The Proactive Report

MARCH 16, 2016

It was rated the most effective and one of the easiest digital PR & marketing tactics in the recent Ascend2 Survey. The survey tapped into 275 marketers ( 66% in the BtoB field) for insights on their goals, strategies tactics and challenges with digital marketing. Email wins yet again. Social Media.

Digital PR 113

Digital PR Marketing Survey Training 113

The Proactive Report

MARCH 16, 2016

It was rated the most effective and one of the easiest digital PR & marketing tactics in the recent Ascend2 Survey. The survey tapped into 275 marketers ( 66% in the BtoB field) for insights on their goals, strategies tactics and challenges with digital marketing. Email wins yet again. Social Media.

Digital PR 100

Digital PR Marketing Survey Training 100

The Proactive Report

FEBRUARY 20, 2017

Digital PR can play an important role in that strategy. Here are five good PR actions you can implement right away: Twitter lists: A quick and easy way to tap into your audiences’ conversations is Twitter lists. You might have to do some media training with your experts!). Every business should have a growth strategy.

Digital PR 113

Digital PR System Infographics Banking 113

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.

Digital PR 170

Digital PR Industry Strategy Film 170

The Proactive Report

SEPTEMBER 21, 2017

September is AMEC’s Global Measurement Month with many events around the world focused on PR measurement. Advertising Equivalency Values, where you measure the value of your media coverage by calculating how much an equivalent advertisement would cost.) Why is measuring AVE’s a waste of time? REGISTER NOW.

Measurement 113

Measurement Analytics Course Advertising 113

Buzzstream

NOVEMBER 10, 2020

For smaller Digital PR teams that I consult and train, who are just dipping their toes into the outreach world, I initially advise them to use Streak. . I also conducted a small poll on Twitter and, of the 31 PR participants, the open rate most commonly-deemed successful was 30% to 40%, which 38.7% of respondents chose.

Pitching 164

Pitching Writing Digital PR How To 164

Sword and the Script

JANUARY 19, 2016

To that end, I can promise readers three things: This post recommends a manageable number of tools to try four tools, I use each one on a daily basis and these truly provide a digital PR edge. . You (me) won’t be typo free…but you will see a dramatic improvement which will also help train us to be better editors.

Digital PR 60

Digital PR Tools SEO Web 60

The Proactive Report

DECEMBER 4, 2018

Either train your existing staff or hire freelancers who know how to do this. And learn how to measure those results , so you can show clients or the C-suite how you’re contributing to the business goals and the bottom line. Get more Digital PR Tips in your inbox every week. Follow me on Twitter.

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

The Proactive Report

DECEMBER 12, 2017

If you are not already using analytics to measure your PR and content activities, it must be top of your list for 2018. Download the Google Analytics custom PR Dashboard we developed and get started. If you dont know what to measure read this transcript of the #MeasurePR chat. It’s free.

Analytics 228

Analytics SEO Infographics Software 228

The Proactive Report

NOVEMBER 12, 2016

If you have not yet mastered these new skills your ability to implement successful PR campaigns is waning rapidly. The Top 10 Digital Skills Needed in PR. Measurement Framework: Set up a measurement framework so you can track where you are now, progress and results. Research: Monitoring online conversations.

SEO 153

SEO Engineering LinkedIn Analytics 153

The Resolution Blog

MAY 11, 2018

I’m a director of at PR measurement tool CoverageBook.com and author of ‘PRs Digital Resolution’. I’m a director of at PR measurement tool CoverageBook.com and author of ‘PRs Digital Resolution’. An ebook on the digital future of public relations. Please get in touch with any questions.

SEO 120

SEO eBook Data Measurement 120

The Proactive Report

JUNE 18, 2021

And they paid $500 a month for strategy and measurement. How do you think a small business can leverage influencers specially when on a low budget and tight PR strategies? And you certainly can’t measure results. Then plan your PR campaign and activities so that you can achieve that. Download this PR Measurement Guide.

Small Business 213

Small Business Fashion Groups Local 213

The Proactive Report

FEBRUARY 2, 2017

The measure of trust between the well-informed public and the general population is getting further apart. People are worried about losing their jobs due to not being able to keep up with technology The number one concern is the lack of skills and training. (60%) Invest in training on digital skills for your team.

System 100

System Training Engineering Employee 100

Waxing UnLyrical

FEBRUARY 7, 2014

Yes, the chat which has become somewhat of an institution as far as industry-wide digital PR events go (and I am thrilled about that), has been going strong for four whole years. AVES is quantitative based and does not measure the quality of content. Do you know what Feb. Whodathunkit?! Back in 2010, Ms. Happy birthday to us!

Measurement 89

Measurement Media Training Google Resources 89

Buzzstream

JANUARY 30, 2020

Newsjacking should be a key tactic in any approach to digital PR but before I dive in, let me clarify how I see it. Successful newsjacking or any link building activity, if just measured on links could see the brand becoming relevant for queries that are of no value. For example. Reddit is my platform of choice.

SEO 71

SEO Film Reddit Video 71

Sword and the Script

NOVEMBER 9, 2021

AI applications are trained with large quantities of data, not programmed in the traditional sense. So when they perform well, it’s because they were trained with high-quality data.”. billion PR software market. These allow PR to “showcase earned media coverage in customizable, branded digital PR measurement reports.”.

Software 93

Software Banking Technology Data 93

Critical Mention

OCTOBER 24, 2019

Map out your PR career plan: PR Career Guide: Public Relations Job Titles, Descriptions, & Salary. Our take on PRNEWS: If you couldn’t already tell from its name, PRNews is the center for latest news on PR awards, events, research and more. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Waxing UnLyrical

JULY 11, 2016

Tomorrow #measurePR takes a look at smart reporting with three stellar guests: Founder and CEO of IrisPR, Aly Saxe ; CEO of Geben Communication, Heather Whaling ; and digital PR Strategist and Author of “SMART News,” Sally Falkow. PR and Marketing Data: Impressions, Reach and Relevance, Oh My!

Report 40

Report Banking Measurement Digital PR 40

Sword and the Script

OCTOBER 6, 2020

At a time when businesses are struggling to break through the noise and in-person meetings are rarely possible, digital PR platforms like Prowly bring more value than ever.” It was popularizing attribution measurement in PR. Mr. Benzi, a trained attorney, has been with TVEyes for about two years.

Software 176

Software SEO Company Tools 176

Landis PR

DECEMBER 4, 2023

Here are several limitations that we’ve seen across different generative AI models in our work so far: Requires a large amount of high-quality training data to produce accurate results Can only retrieve trained data, which excludes new information and current events Generates inaccurate information as if it were correct (known as “hallucinations”) (..)

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Waxing UnLyrical

JUNE 24, 2016

Bill Smith also had this to say: A2) For businesses, PR builds awareness, marketing generates leads and ideally sales closes the deal #amecsummit #measurepr. On moving beyond impressions: A3: PESO measurement, which @AMECorg is really pushing! Holistic measurement is crucial. You manifest what you measure.

Measurement 42

Measurement Analysis Banking Internal 42

ZudePR

FEBRUARY 22, 2016

And if you consider committing to digital marketing, growing your “list” (those people who want to receive your email communication) should be a priority. E-mail marketing is often cited as one of the best and easiest-to-track means of measuring the success of your marketing campaign. And measure.

Social Media 75

Social Media SEO Media Local 75

The Hoffman Agency

SEPTEMBER 7, 2020

With these specific B2B audience subgroups in mind, we chose three different landing pages with varied content: Tech PR , The Story is Always There and Storytelling Training. Using tracking code on hoffman.com, we tracked visitors to both Tech PR and The Story is Always There , showing visitors to one-page ads for the other.

Advertising 36

Advertising Advertising B2B Facebook 36

Rock the Status Quo

JANUARY 22, 2015

Teach yourself or hire someone to train you how to leverage search engine optimization within each blog post, and make sure each post is high quality and targeted to your specific audience. It measures and indicates activity, not influence. Digital PR' Otherwise, it will take years to build up a meaningful volume.

Agency 100

Agency Survey Customer Service Engineering 100

The Proactive Report

JANUARY 30, 2015

It’s a growing trend and it is definitely impacting the practice of PR. Implication for PR practitioners: We need to learn new skills that previously were not part of our training. 34% of companies say they can’t find people with digital content marketing skills to hire. These 15 skills can lead to success.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

ZudePR

JULY 20, 2016

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. Digital PR is an ill-defined term.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. g) Do Execs Know What PR Is? That partnership has ended.”. via BurrellesLuce.

Trends 60

Trends Media Report Technology 60

Solo PR Pro

DECEMBER 20, 2016

And because Facebook allows you to retarget people who viewed specific pages on a website during a specific timeframe, it’s an incredible tool for getting the most out of earned media mentions that otherwise may spike website traffic but offer little else in the way of measurable, bottom line results (in the immediate-term, anyway).

Facebook 40

Facebook Media Small Business Local 40

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. PR practitioners are well aware of the need to improve to keep up, yet struggle with it. The PR world is not being responsive enough to change, which is dangerous in this quickly changing environment.

How To 60

How To Software System Employee 60

PR News

JULY 24, 2017

Reality checked in with me recently when a few parents on my son’s rowing team, knowing my affiliation with PR News, asked me to write the press releases for the club. The post The Epic List of PR’s Daily Challenges (And How to Overcome Them) appeared first on PR News Blog.

How To 107

How To Writing Blogging Crisis Management 107

PR News

JUNE 26, 2016

The post Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators appeared first on PR News Blog. You’re halfway through what’s been a rather interesting year in business, politics, brand successes and blunders and Game of Throne developments.

Leadership 90

Leadership Communications Blogging Brand 90

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). Like many of us who work in digital marketing, social media is the #1 distraction.

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

His personal blog is PR Studies and he edits a magazine called Behind the Spin. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). He trains, speaks, and blogs. “I So perception is everything.

Communications 81

Communications How To Blogging Content Marketing 81