Buzzstream

MAY 19, 2022

I worked at a content marketing agency, Siege Media , for six years, and with every successful and failed campaign, I learned a new lesson. Or it can come from internal data. Look at another example in marketing statistics from Hubspot , and you’ll see a majority of the statistics listed are from their own reports and surveys.

Survey 91

Survey How To Reddit Pitching 91

Contently - Strategy

JUNE 11, 2020

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018. Roughly two-thirds of marketers created more written, audio, and visual content year over year.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Sword and the Script

JUNE 4, 2019

1) PR software market estimated at $4 billion. Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.” Gartner says about one-third of the CMO budget goes to marketing technology. Here we go….

Software 108

Software Reddit Marketing Survey 108

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. Marketing Integration Still Reigns

Blogging 60

Blogging Marketing SEO Content Marketing 60

Beyond PR

JANUARY 30, 2018

When it comes to competing for marketing budget and resources, marketing leaders expect to compete on “a level playing field” and yet that has not been the case for senior PR/comms managers. Engagement – Click-Throughs, Image Views, Video Plays, Document Opens/Downloads, Audio Plays.

Measurement 75

Measurement How To B2C Infographics 75

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Document this workflow overview. Everyone wants a piece of the cake.

How To 60

How To Software System Employee 60

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. Its goal is to help fund individuals in developing markets to set up their own businesses. You’d be welcome to join us.

Tools 69

Tools Insurance Insurance Handbook 69

PR 20/20

MAY 26, 2016

A blog showcases your brand’s personality, connecting internal subject matter experts to external readers. If you feel like your content is lacking purpose, forget the blog (and any other marketing materials) for a moment. >> Must read: How To Use BuzzSumo for Content Marketing. 5 Steps to Reimagine Your Blog.

Blogging 51

Blogging Brand Branding How To 51

Sword and the Script

NOVEMBER 3, 2015

A list of relevant contacts is arguably the most valuable document PR pros created. For example, every week on Friday, I like to publish a “Friday Share” post that reviews a relevant industry infographic, SlideShare presentation or YouTube video that I’ve identified during daily reading. Internal notes. Updating the media list.

Industry 60

Industry Pitching Survey Twitter 60

MaccaPR

APRIL 14, 2015

With thousands of new college grads hitting the pavement looking for work in public relations, we thought this month would be a good time to share what our Minneapolis PR and online marketing agency considers to be the most critical components of a persuasive resume. Think: A simple infographic about you).

Agency 48

Agency Real Estate Social Media Writing 48

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. There are examples offline and online in almost every market. The value of earned media lies in independent editorial published at scale.

Media Relations 115

Media Relations Media Print Newspapers 115

Waxing UnLyrical

APRIL 19, 2018

This list is of free digital marketing tools for non-profits is a great place to start. Internal and External Communication and Collaboration. G-Suite for Non-Profits : Access all the benefits of G-suite (which includes business email, shared calendars, shared documents, spreadsheets and presentations and storage) for free.

Nonprofit 76

Nonprofit Tools Marketing Skype 76