ImPRessions - Crenshaw Communications
SEPTEMBER 25, 2023
It’s not easy to apologize, especially if things unfold in the public eye. As any PR expert knows, there’s an art to the public mea culpa. After announcing that her show would resume production despite the Writers Guild of America strike, Drew Barrymore issued a tearful, 5-minute video apologizing for her decision, but seeming to stand by it.
Onclusive
SEPTEMBER 20, 2023
For PR and Communications professionals, conducting thorough competitor analysi s holds a wealth of insights that can significantly shape and elevate your strategic efforts. Here, we explore why competitor analysis is vitally important for PR and Comms professionals and how your comms activity will benefit from deeper competitor insig hts. With so much information existing on your competitors, we’ll also do a deep dive into the specific insights you should be focusing your attention on.
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Business Wire
SEPTEMBER 29, 2023
Artificial intelligence (AI) has made remarkable strides in many fields, including communications and public relations. AI-powered language models can churn out text at a rapid pace, which can come in handy for marketers and content producers who need to produce several title ideas, social media captions, and more, in a short amount of time. But there remains a profound distinction between human writing and its artificial counterpart.
The Resolution Blog
SEPTEMBER 15, 2023
In this spotlight interview, we chat with Emma Lamberton – Senior Communications Manager at Coram, the first children’s charity, who shares some of the strategies and tactics that underpin their communications work. She provides valuable insights into how the charity has built its reputation as a trusted spokesperson for childcare-related issues through media commentary.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
PR for Anyone
SEPTEMBER 20, 2023
Money conversations make a lot of people feel uneasy, but it’s definitely a conversation that needs to be had with aging parents. Estate planning with aging parents is best done in advance. Take it from someone who had to learn the hard way. As the caregiver for her parents, Kay Bransford was tasked with getting their finances in order. Although they thought they were prepared, when it came down to it, they weren’t and the task after they passed away was more challenging than it needed to be!
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
ImPRessions - Crenshaw Communications
SEPTEMBER 15, 2023
Since David Meerman Scott coined the term “ newsjacking ” in 2011, our team has written nearly 30 unique blogs on the subject — possibly more than any other topic. So what is newsjacking? What makes it so important that we would write about it so often? And why should PR professionals care about it? David defines newsjacking as “the art and science of injecting your ideas into a breaking news story so you and your ideas get noticed.
Prowly
SEPTEMBER 27, 2023
ChatGPT and other bots are a great help in PR work. As per industry statistics, the most popular applications of AI in PR include: Idea Generation (77.8%) Content Creation (72.4%) Research (53%) Reporting (10%) Monitoring (8%) Given the widespread adoption and effectiveness of AI in these areas, we have decided to focus on them to […] The post Best ChatGPT Prompts for Public Relations appeared first on Prowly Magazine.
Business Wire
SEPTEMBER 1, 2023
Joint press releases are a valuable tool for boosting product and brand awareness. A joint release not only informs the media, investors, businesses, and consumers about products, it also acts as a mutual endorsement of the partnering companies' services.
The Resolution Blog
SEPTEMBER 8, 2023
The PR industry is facing a financial squeeze right now. According to research by Provoke Media’s Influence 100, there has been a huge drop in PR budgets over the past 12 months – 1 billion dollars to be precise. And our latest podcast guest Chief Finance Officer Simon Collard, who has over 30 year’s experience, […] The post How to tell your coverage success story and help secure your PR budget appeared first on PR Resolution — by CoverageBook.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
SEPTEMBER 13, 2023
Remember the days when radio was on every PR pro’s radar? The medium’s enormous reach and variety of coverage opportunities was unsurpassed for generating brand awareness and visibility. Well, guess what? That hasn’t changed—and practitioners should still be taking advantage of all that radio has to offer. New research from radio-focused nonprofit trade association RAB, […] The post Can radio still drive brand conversations in a social media world?
Ronn Torossian
SEPTEMBER 20, 2023
Before Elon Musk’s remarkable $44 billion acquisition of Twitter last year, the popular billionaire had already been discussing the concept of building an all-encompassing service that would be called X. Musk’s vision for X was vast and undefined, showcasing his typical ambitious and visionary mindset. In July, during a weekend, Musk took a significant step […] The post What is X: Understanding Elon’s Rebrand of Twitter appeared first on.
ImPRessions - Crenshaw Communications
SEPTEMBER 20, 2023
As Twitter (now X) declines, and newer social platforms like Bluesky remain exclusive or in beta mode, Meta’s Threads has emerged as a notable social destination for brand PR. Threads initially captured public attention with a rapid growth surge and the promise of being a less divisive alternative to Twitter. It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR.
PR for Anyone
SEPTEMBER 27, 2023
The news can often feel like a never-ending parade of gloom, doom, and despair. After being a TV reporter and journalist for 25 years, Laura Evans is shifting the spotlight from tragedy to hope. As early as high school, Laura has fought tooth and nail to pursue her dream job as a television anchor. Her reporting has earned her several honors and awards including two Emmys!
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Business Wire
SEPTEMBER 8, 2023
Crises happen when they are least expected, which is why every organization should have a crisis communication plan in place. Crises communications refers to information that is shared when an event occurs that impacts customers or a company’s reputation. The intent is to mitigate negativity, ensure all employees and stakeholders are in the know, and maintain control over public brand perception.
The Resolution Blog
SEPTEMBER 7, 2023
How healthy does your agency feel? Are there uncertainties around budgets? Are some of your retainers switching to projects? Is your pipeline flowing or in need of some work? If your agency finances are feeling like a challenge right now you’re not alone. Research has confirmed that PR budgets are being reduced. Data gathered in […] The post How to Make Your Agency Profitable appeared first on PR Resolution — by CoverageBook.
Agility PR Solutions
SEPTEMBER 20, 2023
It should come as no surprise that AI can be a scamming goldmine for malicious e-predators, and businesses and consumers alike can easily fall prey to these evolving threats. New research from passwordless, phishing-resistant MFA provider Beyond Identity explores the diverse methods hackers are now employing to breach systems, steal sensitive information and automate complex […] The post ChatGPT scams are increasing exponentially: How to avoid them appeared first on Agility PR Solutions.
PRSay
SEPTEMBER 27, 2023
Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. In the ever-evolving landscape of public relations and communications, ethical decision-making is of paramount importance.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Sword and the Script
SEPTEMBER 5, 2023
The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? A private fund recently closed its acquisition of Meltwater (see first story below). This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.
PR for Anyone
SEPTEMBER 13, 2023
Just shy of her 50th birthday, Lisa Niver moved back in with her parents after leaving a toxic marriage. What felt like rock bottom at the time, was actually the beginning of an incredible journey that would span 102 countries across six continents! Lisa is an award-winning travel expert and one of the top travel influencers in the world. Her website “We Said Go Travel” ranked third on Rise Global’s top 1,000 Travel Blogs.
Business Wire
SEPTEMBER 20, 2023
In honor of Hispanic/Latinx Heritage Month (September 15 - October 15), Business Wire and their LatinoWire media partner Impremedia, are hosting a panel discussion on The Latinx Media Landscape in 2023.
The Resolution Blog
SEPTEMBER 28, 2023
Bev Boyle, who is the Global Head of Media at World Animal Protection plays a pivotal role in shaping the narrative around animal welfare on a global scale. She’s at the forefront of crafting media campaigns that not only raise awareness but also inspire action. In this episode of the PR Resolution Podcast, Stella and […] The post How Cultural Understanding & ‘Rapid Media Response’ is Saving the World’s Animals appeared first on PR Resolution — by CoverageBook.
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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
Agility PR Solutions
SEPTEMBER 18, 2023
Artificial intelligence is officially the buzzword of the year. Take any industry as an example. Marketing? They’re using artificial intelligence to personalize marketing campaigns. HR? They’re using AI-powered tools to write job descriptions. Sales? They’re using artificial intelligence to score leads. So, what does this mean for the public relations industry?
PRSay
SEPTEMBER 11, 2023
On Sept. 21 at 1 p.m. ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” Sign up for this free PRSA member resource here. In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI.
Sword and the Script
SEPTEMBER 12, 2023
58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. People saw how easy consumer technology was to use – the iPhone is the quintessential example – and wanted the same in technology designed for business.
PR for Anyone
SEPTEMBER 6, 2023
Fashion is fleeting, but style is forever. So how do you find your own personal style in a world where trends are constantly changing? Luckily, we have Tania Sterl, one of New York City’s finest fashion experts, to help us revamp our wardrobes. With over 20 years of experience in fashion, Tania has helped countless women dress for success. In this episode, she shares her secrets for finding your own unique style by investing in timeless pieces and staple outfits.
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Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.
Reputation Us
SEPTEMBER 18, 2023
On October 13, 2023, ReputationUs ’s (RepUs) President Casey Boggs will orchestrate and instruct a communication-based workshop for more than 30 national police department’s Captains, Sergeants, Majors and Lieutenants during the Southern Police Institute ’s 150 th Administrative Officer’s Course. Taking key lessons from the corporate world and applying them to law enforcement, the workshop (“Law Enforcement Reputation Management and Crisis Mitigation : Enhancing Police Department Reputations and
Remote PR Jobs
SEPTEMBER 25, 2023
Originally seen on Medium There seems to be something in the air right now. I’m not sure what it is. I mean, it’s spring: we survived winter. The weather is lovely — we haven’t yet achieved the summer swampiness that is DC (and NYC isn’t a whole lot better). But still, somehow, something seems … off. And it’s not just not me. I’ve spoken to enough of my entrepreneur/startup tribe in the past few weeks to know there’s something going on.
Agility PR Solutions
SEPTEMBER 13, 2023
Thanks to their versatility and reliability as effective marketing tools, animated video explainers have gained a ton of popularity over the past few years. So, it’s hardly surprising that artists and designers regularly working with this type of content have honed a handful of animation techniques that pair exceptionally well with explainers.
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