5W PR

MAY 20, 2019

Diversity. Inclusion. Equality. Wellness. All of the words above have one thing in common: they are current issues that are now at the core of marketing and advertising. Why is this? As with any time period, social movements often take precedent when it comes to creating strong messaging. And this approach makes a lot of sense. After all, aligning a brand’s mission and messaging with social themes can often pay off in the form of loyalty from customers.

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Agility PR Solutions

MAY 20, 2019

Brands and businesses are hailing the importance of a customer-centric business and marketing strategy—but are they walking the walk? New research fromdigital experience optimization firm Optimizely reveals that over 80 percent of businesses are talking about the benefits of a customer-first approach, but few of these are turning talk into action. Over half (51 percent) […].

Strategy 81

Strategy Brand Branding Marketing 81

Deirdre Breakenridge

MAY 20, 2019

A Guest Post By Priya Lothe Doshi, Professorial Lecturer, American University. NOTE : Spoiler alert for anyone who is not up-to-date with GoT Season 8! As HBO’s blockbuster drama “Game of Thrones,” came to end this weekend after nearly a decade of pop culture dominance, it raised many burning questions (no pun intended) But the biggest of these was how Daenerys Targaryen (Dany), champion of the underdog and feminist hero, might have avoided her own tragic downfall.

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Publicity Policies Internal International 304

ImPRessions - Crenshaw Communications

MAY 20, 2019

In public relations , there are many career path possibilities, but most fall into either the agency side or the client side. This is the time of year when I get questions from new graduates about which path makes the most sense for an aspiring PR professional. But the question isn’t just for PR beginners. Many who’ve been successful after years in agency PR may nurture a curiosity about client-side work.

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Agency Corporate Pharmaceuticals Public Affairs 200

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Ronn Torossian

MAY 21, 2019

Cold traffic can be a tricky conversion process. New visitors don’t immediately become customers just for having stumbled across your business. In the modern age of online shopping, you need to work to earn their trust first. Enter social proof. One of the most effective tools in the e-commerce marketing toolbox, social proof has the […]. The post Social Proof: The Most Effective Marketing Tool appeared first on.

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Tools Marketing 150

PRSay

MAY 21, 2019

Each month, the editors of Strategies & Tactics post a question on PRSA’s LinkedIn account , and share an array of the responses in our What’s Trending section. . For the May issue, in honor of graduation season, we asked: What’s your advice for the PR/communications class of 2019? You had a lot to say on this topic! We had more than 50 replies in the first few hours.

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Agility PR Solutions

MAY 21, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in “Bloomberg Businessweek?” Until […].

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Company Interviews Brand Branding 135

Ishmael's Corner

MAY 21, 2019

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. You periodically hear that someone is “good TV.” Bill Hader is good TV (looking forward to binging “Barry” on my next overseas flight). Tina Fey is good TV. Sometimes an event or a product like an Apple iPhone launch is mentioned as good TV.

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Storytelling Communications Case Study Publicity 100

Reputation Us

MAY 21, 2019

…And the company with the strongest reputation in Oregon is…Bob’s Red Mill! That’s right… Bob’s Red Mill bubbled to the top of the first-ever reputation survey conducted by ReputationUs and DHM Research. So what makes Bob’s Red Mill so positively reputable? We asked Oregonians to compare reputation qualities of several companies that are headquartered in the state or have a large presence in Oregon.

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Reputation Survey Company Publicity 84

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

PRSay

MAY 24, 2019

Columbus, Ohio, native Homa Lily Moheimani is the manager of media and communications at the Ohio Restaurant Association. Here, the former Walt Disney Company veteran discusses how her Association helps make Ohio a travel destination. This is an expanded version of an article that first appeared in the May issue of Strategies & Tactics. How do travel and tourism relate to the Ohio Restaurant Association and your role there?

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Tourism Travel Social Media Instagram 95

Agility PR Solutions

MAY 23, 2019

In a world where positive reviews hold more value than paid ads and, thus, bring in more revenue, it’s only logical that businesses would be going the extra mile in an attempt to encourage people to leave a positive review. How would you react if we were to tell you that as much as 90 […]. The post How to motivate people to review your business appeared first on Agility PR Solutions.

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How To Analysis Trends Publicity 128

HMA Public Relations

MAY 20, 2019

Today’s #MediaMonday comes to us from the Navajo Nation, where Arlyssa Becenti covers the Navajo Nation Council for the Navajo Times. She was recently honored with a first place award from the Arizona Press Club for community local government reporting for her diligent and prolific watchdog reporting on the overreach of elected officials and the growing tensions with the Arizona attorney general.

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Government Local Community Report 91

David PR Group

MAY 20, 2019

Booking flights for summer travel is in high gear so here’s a question: Will you fly on a Boeing 737 Max, assuming its anti-stall problem gets fixed to the satisfaction of the FAA? For a couple reasons, I don’t think I will; but more importantly, I question whether the 737 Max will ever fly again. For those who don’t know the backstory, the 737 Max is the latest iteration of Boeing’s 737 aircraft which first started flying in the late 1960s.

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Airlines Travel System Reputation 90

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Sword and the Script

MAY 21, 2019

When you think enterprise sales, it’s probably not Disney that comes to mind. Yet that’s what she did – and she managed a book of business worth somewhere north of $180 million. While the brand and the stint in sales have certainly shaped her views, there was another influence whenever she ventured to HQ in Burbank California. “I got to see supremely-talented women in executive-level roles and I was blown away by the possibilities,” she wrote.

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B2B Social Media Company Marketing 79

Agility PR Solutions

MAY 21, 2019

The oldest members of Generation Z are turning 22 this year, and as they prepare to graduate college, many will be entering the professional workforce. New research from talent acquisition software firm Yello educates employers on how to best attract the first graduating class of Gen Z this spring, The Yello Recruiting Studyexamines the career […].

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Software Education How To Trends 126

PRSay

MAY 23, 2019

There it was on my Netflix page, reinforcing a PR lesson too many of us ignore: “Taken.”. It wasn’t the original “Taken” movie, starring Liam Neeson. Nor was it either of the two movies that followed. Notice how I didn’t call them “sequels?” They aren’t sequels — they are more like reboots. Basically the same exact movie made three times. The only variable is which city Liam Neeson half destroys while he stops at nothing to rescue his family.

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Training Travel Media Relations Creativity 77

Critical Mention

MAY 22, 2019

As consumers, we’re switching to hands-free searches. Most mobile devices are now optimized with the latest AI technology, allowing us to search with our voices rather than typing our searches in a search engine. What we are learning is that we need to handle voice search differently than text. With voice search, we use natural language versus specific keywords.

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SEO How To Google Local 76

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Muck Rack

MAY 23, 2019

6 questions with Eric Strauss from ABC News

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Agility PR Solutions

MAY 23, 2019

Most of us have heard the famous phrase, “It takes many good deeds to build a good reputation, and only one bad one to lose it.” Unfortunately, these days, you don’t have complete control over your own reputation. There was a time when, as long as your company didn’t make a huge mistake, you wouldn’t […]. The post 3 ways for companies to defend their reputations online appeared first on Agility PR Solutions.

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Reputation Company Crisis Publicity 121

Inbound PR

MAY 21, 2019

AI or Artificial Intelligence has definitely become one of the most popular buzzwords in marketing and PR over the last few years. Most marketing and PR pros haven't yet figured out the implications of AI in their jobs and there seems to be this misunderstanding that AI will replace the human. In fact, according to a recent report automation threatens a quarter of marketing and PR jobs.

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Agency Marketing Technology Video 80

Stephen Waddington

MAY 20, 2019

Comms School is back for one last time tomorrow Tuesday 21, May. Please join us at 630pm, BST. In 2010 Antony Mayfield wrote a book called Me and My Web Shadow: How to Manage Your Reputation Online. Mayfield challenged readers to manage the content that is served when people search for your name online. He showed how content about you on the internet can affect your job, your business and your personal life.

Web 68

Web Energy Reputation Community 68

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Critical Mention

MAY 22, 2019

As consumers, we’re switching to hands-free searches. Most mobile devices are now optimized with the latest AI technology, allowing us to search with our voices rather than typing our searches in a search engine. What we are learning is that we need to handle voice search differently than text. With voice search, we use natural language versus specific keywords.

SEO 67

SEO How To Google Local 67

Agility PR Solutions

MAY 22, 2019

To the delight of PR service providers—and indicative of their increasing value to the public relations industry—spend on media intelligence software and information solutions by PR pros surged to over $4.1 billion in 2018, according to a new report from Burton-Taylor International Consulting, part of the TP ICAP group. This figure represents double-digit growth from the prior year. […].

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Software Internal International Groups 96

PRSay

MAY 23, 2019

Jeff Henderson, a well-known TV chef, is in the middle of a non-culinary activity. “I was just trimming a tree, waiting on your call,” says Henderson, better known as Chef Jeff to his Food Network followers. “I have a gardener, but I like doing that type of work, too. It’s very mental for me. It’s stimulating. I get creative — I get to think things out gardening.”.

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Financial Journalism Education Advertising 66

Karwoski & Courage

MAY 22, 2019

With all the instantaneous data available to us today, sometimes we need to be reminded of what the data doesn’t always tell us and how important that can be. This morning’s marketing news provides a great example. The buzz this morning was about Coca-Cola’s decision to bring back, for a limited time, its failed New […]. The post Bill Cosby Promotes Coke, Stranger Things Have Happened appeared first on Karwoski & Courage - Minneapolis Public Relations.

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Data Examples Publicity Marketing 75

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Muck Rack

MAY 21, 2019

Been there, done that: Top 5 PR nightmares

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Agility PR Solutions

MAY 22, 2019

When deployed effectively, personalization enhances customers’ lives and increases engagement and loyalty by delivering messages that are tuned to and even anticipate what customers really want—but new research finds that while marketing leaders and C-level execs clearly recognize the importance of personalization, the majority appear to overestimate their current capabilities.

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Report Marketing Brand Branding 94

Culpwrit

MAY 23, 2019

Kudos to The PR Council’s 110 U.S. public relations firms for signing a new policy ending unpaid internships and urging others to do the same. Although most of the Council’s agencies already pay interns, the policy effective January 1, 2020, confirms that all member firms will pay U.S. interns at least minimum wage for their […].

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Agency Policies Internal International 71