Buzzstream

FEBRUARY 27, 2024

You’ve just completed a great new study, and you’re keen to get journalists to cover your findings, but how do you do that? Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. What is a Media Pitch?

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Pitching Writing Film How To 83

Buzzstream

APRIL 4, 2024

If you posted just yesterday and wanted to see if anything came in, you could adjust to “24 hours” So the search is: “The Most Affordable Cities to Buy a House” + “Homebuyer.com” Right off the bat, you can see several pieces that have covered the study. Luckily, there are digital pr tools for alerts.

Digital PR 62

Digital PR How To Media Google 62

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

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Digital PR Industry Strategy Film 170

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. Finding inspiration for ideation can be incredibly tricky. Prospecting.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

DECEMBER 15, 2021

Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. These different digital PR tactics range from surveys, commentary and quick pieces of data analysis through to large scale interactive campaigns. Is the data accessible?

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Digital PR Data Survey Construction 83

Buzzstream

NOVEMBER 9, 2020

Can AI write a subject line – a good one at that – and follow with a solid pitch? . To determine the quality of writing produced by AI, BuzzStream and Fractl asked 500 public relations specialists, journalists, and other media professionals to rate a series of subject lines and pitches generated using OpenAI’s GPT-3 text generator.

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Writing Pitching Survey Digital PR 62

The Proactive Report

FEBRUARY 22, 2016

PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. If not, pitch stories that have a major enterprise angle or hook. PR lesson: Always include original images, video and audio in your content. Currently only 1% of news content is about major enterprise.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media. If not, pitch stories that have a major enterprise angle or hook. PR lesson: Always include original images, video and audio in your content. Currently only 1% of news content is about major enterprise.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Buzzstream

SEPTEMBER 30, 2021

It’s fair to say that we aren’t going to solve world issues with digital PR campaigns alone. For example, if we take go back to our example of engineering and women in STEM, you might list questions such as: What universities are best for women looking to study STEM? 3 – Resolution. What’s the cost involved?

Digital PR 71

Digital PR How To Reddit Engineering 71

Buzzstream

DECEMBER 5, 2019

Success in link building and digital PR comes from personalization. . When pitching a top publication, it’s important to remember that there’s a person on the other side of the screen. The key is finding the perfect fit: the ideal connection between a journalist and the content you’re pitching.

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Pitching Examples Social Media Trends 87

Sword and the Script

FEBRUARY 29, 2020

Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. There was one aspect of my success that was different: I wrote long pitches. This is contrary to 99% of all PR advice that says short emails are best.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

APRIL 2, 2024

However, I learned a lot about reporters and pitching in that capacity. One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day. It challenged PR pros everywhere to consider, what was at the time, a nascent opportunity for digital PR. Reddit data.

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Reddit Software B2B Technology 178

Waxing UnLyrical

DECEMBER 11, 2013

With this shift in the media landscape to digital platforms, digital PR needs to catch up to the trend. Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore. Will India See a Rise in Digital PR? is a post from: Waxing UnLyrical.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Buzzstream

FEBRUARY 2, 2024

If you set out to build relevant links , for instance, there should be a clear connection between your pitch and your target. For example, if I write about travel and receive an email pitch, it must be immediately apparent why you are contacting me. Call out specific stats the journalist should know if you pitch a survey or data piece.

Pitching 62

Pitching Mobile Examples Study 62

Buzzstream

FEBRUARY 1, 2024

Survey Pitch Outreach Template When pitching a survey, highlighting the key takeaways is the most effective way to inspire your target to cover your post. When pitching the data, be sure to call out why it is relevant to them and their audience. Jodie says: “Journalists love data, but sometimes it is not easy to come across.

Pitching 87

Pitching Infographics Survey Resources 87

The Proactive Report

APRIL 6, 2021

The digital revolution has been changing the practice of PR for some time now. My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over.

Leadership 147

Leadership Engineering Enterprise Social Media 147

Buzzstream

JUNE 30, 2021

As one of the only chances you have of getting your campaign seen by a journalist, subject lines are arguably the most important part of a pitch. As a journalist, I’ve seen and deleted thousands of PR emails over the years. As a Digital PR, I’ve probably produced all of the above.

Writing 71

Writing Pitching Study Data 71

Buzzstream

JULY 29, 2020

At the least—some journalists who excel with engagement and reach receive far more pitches from PR pros than that. . That, combined with an overall sense in the industry that PR is getting harder , and you have a dilemma. scored the highest for having Adventurous as a quality in the study.

Publicity 119

Publicity Digital PR Creativity Education 119

The Proactive Report

JANUARY 2, 2017

This week Robin Rothberg, Senior Lecturer, Communication Studies at UNC Charlotte, posted a definition of Fake News in the PRSA Open Forum: Fake news is blatantly false or misleadingly exaggerated information presented as true via a purportedly trustworthy media source. Get the Digital PR Tips newsletter.

Government 214

Government Digital PR Report LinkedIn 214

The Proactive Report

JULY 20, 2016

A new study published today by Stone Temple Consulting shows that inbound links are still one of the top ranking factors in the Google algorithm, despite many changes in the recent past. Digital PR has a lot to offer in this regard. And pitch content to influencers other than the mainstream media. Watch this video.

Google 100

Google SEO Study Digital PR 100

The Proactive Report

JANUARY 21, 2017

It’s not enough to sign up for HARO and get Cision and pitch, pitch, pitch. Since I now have a blog about PR and technology, I’m on lists like Cision. I get the most bizarre pitches that have less than nothing to do with what I write about. Start your week with the ideas that can boost your PR success.

How To 100

How To Media Case Study Resources 100

Buzzstream

MAY 19, 2022

Here’s the thing: creating surveys is very expensive, and your success in pitching surveys for links is often heavily influenced by other news events of the day. Like a large firm doing their due diligence on a potential investment, your work starts before gathering survey data or pitching anything for coverage.

Survey 90

Survey How To Reddit Pitching 90

Garrett Public Relations

JUNE 19, 2022

A study by PR Newswire found that press releases with photos garnered nearly twice as many views as text alone. The post How Visuals Help You Achieve Greater Success With Your PR Efforts appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. It’s often said a picture is worth a thousand words.

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Study Publicity Small Business Pitching 142

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach.

Social Media 83

Social Media Pitching Media LinkedIn 83

The Proactive Report

JUNE 12, 2017

Influencer marketing is no longer some edgy new technique.According to an eMarketer study 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. The PR department is pitching influencers along with reporters and hoping for coverage on the strength of the content.

Marketing 138

Marketing Social Media LinkedIn Interviews 138

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. One study found that the optimal number of internal links pointing to a page on your site is seven or more. What should digital PRs know about internal linking?

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Internal International Insurance Insurance 118

Buzzstream

JANUARY 24, 2024

According to a recent study from uSERP , link insertions are used about 10% of the time in link builder’s marketing mix, right behind 13% guest posting. You can do link insertion in two ways: pitch your homepage or an asset you’ve already created, such as an ultimate guide post or helpful calculator tool.

SEO 62

SEO How To Resources Pitching 62

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Content picks from around PR tech land.

Software 126

Software Case Study Advertising Advertising 126

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach.

Social Media 60

Social Media Pitching Media LinkedIn 60

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. The approach will not work.

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Blogging Google SEO Writing 62

The Proactive Report

JUNE 20, 2015

In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. Pitching Via Twitter. Don’t pitch them right away. When you have a relevant story angle to pitch 140 characters will probably not do the story justice. Now write a killer pitch in less than 100 characters.

Twitter 100

Twitter Media Relations How To Media 100

Prohibition

JULY 7, 2023

Additionally, consider the agency’s expertise in digital PR and social media marketing, as these channels play a vital role in today’s landscape. A good food PR agency should also understand your brand’s unique voice and be able to tailor their strategies accordingly. How do you measure PR success?

Agency 62

Agency Case Study How To Crisis 62

Buzzstream

OCTOBER 21, 2021

When I got promoted to SEO account manager at my previous digital marketing agency, besides all the excitement, I knew it would be a new challenge to create strategies involving Digital PR, Content, Design and other teams on top of my usual SEO work. Stacey MacNaught @ MacNaught Digital.

Software 151

Software How To SEO System 151

Buzzstream

APRIL 25, 2024

I have yet to find a convincing study that proves otherwise. For instance, social media marketing is still digital marketing, a space we play in. If I saw more link building or digital PR terms, this would be even better. Craft Your Pitch First, click on the Sequences tab in the top navigation bar.

Brand 62

Brand Branding How To SEO 62

The Proactive Report

DECEMBER 27, 2017

This could be a huge opportunity for PR Agencies in 2018. A recent study showed that B2B companies are interested in allocating more of their marketing budgets to earned media, but getting this coverage is somewhat of a mystery for those not skilled in PR and media relations. It’s all about the traffic and the clicks.

Trends 124

Trends Data-Driven PR Data System 124

Doctor Spin

FEBRUARY 22, 2024

A Case Study. Learn more: Digital PR Public Affairs (PA) “Integrating corporate planning and public affairs perspectives is crucial for organizations to effectively respond to environmental change and adapt to social and political turbulence.” A Case Study. Source: Procedia – Social and Behavioral Sciences 6 Petrovici, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52