ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

As adtech PR specialists, we know that the sector is increasingly crowded, with companies tackling similar issues across the digital advertising and marketing landscape. It’s a challenge to stand out as an adtech company, especially as a “vendor.” Just take a look at the LUMAscape above to get an idea of the adtech display category. And that’s just one of many; the folks at LUMA have similar graphics for CTV advertising, martech, ecommerce, mobile, and much more.

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Ronn Torossian

NOVEMBER 23, 2023

Programmatic advertising is changing the digital marketing landscape. It automates the buying and optimization of digital ads, replacing manual processes. Social media platform X, formerly Twitter, now offers programmatic advertising ads through Google. What is programmatic advertising? Programmatic advertising is a data-driven, automated method of buying and optimizing digital advertising campaigns in real time. […] The post Understanding Programmatic Advertising appeared first on.

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Agility PR Solutions

NOVEMBER 20, 2023

When you buy something on Amazon, it’s almost second nature to read some of the reviews other buyers have left, and this can often make the difference between sale and no sale. But there’s a problem with many of these reviews—they’re fake. Shady sellers have been quick to take advantage of consumers’ trust in reviews, […] The post Consumers trust online reviews most, but new research finds a third of Amazon book reviews are fake appeared first on Agility PR Solutions.

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PR for Anyone

NOVEMBER 21, 2023

In these crazy times we live in, everyone can use a little more joy in their day. Sherly Lynn, founder of Joyely, shows us how to do just that! She pioneered the magical Chair of Joy experience, a simple four-step strategy that helps us find peace in the midst of chaos. It’s as if you’re taking a mental vacation! We also talk about her new children’s book, which teaches kids how to use the Chair of Joy.

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

The Proactive Report

NOVEMBER 21, 2023

Navigating the diverse landscape of news channels and platforms has become increasingly complex. From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. As they strive to stay informed, the options have expanded exponentially, offering both a bounty of choice and a minefield of misinformation.

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Sword and the Script

NOVEMBER 21, 2023

90% of financial analysts surveyed think marketing spend should be CapEx rather than OpEx Moving marketing off the income statement would instantly make businesses look more profitable – and then companies would think differently about marketing because it’s literally an “asset” on the balance sheet A survey of financial analysts from the Institute of Practitioners in Advertising (IPA) really turned my head recently.

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Financial Marketing Survey B2B 143

PRSay

NOVEMBER 20, 2023

PRSA has released a comprehensive framework titled “Promise and Pitfalls: The Ethical Use of AI for Public Relations Practitioners.” This guidance (which you can find here ) aligns with PRSA’s Code of Ethics and offers best practices to prevent and manage ethical challenges arising from the improper use of AI tools. The report, authored by PRSA’s Board of Ethics and Professional Standards (BEPS), results from extensive research, expert input and peer review.

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Agility PR Solutions

NOVEMBER 21, 2023

In the bustling realm of public relations, where every moment competes for attention, a pressing challenge stands tall: generic messages have lost their power. In an age of information overload, where consumers are inundated with a constant stream of content, traditional PR methods have become increasingly ineffective. But within this challenge lies a remarkable opportunity: […] The post Hyper-personalization in PR: 6 best practices for tailoring messages and campaigns appeared first on A

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Prowly

NOVEMBER 24, 2023

Your brand doesn’t exist in a vacuum. Every mention of your brand online, known as a ‘brand mention,’ plays a crucial role in shaping your reputation and visibility. Understanding and tracking these mentions could mean the difference between a thriving brand and one that’s struggling to capture attention. In this article, we’ll dive into the […] The post What Are Brand Mentions and How to Track & Analyze Them appeared first on Prowly Magazine.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Wadds Inc.

NOVEMBER 21, 2023

The creative duo Ryan Wallman and Giles Edwards have produced a hilarious and thought-provoking sequel to their book Delusions of Brandeur. It is every bit as good as the original. Writing a sequel is a tricky business. Inevitably, people make comparisons with what came before. Think about The Godfather, Empire Strikes Back, Paddington, Shrek, Terminator, Toy Story, and more.

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Comparison Creativity Training Industry 119

Bianchi Biz Blog

NOVEMBER 20, 2023

I am the editor, publisher, and writer at Green Car Journal and GreenCarJournal.com. I also write for other publications and business clients as time allows. Can you tell us what types of stories, trends or issues are on your radar now? Top-of-mind is reporting realistically and honestly on the state of electric vehicles. For the 30 years I have been publishing Green Car Journal , the mission has always been to assess what’s ‘real’ and what is not, whether talking high efficiency/advanced techno

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Journalism Automotive Interviews Writing 114

Agility PR Solutions

NOVEMBER 20, 2023

Fake news is a real problem in America. Communicators have the savvy to determine the true from the false, or at least to decipher fact from opinion, but that’s not necessarily the case for many. New research from the Institute for Public Relations reveals that most Americans now consider misinformation (61 percent) and disinformation (60 […] The post Majority of Americans see misinformation and disinformation as greater threats than terrorism, climate change, and border security appeared

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Prowly

NOVEMBER 21, 2023

Politics can be a maze of information, debates, and decisions that affect us all. But fear not, there are political columnists who make it their mission to unravel the complex world of politics and bring it to your doorstep. In this article, we’re putting the spotlight on names you should know if you want to […] The post Top Political Journalists — the 2023 List appeared first on Prowly Magazine.

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Mindful Marketing

NOVEMBER 18, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing AI’s meteoric rise has encouraged companies to quickly embrace the transformative technology while countries have raced to erect guardrails on the all-powerful algorithms. These strategies are critical, yet such collective actions are often a function of individuals’ attitudes, which prompts the question: What's a personal approach for ethical use of

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HMA Public Relations

NOVEMBER 22, 2023

Following a survey within the Public Relations Global Network to break down perceptions and trends on earned media, Justin Liggin is covering the key findings from the report and the impact of earned media transformation in this post. Read more!

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Agility PR Solutions

NOVEMBER 19, 2023

To stay in business, you need to know who you are talking to. Even in the PR business, this is true. People today expect businesses to know what their needs are and meet them in the best way possible. That is why buyer persona research is important. When PR pros do in-depth buyer persona research, […] The post 3 steps for conducting buyer persona research for your business appeared first on Agility PR Solutions.

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Prowly

NOVEMBER 21, 2023

Did you know that all social media networks combined have 4.95 billion users as of November 2023? If you run a business, it’s very likely that someone will mention you on social media each and every day. But staying on top of these mentions is easier said than done. Social listening tools are here to […] The post Top 15+ Social Listening Tools for PR Pros – a 2024 List appeared first on Prowly Magazine.

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Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Medianet Australia

NOVEMBER 22, 2023

Join Alice Collins, Director of Insight Communications, as she reflects on impactful projects, making a difference in health awareness, community, and human rights.

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Communications Community 98

Culpwrit

NOVEMBER 22, 2023

I was both amused and confused this morning when a TV anchor wished everyone a “Merry Thanksgiving.” The unfamiliar holiday word choice reminded me it was time to write an annual Thanksgiving week blog post, beginning with the importance of thank-you notes — a lost art. Earlier this month, there was a large PR… Continue reading 10 Tips to Make Yourself a Memorable Guest The post 10 Tips to Make Yourself a Memorable Guest appeared first on Culpwrit.

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Agility PR Solutions

NOVEMBER 20, 2023

Generating business-to-business (B2B) leads is the lifeblood of sustainable growth for enterprises across industries. Whether you’re a startup or a well-established corporation, the ability to identify and engage potential clients or partners is pivotal to your success. In this competitive landscape, implementing effective lead-generation strategies is more critical than ever.

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Ethical Voices

NOVEMBER 20, 2023

Joining me on this week’s episode is Marcia DiStaso , Associate Dean for Research in the College of Journalism and Communications and Professor of Public Relations at the University of Florida. (Go Gators! – my second favorite orange team). She discusses a number of important ethics issues, including: How do we ethically ask questions in research?

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Ethics How To Survey Interviews 91

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

5W PR

NOVEMBER 24, 2023

Artificial Intelligence (AI) has become increasingly integrated into various aspects of our lives, from healthcare to hiring processes, offering the promise of efficiency, accuracy, and convenience. However, the technology isn’t immune to one significant challenge – bias. Bias in AI can manifest as racial, gender, or other forms of prejudice that can have far-reaching implications.

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NewsWhip

NOVEMBER 22, 2023

We recently surveyed some of our NewsWhip Spike power users to uncover their most used and loved product features. Here’s the top 5 features they use to better understand live issues, inform whether or not to respond, and to help keep their team and stakeholders informed at all times on key topics of public interest. 1. AI Digest The latest product innovation, AI Digest helps users to stay ahead, save time, and gain a rapid grasp of evolving topics.

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Agility PR Solutions

NOVEMBER 19, 2023

When was the last time you tried a business for the first time without doing a little research first? Can’t remember? Well, you’re not alone. According to recent studies, 98 percent of people go through online reviews before patronizing local businesses. Another 87 percent evaluated local businesses with Google in 2022, a 6 percent increase […] The post 5 ways to track your brand reputation score appeared first on Agility PR Solutions.

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HMA Public Relations

NOVEMBER 20, 2023

This #MediaMonday features Kevin Ray, the play-by-play announcer for the Phoenix Suns and Dallas Cowboys, as well as the host of the Breakthrough Chronicles podcast. Discover Kevin's journey into the media world, read about some of the remarkable sports moments he's witnessed throughout his career, and learn some fun facts in this blog post.

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

5W PR

NOVEMBER 22, 2023

In the world of marketing, staying competitive and effective requires data-driven decision-making. Marketers continuously seek methods to optimize their campaigns and strategies to boost performance and deliver better results. One such method is A/B testing. A/B testing , often referred to as split testing, is a powerful technique that enables marketers to experiment with variations in their marketing materials and campaigns to determine what works best.

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NewsWhip

NOVEMBER 21, 2023

If you haven’t heard of Blackpink, it’s time to get up to speed! Formed in 2016, they are now one of the world’s most renowned K-pop girl groups, featuring members Jisoo, Jennie, Rosé, and Lisa. In 2023 alone, they headlined at Coachella, embarked on a successful global tour, and won two prestigious awards at the MTV Video Music Awards, including the Group of the Year title.

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Agility PR Solutions

NOVEMBER 19, 2023

Consumer demands for more authenticity and transparency in brand marketing and messaging catapulted the influencer marketing industry into a top-tier comms strategy, which has grown exponentially over the years, and in fact has spurred its own content-creating business model. But as the practice grew on its own terms, and without any real oversight or regulation, […] The post New guidelines issued for equitable pay and transparency in the influencer marketing industry appeared first on Agi

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