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4 trends in journalism and what they mean for the PR industry

Communications Conversations

But, that doesn’t mean journalism is thriving again. More consolidation means fewer outlets to pitch, which we have definitely seen in recent years. With the majority of newspapers now having paywalls (and more trade pubs every day), the reach of that story you just got placed is extremely limited. Trust levels remain low.

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How an underground high school newspaper led to a 10+ year blog

Communications Conversations

Last Saturday, there was a wonderful article in the Variety section of the Minneapolis Star Tribune about groups of kids who had started neighborhood newspapers during the pandemic. First, we need more local journalism–whether it’s professional or not. And second, school newspapers are in my blood. when I was 17.

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Maxim Behar: Social media is the realm of free speech, which makes our world better

Maxim Behar

Twenty to twenty-five years ago, we fought for diversity of opinions on television and in newspapers. In fact, the definition of a publisher is someone who owns media. And I don't want to belittle the journalist profession - journalism is extremely responsible, influential, and highly qualified because it influences society.

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Journalists Love Twitter, and if Your Job is Media Relations, You Should too

Sword and the Script

Those numbers were tallied up by Muck Rack for the company’s The State of Journalism 2020 report. The 2019 edition of their survey revealed similar data points, so it’s not new, but it’s definitely real. If you work in PR and have responsibility for media relations , then you have in a sense, a professional obligation to be on Twitter.

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Behind the Headlines With Stuart Pfeifer

Cision

In this interview, Stuart discusses his motives for making the switch, the value of a news background and the intersection of journalism and PR. What was behind your decision to switch from journalism to PR? But the newspaper climate has changed. Learn how with our brand journalism white paper! It was a tough decision.

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Meet the Media: Michael Freeze, Features Editor at Transport Topics

Bianchi Biz Blog

We are a business-to-business weekly newspaper covering the trucking and logistics industries. It’s an instance of history not repeating itself, but definitely rhyming. How long have you been in journalism and how did you get started? I’ve been in journalism for 22 years. A space to watch, for sure.

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Will quality journalism become extinct?

PR in High Definition

This week, the News Media Association (NMA) wrote to ministers to say that it is becoming “increasingly difficult” to fund quality journalism, and the diversion of advertising revenues is to blame. Marketing spend going to the likes of Facebook and Google doesn’t cease to increase whilst newspaper advertising revenue plummets.