Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys. There’s one in particular they publish on thought leadership that I’ve followed since 2017.

Leadership 127

Leadership B2B Study Survey 127

Prowly

MARCH 26, 2024

For any business worldwide, using social media is a no-brainer with nearly 5 billion users globally. But with over 20 platforms to pick from, the challenge kicks in! Which platforms do I use? And how do I manage them all easily? When it comes to the first question – you can use media monitoring to […] The post 45+ Best Social Media Management Tools in 2024 appeared first on Prowly Blog.

Social Media 104

Social Media Tools Media Blogging 104

Axia PR

MARCH 26, 2024

Google Autocomplete is one of the best tools your company can use to drive traffic and perfect SEO strategy. Google's autocomplete feature has become an invaluable part of the search experience, providing predicted search queries as users type. But it also presents unique SEO opportunities for brands. In this complete guide, you’ll learn what Autocomplete is, how it works, why it matters for SEO, and how you can optimize for it.

SEO 120

SEO Google How To Tools 120

Agility PR Solutions

MARCH 26, 2024

Your content is more than just blinking words on a screen. It forms the narrative of who you are as a brand. Your content is the difference between you and every other business in your niche. What sets you apart? Your story. Who you are. What you bring to the table. Content marketing can potentially […] The post Telling your story, amplifying your reach: The power of content marketing for startups appeared first on Agility PR Solutions.

Content Marketing 110

Content Marketing Marketing Brand Branding 110

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Maxim Behar

MARCH 26, 2024

Maxim Behar, the company's founder, interview for Economy. bg What social benefits are included in the company's package? Practically all possible ones - additional health insurance, sports cards, etc. Of course, this is important, but it is far more crucial for managers to make their colleagues' work enjoyable and their time in the office the best part of their day possible.

Groups 105

Groups Communications System Employee 105

PRSay

MARCH 26, 2024

Recent news about bipartisan legislation that would compel TikTok’s Chinese parent company to sell the social media app or see it banned in the United States is generating buzz among communicators. With a final vote of 352–65 in the U.S. House of Representatives on March 13 and President Biden’s pledge to sign the bill if it reaches his desk, TikTok’s future is in limbo.

Strategy 86

Strategy Viral Social Media YouTube 86

Agility PR Solutions

MARCH 26, 2024

What will it take to give consumers the experience they want in a transactional exchange? Are they just too picky? Or are most brands and businesses simply unable to put together a seamless process on their purchase pages and customer service interactions? It must be immensely more difficult than consumers think, because online retailers around […] The post CX disconnects continue to plague brands: More than 80 percent of consumers had poor experiences with online retailers last year appea

Retail 105

Retail Consumer Customer Service Brand 105

NewsWhip

MARCH 26, 2024

With 25% of a brand’s market value directly linked to its public reputation , as noted by the World Economic Forum, the stakes have never been higher for companies to actively monitor, measure, and manage emerging issues. In a time where information spreads like wildfire, it’s not only about keeping a pulse on the narrative or tracking interest in rapidly evolving issues; it’s about harnessing insights to make informed decisions that, when done right, can protect and enhance a reputa

Brand 78

Brand Branding Comparison Measurement 78

Agility PR Solutions

MARCH 26, 2024

AI arrived with a bang to redefine business operations, but even though the tech is ready to go next-level, many companies are hamstrung by a lack of the high-quality data necessary to move at the speed of AI, as well as a shortage of AI skills among the workforce. But are those obstacles slowing down […] The post AI investment remains top priority—even though companies are losing millions yearly on underperforming AI models due to poor data and skills appeared first on Agility PR Solution

Data 100

Data Company Trends Publicity 100

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

5W PR

MARCH 26, 2024

In the rapidly changing arena of B2B tech , sound, and engaging communication plays a pivotal role in success. It’s not just about pumping out press releases. It’s about cutting through the chatter and grabbing the attention of the right people. Audience The B2B tech landscape varies, each audience segment has unique needs and ways they prefer to communicate.

B2B 78

B2B Strategy Communications Case Study 78

Agility PR Solutions

MARCH 26, 2024

In the fast-paced world of business today, media monitoring is a critical tool for staying informed and making smarter decisions. However, the challenge lies in transforming the vast amount of coverage into actionable insights. Despite the painstaking effort to compile, these email briefings often get overlooked due to information overload. As we grapple with an […] The post Speed.

Analysis 78

Analysis Tools Media Publicity 78

5W PR

MARCH 26, 2024

The fintech sector is experiencing unprecedented growth due to advanced technology and high demand for innovative financial solutions. With new startups emerging rapidly, it is vital to develop a strong PR strategy for building brand recognition and credibility. Honing in on the audience Front and center of a winning PR strategy is recognizing the unique audience.

Strategy 78

Strategy Privacy Financial Guidelines 78

OnePitch

MARCH 26, 2024

Maya Goldman is a reporter at Axios where she covers health care and health policy, including topics like Medicare payment, telehealth, and price transparency.

Policies 82

Policies Report Media 82

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Solo PR Pro

MARCH 26, 2024

For both new and experienced solo PR professionals, a common question often arises: how should I determine my rates? Today, we will delve into key considerations when setting your pricing. Establishing your rate begins with a clear understanding of your overhead expenses and your profit margin objectives. Your overhead costs encompass various elements such as office space, equipment, rent/mortgage, utilities, computers, technology, and tools such as media databases, email, website, and subscript

Insurance 68

Insurance Insurance Financial Healthcare 68

Prohibition

MARCH 26, 2024

Sharing the latest social media updates you don’t want to miss – here’s what’s new. Instagram’s creator marketplace comes to the UK Instagram is expanding its Creator Marketplace – a platform that’s designed to facilitate connections and collaborations between brands and creators. Instagram has opened this up to eight new markets including the UK!

Creativity 62

Creativity Social Media Facebook Instagram 62

Institute for Public Relations

MARCH 26, 2024

This summary is provided by the IPR Digital Media Research Center Dr. Yuan Sun, Dr. Jin Chen, and Dr. S. Shyam Sundar analyzed AI chatbots’ capability to simulate human-like conversations and whether they are more persuasive when they appear human-like in their appearance, interactions, and delivery of advertising content. An online experiment with 414 adult respondents … Continue reading Are Human-like Chatbots More Effective?

Advertising 59

Advertising Advertising Media Nonprofit 59

Medianet Australia

MARCH 26, 2024

It might be no surprise that metropolitan-based media outlets are better resourced than regional and community-based outlets, but to what extent? Medianet’s 2024 Media Landscape Report highlighted, among many other challenges for Australian media and journalists, that working in a city will get journalists a higher pay than working in regional or suburban publications.

Resources 52

Resources Media Survey Community 52

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Institute for Public Relations

MARCH 26, 2024

Muck Rack analyzed current trends in journalism, including concerns about funding and trust, employment practices, and the implementation of generative AI. An online survey of 1,106 U.S. journalists was conducted Jan. 3 – Feb. 9, 2024. Key findings include: 1.) 28% of journalists said they currently use generative AI, followed by 20% who plan to … Continue reading What are the Current Trends in Journalism in 2024?

Journalism 52

Journalism Trends Survey Social Media 52

Institute for Public Relations

MARCH 26, 2024

This roundtable discussion is provided by the IPR Measurement Commission Members of the IPR Measurement Commission gathered virtually to discuss how to adapt measurement practices in a changing media landscape. IPR Measurement Commissioner Laju Obasaju (Comcast) moderated the discussion.

Measurement 52

Measurement Media How To Analytics 52