Ronn Torossian
FEBRUARY 23, 2022
Cathay Pacific, a Hong Kong-based airline, ended up in a big PR crisis recently because two employees of the airline allegedly broke their home isolation Covid rules. After a series of heated statements from both external parties and company officials, the entire situation culminated in criticism from the Hong-Kong government. Company Response Cathay Pacific’s chairman, […].
Business Wire
FEBRUARY 8, 2022
Mainstream journalism is in free-fall—or so the headlines warn us. Months after Gallup reported another historic drop in Americans’ trust in traditional mass media, questions about the legacy media’s resonance and longevity continue to stir a cryptic pot of speculation. Just last month, reports on Edelman’s 2022 Trust Barometer noted that 67% of people worldwide believe journalists are deliberately misleading their readers, while Politico put a finer point on the nihilism that surrounds the indu
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ImPRessions - Crenshaw Communications
FEBRUARY 22, 2022
“You give away your best thinking on spec.” My husband once said that as he watched me sweat a high-stakes new biz proposal that hinged on The Big Idea. That observation bothered me for years, because it was true. But how does a PR or ad agency avoid it? A recent Twitter dustup highlighted the dilemma. The CEO of crytocurrency exchange Coinbase tweeted about its wildly successful Super Bowl ad.
Onclusive
FEBRUARY 28, 2022
Measurement has become one of the most important elements of a solid communications strategy, but many PR pros still struggle with it and not surprisingly so — most of us in communications don’t have data and measurement backgrounds or training. During this webinar, our panel of senior communications leaders will walk you through the “what”, the “why” and the “how” of PR measurement to demystify this concept once and for all.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Deirdre Breakenridge
FEBRUARY 7, 2022
A situation stands out in my mind from 20 years ago. At my agency, one of our senior leaders had misreported the marketing campaign results in his presentation to the client. When the error was discovered, there were other leaders at the firm who made excuses for him. I heard everything from “oh, he’s a good guy” and “what’s one little white lie” to “a tiny exaggeration doesn’t hurt anyone.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Ronn Torossian
FEBRUARY 24, 2022
In the last couple of years, the buying journey has drastically changed for both B2C and B2B consumers. Companies in the B2B industry have had to create a digital buying journey for their customers, to deliver what the buyers are now expecting. To create such a journey, businesses have to invest a lot of time […]. The post B2B Companies and the Digital Buying Journey appeared first on.
Business Wire
FEBRUARY 4, 2022
For boards and senior management teams of publicly traded companies, a major law change by the U.S. Securities and Exchange Commission will soon go into effect for what some pundits believe could be a period of renewed activism ahead. The new rule states that for annual shareholder meetings held after August 31, 2022, parties in a contested election must use universal proxy cards that include all director nominees presented for election.
ImPRessions - Crenshaw Communications
FEBRUARY 15, 2022
A B2B PR firm looking to promote a specific idea or story might think first about pitching large, mainstream media outlets. Why not? Splashy national coverage is terrific, of course, and everyone loves a big name. But not every story is national news. And a story in a publication with a high UVM (unique visitors per month) may not attract as engaged an audience as a more narrowly focused one.
Onclusive
FEBRUARY 28, 2022
Storytelling and Media Relations are Both an Art and a Science. Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. With millions of pitches out there, it’s more important than ever to break through the noise. What allows you to do that?
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Deirdre Breakenridge
FEBRUARY 1, 2022
A Guest Post By Michael Matheny, MA candidate at American University and FEEL Blog Post Winner. The stark divides between the cultural norms from generation to generation have always been fascinating to me. The way time and the events of the world around us can alter the desires, aspirations, values, and fears of a population for decades to come is both invigorating and terrifying.
Prowly
FEBRUARY 1, 2022
PR work is not only distributing press releases and follow-ups. What do employers pay attention to the most? Effectiveness of PR professionals does not depend only on already acquired skills. The post 11 Must-Have PR Skills & Traits For PR Professionals appeared first on Prowly Magazine.
Ronn Torossian
FEBRUARY 22, 2022
Healthcare PR is the use of communication tools, such as social media accounts, press releases, and traditional media pieces, to spread a message related to public health management or medicine. Digital PR has breathed new life into the healthcare industry by strengthening the visibility of hospital services. It has given doctors and health specialists the […].
Business Wire
FEBRUARY 1, 2022
What caused “The Great Resignation” of 2021? Over 4.5 million Americans quit their jobs in November alone, according to the U.S. Bureau of Labor Statistics. Three-quarters of 1,800 U.S. workers in a September survey by The Conference Board cited stress and burnout as critical challenges, up from 55% six months earlier. Half of all employees said their mental health was at stake.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
ImPRessions - Crenshaw Communications
FEBRUARY 2, 2022
As a PR agency team , we know that media interviews help build connections between a reporter and a client company. Even if the conversation doesn’t result in immediate coverage, showcasing expertise often yields future opportunities. In other words, as long as it’s a productive conversation, we’ve already scored a win. But how to ensure the interview goes well?
Onclusive
FEBRUARY 28, 2022
PR measurement is one of the most important elements of a solid communications strategy in 2022. Supporting PR decisions with data is no longer a luxury, but an expectation from the C-suite. Measuring helps you define, track and prove the success of communications. However, in many cases, PR measurement continues to be unstructured, ad-hoc or an afterthought, and many communicators still consider it to be too complicated.
Agility PR Solutions
FEBRUARY 8, 2022
If it wasn’t already apparent that the battles in digital marketing are won and lost based on the thoroughness and the scale of company strategy, then you weren’t paying close enough attention. The reality is, as marketing has become more and more of an internet-first, and even internet-only, discipline for businesses, the small details are […].
Prowly
FEBRUARY 1, 2022
When creating a PR team, it’s important to make sure its members can handle their responsibilities while being prepared for anything that comes their way. However, bulletproofing your PR team is about more than just managing them effectively. The post PR Team Structure: How to Build and Grow Your PR Team appeared first on Prowly Magazine.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Ronn Torossian
FEBRUARY 18, 2022
Companies that are looking to connect with leads, prospects, and consumers constantly need to create and share content that engages with those audiences across a variety of touchpoints. To do that, it’s best to use visual content marketing strategies alongside all other marketing campaigns. Visual content can help businesses improve their engagement rates while also […].
PRSay
FEBRUARY 28, 2022
More than two-thirds of Americans (69 percent) believe disinformation is a major problem in society, up from 63 percent in 2020, new research finds. According to the Institute for Public Relations’ third-annual “ Disinformation in Society Report ,” nearly three-quarters of Americans, on both sides of the political aisle, believe that disinformation will prolong the COVID-19 pandemic.
The Resolution Blog
FEBRUARY 28, 2022
There are now multiple metrics available as a way to measure PR coverage on social platforms, but which should take priority and how do you compare and analyse alongside media coverage? CoverageBook co-founder, Stella Bayles was joined by coverage analysis expert, AMEC member and founder of Experienced Media Analysts, Steph Bridgeman to find out. This […].
Onclusive
FEBRUARY 10, 2022
This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. You’ve done the research, crafted your powerful pitch, and sent your media campaign out into the world. What happens next is the real fun part – at least in the eyes of our analytics-focused team here at Onclusive – you get to measure how your initiative is performing.
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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
Agility PR Solutions
FEBRUARY 23, 2022
PR trends continue to evolve in 2022. As we see e-commerce sales climb and social platforms such as TikTok hit an all-time high, it’s no surprise that PR has become a completely digital affair in the last few years. However, on the back of Facebook’s 2021 Meta rebrand, it’s possible that 2022 could bring something […]. The post 3 tips for navigating the metaverse as a PR professional appeared first on Agility PR Solutions.
Prowly
FEBRUARY 11, 2022
Close your eyes and think back on your days as an intern. If you were a PR intern, you probably remember making your first pitches by phone, learning how to work the office fax machine (remember that craziness?), and standing ready to be delegated at a moment’s notice to run mail, stuff envelopes, and create […]. The post PR Internships: How to Create Win-Win PR Intern Opportunities appeared first on Prowly Magazine.
Ronn Torossian
FEBRUARY 14, 2022
One trait expected of all marketers is creativity because marketers always have to think of brand new ways to generate leads, convert them, and keep all prospects engaged. Creativity is the best way to make consumers think of a particular company when they’re ready to make a purchase. One of the marketing strategies that’s constantly […]. The post Dynamic Email Marketing Campaigns appeared first on.
PRSay
FEBRUARY 3, 2022
Black History Month, traditionally, has been a month full of facts about the accomplishments of Blacks in America, but there are always stories behind those facts. We all know the power of story but, as we tell the stories of Black Americans, it’s critical that we get it right. False narratives of Black people are not only based on a combination of misinformation and disinformation, but they are also based on a lack of information.
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Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.
Remote PR Jobs
FEBRUARY 13, 2022
Pitching top publications is rarely easy – you not only need good relationships with reporters, you need a good story to tell. The same is true with landing new clients – the story you tell about your company, its strategy and its successes are critically important. The bottom line: Even PR pros who have been at both of these tasks for a long time sometimes need a little help from their friends.
Onclusive
FEBRUARY 2, 2022
Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! This article is all about best practices for pitching—based on our customers’ collective experience and wisdom. As we mentioned last week, the key to creating a relevant and compelling pitch is knowing your audience. Ultimately, understanding your readers will help both you and the media to deliver the content people want to consume.
Agility PR Solutions
FEBRUARY 9, 2022
Think about the content you’ve consumed online today. Maybe you listened to a podcast on the way to work, scrolled through Instagram while you waited for the elevator, or watched a couple YouTube videos during your lunch break. If you’re like most Americans, a heavy dose of the media you consume is more than just […]. The post The traditional press release isn’t enough: Why businesses must embrace standalone multimedia appeared first on Agility PR Solutions.
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