Ronn Torossian
OCTOBER 18, 2017
Cryptocurrency or cyber currency has become big business, and that change has been lightning fast. Some of the blockchains have seen a change in value during 2017 of as much as 7000% or more. That market is volatile, but still growing. That being the case, it is time to talk about marketing these companies and what they offer. Find the Connection to Your Coin.
Cision
OCTOBER 17, 2017
You probably won’t be surprised to learn that journalists continue to prefer email as the primary means of contact, with more than 90 percent indicating it as the best way to directly pitch a story idea. You also may not be surprised that there is a lot of conflicting advice about how to make your email pitches resonate. It’s difficult for PR practitioners is to sift through all of the disparate advice and to come up with a sound strategy to engage journalists.
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ImPRessions - Crenshaw Communications
OCTOBER 19, 2017
The hours and days immediately following a public relations event offer a great opportunity to assess event effectiveness and identify what worked and what could be improved. There are some basic must-haves that clients should expect when a PR team plans and executes any publicity event. Must-haves of the effective PR event. Plan the timeline down to the last detail.
Prowly
OCTOBER 14, 2017
This year’s Filmteractive festival caught my attention mainly because of two presentations - one run by Matthew Luhn from Pixar, and another given by Shane Snow from Contently. What, according to these experts, makes content and storytelling perfect? And what makes stories stick with us for a long time? The post appeared first on Prowly Magazine.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Onclusive
OCTOBER 18, 2017
New AirPR Webinar Explores How to Measure True Multi-Channel ROI. We live in the age of the integrated marketing campaigns. Instead of sending a single email or posting a blog, companies leverage a myriad of tactics to drive their message: social media, PR, content, PPC and more. And while it’s easy to measure how every separate channel of a campaign performs, integrated marketing requires that you measure how well the different channels work together.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
ImPRessions - Crenshaw Communications
OCTOBER 16, 2017
Fall is a terrific time for creative public relations teams to dream up seasonal ideas that score with media now and through the rest of the year. Once Labor Day is over, many companies refocus on end-of-year goals and work hard to reach their objectives as the fourth quarter looms. A great PR campaign can play a role as well; even if the last three months of the year are already planned, there’s usually room for innovation.
Ronn Torossian
OCTOBER 16, 2017
When it comes to international soccer’s most celebrated tournament, the United States’ men’s team has posted some disappointing showings in the past, but at least they made it to the dance. Now, though, the US men’s team is out … the first time they will miss the World Cup in 30 years. Did anyone really expect the US men to make a deep run in the tournament?
Prowly
OCTOBER 17, 2017
Even the most capable writers should continually work to better their writing skills if they’re looking to produce content that resonates with their readers. Let me list a few tips I believe can help every PR and comms pro become a well-sharpened writer. The post How PR & Communications Professionals Can Better Their Writing Skills and Perfect Their Content appeared first on Prowly Magazine.
Cision
OCTOBER 16, 2017
Recently, Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of the show Earned Media Rising. The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts. Check out the first of this two-part podcast by clicking below, or read the following transcript.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
ImPRessions - Crenshaw Communications
OCTOBER 18, 2017
For many American businesses, the election of Donald Trump was a surprise, but not an unhappy one. They quickly adjusted their projections and looked forward to four years of deregulation and business-friendly policies. But as the first ten months of Trump’s presidency has been roiled in controversy and marked by unforced errors, we find ourselves in divided and divisive times.
Communications Conversations
OCTOBER 16, 2017
If you’ve worked in the PR field in Minneapolis/St. Paul over the last 25 years, it’s virtually impossible that you haven’t heard the name “Paul Maccabee.” For many, that’s been via MN PRSA, where he’s been a strong advocate and sponsor over the years. For others, it has been as an employer (friends Kendra Klemme and Heather Cmiel come to mind, among others).
Presspage
OCTOBER 20, 2017
The online publishing channel, “ What’s Cookin’, ” allows customers and journalists to find the latest Whataburger news, announcements and menu items as well as find user generated content and social media integration. Customers, fans and journalists alike will find the latest Whataburger menu items, announcements and news in the What's Cookin' newsroom.
Cision
OCTOBER 18, 2017
Justifying PR efforts with quantitative metrics and business value has always been a challenge. As Cision® CEO, Kevin Akeroyd, said in an interview earlier this year, “PR still deals in PR vanity metrics, whereas paid and owned show up with hard numbers, hard conversion rates and hard revenue impact. So where paid and owned are viewed as a direct investment in revenue, comms is still an operating expense (Opex.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Shift Communications
OCTOBER 16, 2017
In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Inspiration/Insight : the process of generating ideas. Incubation : the process of refining and iterating ideas.
Steve Barrett on PR
OCTOBER 20, 2017
When the most famous person in PR sends out a call to action it behooves us to listen - but the ethical line in the sand should be a case of common sense for most people.
PR News
OCTOBER 17, 2017
It was the kind of irony that you see in B movies, but in this case it was true. The skies opened up over Boston last Monday and unleashed a downfall of rain. By 5 p.m. ET, the city was a dark, wet mess. That cheerful environment created a fitting backdrop for an evening session of the… Continued. The post Are You Sure You Want to Wing It When It Comes to Crisis?
Cision
OCTOBER 16, 2017
We have all been there. We end up on some list or another and start receiving unwanted emails and calls. I think I can speak for everyone when I say, we all HATE this business practice, and while it’s technically not spam according to the CAN-SPAM laws in the USA, it looks, smells, and feels like spam! For journalists and influencers, this is a huge, ongoing problem and something we take very seriously at Cision.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Shift Communications
OCTOBER 16, 2017
In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. Inspiration/Insight : the process of generating ideas. Incubation : the process of refining and iterating ideas.
Critical Mention
OCTOBER 17, 2017
NEW YORK, October 17, 2017 – LexisNexis has chosen Critical Mention, a full-service media monitoring company, to bolster the real-time television and radio broadcast coverage in its media intelligence solution. Critical Mention now delivers its broadcast feed — more than 40 broadcast hours indexed every minute — to LexisNexis Newsdesk ® , a media intelligence solution recently named the Best News Media Monitoring Solution by SIIA.
PR News
OCTOBER 16, 2017
When Facebook’s Sheryl Sandberg took a trip to DC last week to assure politicians that Facebook was taking serious the claims about Russian meddling in our elections, it was referred to as a “PR Blitz” by The New York Times, which also mentioned in the NY Times article that the social network hired three crisis… Continued. The post Does PR Have a Reputation Problem with the Media?
Cision
OCTOBER 20, 2017
Happy Nation Children’s Magazine Month, everyone! This week — you guessed it — we have a list all about children’s magazines. Below are the top 10 U.S. children and teen magazines based on the most recent audited circulation in the Cision database. 1. Scholastic News — 3,500,000. 2. FamilyFun — 2,109,460. 3. Time For Kids: News Scoop — 1,100,000. 4.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Stephen Waddington
OCTOBER 20, 2017
History and members are informing the CIPR’s 70th anniversary project. We need submissions from across its communities. You’ve two weeks to pitch. Ten days in and we’ve had almost 20 pitches for the CIPR’s anniversary project, covering a wide variety of topics. Thanks you to everyone who has contributed to the project. My vision is to create a legacy for CIPR members and the broader business community that will inspire practitioners and support continuous learning and development.
Barokas
OCTOBER 20, 2017
When I first began planning my move to Seattle from California I asked everyone I talked to from the area, “What is the one thing I have to know before moving to Seattle?” and nine times out of ten the answer was, “the Seattle Freeze.” They weren’t talking about the weather – although damn it’s cold – or the cornerstore’s newest icy flavor. They were talking about how Seattle folks take some extra warming up before they’ll show you their nice side.
Sword and the Script
OCTOBER 17, 2017
We first crossed paths somewhere in Raleigh. I don’t remember precisely how or where, but it was near the intersection of Southeastern Chapter of LMA and the LexisNexis offices on the NC State campus. Her interview here is nothing short of exceptional. While it centers on the marketing of law firms, there are several parallels the B2B technology community struggles with as well, including: “drop the formalities and legalese to humanize”.
Stern + Associates
OCTOBER 19, 2017
When it comes to corporate reputation, the thought leadership strategy of your CEO can make or break your brand. Just peruse this list of Forbes 100 Greatest Living Business Minds. The post How to Use a Thought Leadership Strategy for Your CEO appeared first on Stern Strategy Group.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
PR in High Definition
OCTOBER 19, 2017
Virtual reality is one of the most talked about new technologies at the moment, and another popular news topic of late has been the devastation in countries such as Puerto Rico following Hurricane Maria. These might seem like two very different topics to bring up in one sentence, but the combination did come up recently when Facebook’s Mark Zuckerberg decided to take viewers on an Oculus VR journey through the damage in Puerto Rico to show what Oculus VR can do.
Mark My Words
OCTOBER 20, 2017
The Drum, 20th October 2017. If the money’s flowing the questions stop. This was what precipitated the downfall of Bell Pottinger: the PR firm lost the plot over what its South African subsidiary was up to and see a toxic campaign ultimately reduced the behemoth to rubble. Similar dynamics are at work in the conditions that allowed 30 years of predatory abuse to be allegedly perpetrated by Harvey Weinstein.
Sword and the Script
OCTOBER 14, 2017
How do you find a good corporate story? You have to make the uninteresting interesting. That conjures up a harder question: how do you make the uninteresting interesting? This question is the B2B marketing equivalent of the Wolf of Wall Street’s challenge to sales: sell me this pen. Certainly, there’s a skill to finding the more curious angles of an otherwise dull brand.
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