offers credibility even though we give up perfect control over the message. But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period.

Case Study 390

Case Study B2B Study Interviews 390

PR for Anyone

AUGUST 17, 2021

Like it or not, TikTok is here to stay. They have over 1 billion users and most are between the ages of 13 and 60. It’s a huge demographic so it’s important to pay attention to what is trending on TikTok. Whether you are on it or not, it’s a great place to see what people are talking about. If it’s trending on TikTok, it’s probably trending everywhere else – or it will be soon.

Trends 246

Trends Television Exercises Pitching 246

Ronn Torossian

AUGUST 20, 2021

With the help of media coverage, companies can showcase their products, services, or even themselves, and offer credibility and validation while being featured in media outlets. Media coverage is different from commercials and ads because it means the company being featured in a newspaper, a magazine, or even on TV or radio positions the company […].

How To 195

How To Radio Newspapers Company 195

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Onclusive

AUGUST 17, 2021

An important article by Bloomberg, “ Investors Are Ignoring a Dangerous Crackdown on Press Freedom ,” recently caught my eye. I’d recommend reading the whole story, but a few things stood out to me: “More journalists than ever were in jail last year and the number of media workers killed rose by a third compared to 2019”. “When a newspaper closes, the local government’s borrowing costs rise because diminished scrutiny makes investors less comfortable,” according to a 2019 Journal of Financial Ec

Marketing 370

Marketing Newspapers Government Financial 370

PRSay

AUGUST 19, 2021

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Name: David Marshall, Ph.D., APR. Location : Baltimore. Current job title : Professor and Chair of The Department of Strategic Communication in the School of Global Journalism & Communication at Morgan State University. Board nominee position : Director-at-Large.

Meeting 195

Meeting Education Ethics Leadership 195

Ronn Torossian

AUGUST 18, 2021

These days, most marketers have the task of balancing different promotional efforts across a variety of platforms. This has become a challenge in recent years as tracking a campaign’s success across different platforms isn’t universal, in that every platform has its own metrics. However, with a great media planning strategy as well as an understanding […].

Marketing 195

Marketing Media Strategy Media Relations 195

Onclusive

AUGUST 16, 2021

We can all agree that earned media content is king when it comes to building brand reputation—your biggest brand asset. Followed closely by owned media, earned media continues to be the most trusted form of advertising compared to paid media. To help with your earned media efforts, Onclusive has created the ultimate guide to developing an effective earned media strategy and measuring success.

Measurement 195

Measurement Strategy Media Leadership 195

Cision

AUGUST 18, 2021

No matter how the fall tradeshow season shapes up, take these steps to ensure you’ll be ready to deliver valuable stories to your readers. .

Blogging 156

Blogging Media 156

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Agility PR Solutions

AUGUST 17, 2021

When people search for products/services relevant to your niche, you want to be among the top results so as to attract more clicks. After all, clicks are a key differentiator between a failing business and a thriving one. And guess what? You can drive clicks (and a lot more) by integrating digital public relations and […]. The post 4 ways to combine digital PR and SEO for better marketing results appeared first on Agility PR Solutions.

SEO 170

SEO Digital PR Marketing Publicity 170

Ronn Torossian

AUGUST 16, 2021

Neologism is ‘ a new word, usage or expression’. Some neologisms in marketing have transformed into ‘generic trademarks’ such as Post-it, Velcro, Biro and Frisbee. For marketing, neologisms are often wordplay centered around a brand name. Words have always been a crucial component of effective marketing. They are more relevant now with the marketing content […].

Marketing 195

Marketing Brand Branding Agency 195

Awario

AUGUST 17, 2021

This post shows you some examples of how SaaS companies rocked specific marketing strategies, attracted millions of users, and became famous in their respective niche. Surely, the strategies described won't be the only ones that led to the companies' success. And it goes without saying that the products of these companies are truly great products.

Examples 163

Examples Company Marketing Engineering 163

NewsWhip

AUGUST 18, 2021

Artificial intelligence has been one of the defining projects of the 21st century. It seems these days as if every start-up is pushing some version of AI or machine learning, and that’s to say nothing of the established companies that are incorporating it into their own workflows. It often stirs debate about how much some of this tech actually falls under the category of AI.

Company 148

Company Web Ethics Analysis 148

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Agility PR Solutions

AUGUST 18, 2021

In marketing, there will always be good and bad ways of engaging with your customer base, and telling them apart can often be tricky, especially when looking at a constantly evolving e-commerce landscape. Understanding the different steps a buyer goes through in their head before committing to a transaction—usually referred to as the buyer’s journey—should […].

Tools 164

Tools Marketing Analysis Brand 164

Contently - Strategy

AUGUST 18, 2021

Ask a marketer to describe the ideal brand voice, and you’re bound to hear one word: conversational. Judging by our research, that’s causing a problem. For the record, using clear, colloquial language in your work is good. It makes content accessible and helps audiences understand what you’re trying to convey. But marketers may be conflating conversational and agreeable, which is leading to blander stories that lack in-depth advice.

Study 128

Study Brand Branding B2B 128

Prohibition

AUGUST 19, 2021

We live in a world in which social interaction and social media networks are integral. Therefore, the reach of an individual’s reputation has reached a level unimaginable to previous generations. It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours.

Reputation 118

Reputation Google Crisis Management Engineering 118

Culpwrit

AUGUST 17, 2021

By David Gallagher Last week I posted some news on my personal social media feeds about a – my – decision to leave a good job with nice people. Here’s the post as it appeared, first on Instagram (reposted automatically to Facebook), and then on Twitter as a thread, and ultimately LinkedIn: Work news […]. The post Unexpected Pandemic Side Effect: Many Rethink Personal and Career Goals appeared first on culpwrit.

Instagram 119

Instagram LinkedIn Facebook Twitter 119

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Agility PR Solutions

AUGUST 15, 2021

Recently, the employees at the video game studio Activision Blizzard ended up walking off their jobs after news of ? sexual harassment and gender discrimination lawsuit inside the company surfaced. Before the scheduled walkout, the employees shared a statement of intent, which announced the walkout and criticized the company itself for the response to the […].

Case Study 157

Case Study Employee Study Crisis 157

Muck Rack

AUGUST 18, 2021

Understanding your PR toolkit: Media pitch vs.

Pitching 186

Pitching Media 186

Axia PR

AUGUST 19, 2021

This is a solo episode that talks about how providing scholarships can give you a competitive advantage. Did you know that it's a stepping stone for you to build a strong brand and reputation? Stay tuned!

Company 110

Company Reputation Brand Branding 110

Culpwrit

AUGUST 19, 2021

Sexy and Employee Communications? It’s Happening The high-demand communication job nobody knows about By Mark Dollins Ever seen the words “sexy” and “employee communications” used together? In the world of PR and Communications, chances are pretty good that most communication students don’t see that combination much, if ever. In fact, based on how many academic […].

Employee 117

Employee Communications 117

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Agility PR Solutions

AUGUST 15, 2021

There are some announcements that will just not generate any coverage in tier one media outlets, no matter how much your company might want coverage in those types of media outlets. These types of announcements are called noteworthy news—it is notable but not quite newsworthy. There is a saying in media relations, if you have […]. The post 6 tips for building a strong media list to communicate your company’s noteworthy news appeared first on Agility PR Solutions.

Communications 157

Communications Media Media Relations Company 157

Inbound PR

AUGUST 18, 2021

It's been busy the last few months. I've been quiet on this blog and I'm not going to lie, finding time to write between an expanded job role and a now 10-month old still at home has been tough. Juggling is challenging, as I'm sure you'll agree. In fact, the whole world would agree that what makes life today truly unprecedented is the pace of change.

Mobile 108

Mobile Technology Writing Blogging 108

Sword and the Script

AUGUST 17, 2021

88% of PR pros say creativity is more important in the era of Covid. I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). This week I paused to catch up on reading several other surveys of interest to PR and communications. Below are some of the findings that stood out for me. 1.

Creativity 95

Creativity Study Ethics Publicity 95

PR Fuel

AUGUST 19, 2021

The worldwide public relations market is expected to register an annual compound growth rate of 10.2% in 2021. The massive growth comes as businesses strive to recover from the COVID-19 effect. And there is no better way to reach the public than through media relationships. Business owners now realize the numerous benefits of media relations to boost brand awareness.

How To 105

How To Media Pitching Report 105

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Agility PR Solutions

AUGUST 18, 2021

Modern content is an increasingly visual medium, especially if that content is online, and that trend goes hand in hand with expectations of real-user authenticity—which challenges brand marketers to incorporate both components or risk losing visitors and potential customers. New research from visual content marketing platform Stackla explores how consumers’ online shopping habits have changed, […].

Content Marketing 155

Content Marketing Trends Consumer Marketing 155

Practical Law Construction

AUGUST 17, 2021

Beyond the Scottish courts’ adjudication enforcement procedure , I’m not particularly familiar with the processes they follow. Therefore, I was interested to see the judgment in Graeme W Cheyne (Builders) Ltd v Michael Duthie Wilson , which involved the Sheriff Appeal Court (SAC) reviewing a sheriff’s decision to enforce an adjudicator’s decision.

Construction 105

Construction Exercises Industry 105

Sword and the Script

AUGUST 20, 2021

Agility PR Solutions and the venerable Bulldog Reporter invited us back to present at their Earned Media Mastery Summit this year. They even put our mugshots on a fancy social media graphic and despite my serious demeanor, I’m almost smiling! During our session, Ned Lundquist , ABC, IABC Fellow, the editor and publisher of Ned’s Job of the Week (JOTW), and I will walk through “ The New Normal: Why PR is More Valuable than Ever ” based on data from our fourth annual JOTW Strategic Com

Media 92

Media Survey Resources Pitching 92