Culpwrit

APRIL 10, 2023

By Jenna Richardson It’s officially April, which is also Autism Acceptance Month. Each April, you’ll see many organizations participating in Autism Speaks’ popular Light it Up Blue campaign, promoting the puzzle piece symbol, donating to autism charities and sponsoring events like autism walks. Then, on May 1, everything will disappear. It’s the same with… Continue reading How PR Students and Pros Can Avoid Missing the DEI in DEI Months The post How PR Students and Pros Can Avoid Missing t

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Agility PR Solutions

APRIL 9, 2023

The lives of PR professionals are generally fast-paced and stressful owing to tight deadlines and last-minute client demands. PR teams always need to stay on top of the latest industry trends to deliver outstanding results. With such demanding jobs and stressful work, it is important to have a comfortable workspace that encourages PR teams to […] The post 7 ways to maximize your PR team’s productivity in a coworking environment appeared first on Agility PR Solutions.

Trends 86

Trends Industry Publicity 86

Sword and the Script

APRIL 11, 2023

PR software providers Notified (Globe Newswire), Propel, Muck Rack, Presspage and PRophet add generative AI to their platforms, joining Agility and Burrelles PR pros should keep an open mind about AI and how it can help them do their job. Most executives from the PR tech space don’t see it replacing PR pros and I don’t either, but you might be replaced by someone who learns how to use it to get things done faster.

Software 78

Software Company Pitching Training 78

Agility PR Solutions

APRIL 12, 2023

As artificial intelligence becomes a central facet in everyday life, it may not be surprising that consumers are becoming more skeptical about the use of the tool—and the real motives and purposes of the brands and businesses that use it. New research from innovative tech strategy firm PA Consulting highlights these tensions around AI. The first of PA’s […] The post Most consumers fear and distrust AI—and brands must prove their trustworthiness appeared first on Agility PR Solutions.

Consumer 86

Consumer Brand Branding Tools 86

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

APRIL 11, 2023

What does it take to be successful with multicultural media? Positive storytelling firmly rooted in a commitment to building the relationship. As with any relationship, you have to put in the time, and you have to listen. At TVA, we have learned this lesson through building longstanding relationships with trusted media outlets delivering news in […] The post Relationship building is the key to connecting with multicultural media: 5 tips for doing it right appeared first on Agility PR Solut

Storytelling 78

Storytelling Media Media Relations Publicity 78

Institute for Public Relations

APRIL 10, 2023

This summary is provided by the IPR ESG & Purpose Research Library. The International Monetary Fund (IMF) examined characteristics and beliefs associated with climate risk perceptions and preferences for climate policies. An online survey was conducted between July 5 – Aug. 11, 2022. Key findings include: 1.

Policies 64

Policies Publicity Survey Internal 64

Flack's Revenge

APRIL 13, 2023

I am a big fan of the show Succession, an HBO Max drama about family media empire Waystar Royco, run by aging patriarch Logan Roy (played by Brian Cox with snarling intensity). PR is well-integrated into almost every episode, amidst storylines about optics, crises, and public image-shaping. This week’s show was perhaps the most pivotal out of the entire four season run.

YouTube 177

YouTube Writing Blogging Company 177

ImPRessions - Crenshaw Communications

APRIL 10, 2023

As anyone in PR knows, we’re living in a boycott culture. Over Easter weekend Texas congressman Dan Crenshaw (no relation) hopped on the boycott du jour with a video pledging to “throw out every single Bud Light we’ve got.” The punch line comes when Rep. Crenshaw angrily opens that fridge to reveal — no Bud Light at all. “That was easy,” he quips, as he shuts the fridge door.

Policies 170

Policies Community Video Brand 170

Prowly

APRIL 13, 2023

The public relations industry is constantly changing, especially now that new technologies begin to emerge. As such, it’s crucial to stay up-to-date regarding industry trends to ensure that you’re offering the best PR strategies to your clients or company. And although I think that Prowly’s blog is a good source for PR inspiration, in this […] The post 10 Must-Read PR Blogs To Follow In 2023 appeared first on Prowly Magazine.

Blogging 145

Blogging Trends Technology Industry 145

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

PR for Anyone

APRIL 11, 2023

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Agility PR Solutions

APRIL 11, 2023

Scrolling, clicking, watching, listening—the amount of content available at our fingertips is endless. As the digital age propels us forward, media consumption is higher than ever, with the U.S. population spending 485 minutes consuming digital media per day in 2021, exceeding the 8-hour threshold for the first time ever. By 2022, the daily average of […] The post How to stand out with the power of content marketing—and why it matters appeared first on Agility PR Solutions.

Content Marketing 154

Content Marketing How To Marketing Consumer 154

ImPRessions - Crenshaw Communications

APRIL 13, 2023

Public relations is about building relationships between an organization and its audience. Its success hinges on a genuine understanding of diverse communities and cultures. However, the PR business is still grappling with a lack of diversity in its workforce. As an industry, how can we appropriately represent diversity among our clients when it’s not reflected from the inside out?

Employee 156

Employee Community Groups Interviews 156

NewsWhip

APRIL 11, 2023

Facebook engagement has begun to rebound slightly after dropping in February, with The Daily Mail once again the dominant force in the UK and US. Here are some of the key takeaways from this month: The Daily Mail remains by far the top social performer, with 18 million Facebook engagements All three of the top publishers were British Celebrity deaths once again held sway over the top articles, with a British TV presenter dominating headlines in March The top publishers on Facebook in March 2023

Facebook 148

Facebook Sports Local Report 148

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

PR for Anyone

APRIL 11, 2023

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Agility PR Solutions

APRIL 13, 2023

Imagine this scenario: a potential customer searches for your business online and finds negative reviews, comments, and news articles. They are immediately turned off, and decide to take their business elsewhere. This is why managing your business reputation is critical in today’s fast-paced digital world. Your business reputation is not just a fancy buzzword—it can […] The post 6 key components of your business’ reputation that you must manage appeared first on Agility PR Solutions.

Reputation 114

Reputation Brand Branding Publicity 114

PRSay

APRIL 14, 2023

Want to learn more ways to use ChatGPT and other techniques to draw readers in and move them to act? Join PRSA and Ann Wylie at “ How To Catch Your Readers With ChatGPT: Six Ways To Use AI To Become a Better Writer ” on May 18. I had dinner with a favorite tech friend the other day. “Ann,” he says, “when are you going to start helping your clients use ChatGPT to write better messages faster?

How To 110

How To Writing Study Training 110

Axia PR

APRIL 9, 2023

Blogging helps your business grow SEO and generate leads. What’s the first word you think of when you hear the word blogging? Is it boring ? If so, you’re not alone. Corporate communications, marketing, public relations and business leaders tend to consider blogging boring and a waste of resources. That’s not the case, though. Blogging has multiple benefits for your company, including increased search engine optimization and lead generation.

Blogging 118

Blogging SEO Engineering Resources 118

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

PR for Anyone

APRIL 11, 2023

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Agility PR Solutions

APRIL 13, 2023

Public relations is a process by which an organization creates, manages, and delivers messages through one or more communications mediums in order to influence the opinion or behavior of others—and it’s an essential component when creating an outreach strategy, developing relationships with customers and employees, and building up your brand’s reputation and public image.

Employee 100

Employee Reputation Strategy Publicity 100

PRSay

APRIL 10, 2023

There are countless movies where the main characters overcome obstacles that life throws their way while trying to achieve a goal they had set for themselves. I just watched one the other night. However, it doesn’t just happen on the big screen. It happens in everyday life. Life is going to throw you curves. But that does not mean you will strike out.

Publicity 118

Publicity Public Affairs Nonprofit Television 118

Solo PR Pro

APRIL 11, 2023

We live in an era of cacophonous disagreement. Misinformation that was once spoken in the hushed corners of the internet are now mainstream with fervent supporters gleefully spreading their version of the gospel. The seeds of disinformation have taken root and become ideology. And if you think this is about politics, think again. This phenomena has permeated all human interaction resulting in the “for” and “against” driving stakes in the ground with no room for compromise.

Ethics 105

Ethics Education Instagram LinkedIn 105

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

5W PR

APRIL 14, 2023

Beauty products are a daily necessity for many people. Consumers are now becoming more aware of and concerned about the ingredients used in these products for many reasons. Skincare ingredients aren’t only about how the product feels, looks, or smells anymore. They have a significant impact on product performance and possible reactions experienced by users.

Ethics 88

Ethics Consumer Agency Blogging 88

Agility PR Solutions

APRIL 12, 2023

They say you shouldn’t try to fix something that isn’t broken, but how can you tell if it’s broken in the first place? Also, how do you know if you’ve made things better? The most straightforward answer is, by observing available data and information, monitoring shifts over time. With that in mind, here are the […] The post 5 data metrics and rules you must monitor in your social media campaign appeared first on Agility PR Solutions.

Social Media 94

Social Media Data Media Measurement 94

Reputation Us

APRIL 12, 2023

You’ve probably heard—AI is very good at writing authoritative, credible and conversational statements. So the business love affair with Chat GPT, the AI chatbox created by OpenAI, continues. ChatGPT reached its first one million user milestone in January—just two months after its launch—making it the fastest-growing consumer application in history, according to a USB study.

Reputation 88

Reputation Financial Training Enterprise 88

Mindful Marketing

APRIL 8, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing At the same time Major League Baseball (MLB) has made a revolutionary rule change to speed up America’s pastime, some renown business leaders have called a timeout to slow down the planet’s hottest new technology.

Ethics 93

Ethics Pitching Privacy Technology 93

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

5W PR

APRIL 11, 2023

Going public is a major step for companies. The Initial Public Offering or IPO process of becoming publicly traded is complex and demanding. Afterward, the real challenge starts – managing the new environment with shareholders to satisfy and market value to maintain. Companies can do this by attracting attention to their stock. Hosting an IPO event A new IPO event is a perfect way to spark attention and interest in the company’s stock.

Publicity 88

Publicity Financial Banking Social Media 88

Agility PR Solutions

APRIL 10, 2023

As a PR professional, one of the most exciting aspects of working with food & drink clients is the opportunity to plan group press trips. Press trips are a valuable tool that enable PRs to personally showcase a client’s products, services, or destinations to the media as part of a unique and immersive experience that […] The post Mastering press trips: 4 tips to ensure a memorable trip that delivers appeared first on Agility PR Solutions.

Groups 94

Groups Tools Media Media Relations 94

Stern + Associates

APRIL 13, 2023

Changes to the world’s climate are becoming harder to ignore, and businesses around the world see its impact on society more each year. In the first four months of 2023, fluctuating temperatures and stronger storms caused ripple effects to food availability and the global supply chain , affecting millions around the world. As more organizations aim to combat these effects by committing to a goal of net-zero emissions, it’s more important than ever to prepare to build long-term growth while ensur

Policies 93

Policies Energy Government Crisis 93