Cision
JULY 11, 2017
A strong media monitoring strategy is essential to any effective PR program. Not only can it reveal key information such as competitor intel and audience demographics, it can also help steer you in the right direction when it comes to future outreach efforts. The first step is choosing the right monitoring software, and it’s important to consider which features will be most crucial to your organization’s needs.
Prowly
JULY 12, 2017
How can I build a relationship with an influencer starting from step one? Well, despite the fact that every journey is quite different, the following steps form the basis for getting on the right track with the relationship building process. The post A Beginner’s Guide to Building Relationships with Influencers appeared first on Prowly Magazine.
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ImPRessions - Crenshaw Communications
JULY 12, 2017
The common public relations wisdom about brands and politics is that they don’t mix. When an issue fuels consumer anger or public debate, it should be avoided at all costs. The bigger the brand, the more risk-averse the marketing team tends to be, with good reason. But nowadays there’s pressure for brands to take a stand. The election of Donald Trump didn’t cause the culture wars, but it has hardened the polarized positions that already existed.
Ronn Torossian
JULY 10, 2017
Inc. Magazine recently named Rxbar a winner of its 2017 Design Award, meant to honor entrepreneurs who invoke great design to build their brands. Rxbar got the nod for package design, which, as it turns out, is a big shift for a company that had been getting lost in the sea of competitive protein bars. Inc. described the problem this way: “Peruse a rack of protein bars at any grocery story, and they all blend together: promises of protein and some stamp of approval by … READ MORE ».
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Cision
JULY 12, 2017
You spent hours constructing the most amazing piece of content. It’s ready to go and reel in your audience — and a whole new group of readers. The final step is to include a captivating title and push it out, right? Well, sort of. Titles and article headlines are arguably one of the most important elements of any piece of content because it’s what your readers and potential audience will see first — they’ll use their impression from the title to decide whether to click on the article and read it
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
ImPRessions - Crenshaw Communications
JULY 10, 2017
In public relations , it’s not always obvious what is and isn’t a story. It’s an important skill to be able to differentiate between story ideas and angles that will make news and those that will make it into email trash. What’s more, it takes PRs with diplomacy and sometimes backbone to ferret out the “good stuff” and tell a boss or client that their idea won’t pass media muster.
Flack's Revenge
JULY 12, 2017
Who’s your biggest foe on social media? Does company A have a bigger social footprint? Is competitor B getting more engagement and sharing? Actually, if you are in B2B tech marketing, your biggest competitor is not any single company. To truly understand who’s beating you out, you should recall the famous words: there’s nothing to fear but fear itself.
Cision
JULY 13, 2017
It’s no secret that the holiday guide pages are the most coveted PR real estate of the year, and even though it’s only the beginning of summer, the time to organize your holiday gift guide campaign starts now. But, if you want your pitch to be noticed in a flood of product releases, do your homework and know journalists’ and influencers’ inclinations.
Presspage
JULY 11, 2017
Pity, Fear and Catharsis. According to Aristotle, a story must have pity, fear and catharsis. These are the basic elements to a compelling story. The main lesson in this is to keep your focus on the audience, and not on your characters, plot, or yourself as a writer. The concepts Aristotle mentions are chronological. When creating a piece of content such as a blog post or a video, you are creating content to entertain your audience.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
ImPRessions - Crenshaw Communications
JULY 14, 2017
In public relations we are on a constant quest to tell resonant, compelling stories that the media love and people will share. In that spirit, here’s a look at a few companies really killing it in the storytelling game. Is your brand telling its best story? Take some tips from some stellar standouts and to further improve your storytelling prowess, please download our tip sheet, Once Upon a Time…PR Tips For The Best Brand Storytelling available at the end of this post.
Shift Communications
JULY 10, 2017
As marketers and communicators, our goal is to reach the most important people to our companies and clients. Sometimes, that’s the media side, reaching influential journalists and publishers. Other times, that’s the company side, reaching executives and decision-makers. Marketers in particular face perpetual challenges attracting the attention of senior decision-makers at organizations.
Cision
JULY 14, 2017
From the Mouth of the Media is a series of best ideas and practices gathered from our Behind the Headlines interview segments with influencers. See their interviews in our influencer Q&A section. As the editor of Behind the Headlines, I have been given an invaluable opportunity to touch base with and get wonderful advice from a variety of media influencers, the big names in the business, and some of the most experienced communication and PR professionals.
Communications Conversations
JULY 11, 2017
Influencer marketing. So hot right now. In fact, influencer marketing has been hot for a while now. And, I see no end in sight as brands find new and interesting ways to partner and work with influencers ( including agencies using influencers as creatives ). But, if you’ve headed up an influencer marketing campaign yourself, you know there’s one area of the work that’s especially tedious, and even painful: Researching and identifying the right influencers for your campaign.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Stephen Waddington
JULY 11, 2017
European researchers have spotlighted challenges facing public relations agencies and teams in the eleventh edition of the European Communications Monitor. The European Communication Monitor (ECM) is a rare example of excellence between communication theory and practice. The ECM 2017 survey is based on responses from 3,387 communication professionals in 50 countries.
Steve Barrett on PR
JULY 14, 2017
Brian Wieser from Pivotal Research downgraded agency holding companies to a "hold" in light of difficult trading conditions - but these structural and temporal difficulties will bring PR more central to the marketing mix.
Cision
JULY 10, 2017
Feedback is huge when it comes to developing a successful content marketing strategy. And yet with all the noise coming from every angle, it can be challenging to know what exactly you need to pay attention to. Here, we identify five sources that can prove invaluable to you in crafting your content. 1. Your Prospects. Who better to listen to in order to develop more targeted content than the people that you are developing content for?
Communications Conversations
JULY 14, 2017
Last weekend I was at The Dells with my kids (no laughing please–I grew up going to the Dells and have a strong affinity for the Upper Midwest’s Redneck Capital!). As part of that adventure, we hit the Wisconsin Ducks. If you have no idea what I’m talking about, check this out. Our tour guide was a lovely 19-year-old woman who was going to school in Minnesota.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Stephen Waddington
JULY 10, 2017
This is a summary of a speech I gave at the CIPR 2017 Graduation Ceremony. It’s more important than ever to put the public at the heart of your work. Welcome to Ketchum and thank you for the invitation to host the 2017 CIPR Graduation Ceremony. I’m delighted to be here to witness the award of your professional CIPR qualification. I also wanted to say a few words that I hope are appropriate to your event.
MaccaPR
JULY 13, 2017
What does it take to build a national public relations agency powerhouse from scratch that earns 250 industry awards, competes against the world’s largest PR firms, achieves a double-digit compounded annual growth rate, and still maintains a vibrant agency culture of ‘Spongsters?’. I recently sat down with Doug Spong, APR, Fellow PRSA, founder of the Minneapolis PR agency Carmichael Lynch Spong (now Carmichael Lynch Relate) and former president and managing partner of Carmichael Lynch Advertisin
The Stalwart Blog
JULY 10, 2017
Recently, an aerial dancer performing a routine during a Green Day concert in Madrid accidentally fell to his death in front of tens of thousands. Onlookers watched in horror as emergency personnel tried valiantly, but unsuccessfully, to save 42-year old Pedro Aunion Monroy’s life. Without knowing what just transpired, Green Day goes out onstage to perform, and much to the dismay of many concert goers.
5W PR
JULY 10, 2017
Genuine and authentic influencers are becoming one of the chief brand development tools a company can use. There are many reasons for that, let’s cover just six of them: Create Content. Quality content is vital to marketing and branding, and having influencers such as bloggers creating content about your brand means you can share links to that content to your existing audience.
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
Stephen Waddington
JULY 9, 2017
Any can make and share a Twitter Moment. It’s a great way of sharing user generated content from a community. Twitter Moments started life as a platform for Twitter’s editorial team to curate content around popular topics on the platform. . That’s changed recently, and now any Twitter user can create a Moment and share it via the platform.
Waxing UnLyrical
JULY 10, 2017
Wonder Woman showed up in my life in no uncertain way twice this past week. And she made me wonder (sic): How much effort do we really put into becoming who we say we want to be? The first time WW showed up was at the Takoma Park, Md., 4th of July parade (please don’t take this as a political statement from me, it’s not). I totally ♥ this woman.
Stern + Associates
JULY 13, 2017
Summer is finally in full swing and vacation countdowns have begun. While we look forward to getting away from the office, it’s also prime time to catch up on reading. The post You Need to Read These Four Business Books this Summer appeared first on Stern Strategy Group.
The Proactive Report
JULY 12, 2017
Thanks to SocialQuant we have an analysis of how a sample of nearly 500,000 tweets with over 3.5 million impressions fared in the new Twitter Algorithm. Check out these 6 data-backed ways to get more retweets in 2017. The post Twitter’s New Algorithm – How to get More Retweets appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Sword and the Script
JULY 11, 2017
The Harvard Business Review (HBR) published a piece describing the modern challenge for CMOs and why these marketing leaders tend to not last but a few years in such roles. The authors say many CMOs are “limited mostly to marketing communications” and have “limited influence over” products and pricing, among other business factors. The piece goes on to describe the mismatch between expectations and responsibilities of senior marketers, which boil down to this: “Typically, CMOs aren’t given enou
Prakkypedia
JULY 10, 2017
Now, I’m sure most readers don’t actually want to make a public relations practitioner cry …. But as someone who’s worked in PR, in some form or another for many years now, I’ve got a pretty good handle on what can upset, flummox and depress us. This list relates in particular to those who work in media relations. Read on and weep (or laugh). Journalist moves on.
Stern + Associates
JULY 11, 2017
Too much time, energy and resources are spent on content that’s never read. Learn how to boost your results and amplify your impact. The post How to Get More Mileage from the Marketing Content You Create appeared first on Stern Strategy Group.
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